Build-A-Bear Workshop to Open Store at Sinai Hospital
07 2월 2012 - 12:25AM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, is opening a new store in Sinai
Hospital in Baltimore, MD on Monday, February 27. Of the more than
400 operating locations around the world, this will be the second
Build-A-Bear Workshop store located inside of a hospital.
“We are very excited to work with Sinai Hospital to bring
Build-A-Bear Workshop to this unique location,” said Maxine Clark,
founder and chief executive bear of Build-A-Bear Workshop. “When
kids are sick or injured, making a new furry friend is a great way
to take their mind off of their treatment and a teddy bear hug can
help them feel better. We’re proud that Build-A-Bear Workshop can
bring teddy bear hugs and a positive experience to the children of
Sinai Hospital.”
When Guests visit the store, they will choose from a variety of
animals to make. They stuff their new friend, give it a heart
filled with wishes and make a personalized birth certificate.
Guests can further personalize their new furry friend by recording
their own message to add inside the stuffed animal and choose from
a wide selection of unique fashions and accessories. The
Build-A-Bear Workshop store at Sinai Hospital will offer a
selection of clothing and accessories themed specifically to the
medical center, including:
- Patient Gown
- Get Better Set
- Wheelchair
- Lab Coat
- Doctor and Nurse Scrubs
- Sinai Hospital tee shirt
“We are pleased to welcome Build-A-Bear Workshop to Sinai
Hospital,” said Neil Meltzer, Sinai Hospital President and Chief
Operating Officer. “The furry friends made at Build-A-Bear Workshop
will comfort our patients during times of illness and distress. We
are excited to be working with Build-A-Bear Workshop to spread
smiles throughout the hospital, to both our patients and their
families, and the surrounding community.”
The vast majority of Build-A-Bear Workshop stores are located
within shopping malls. Build-A-Bear Workshop also has
nontraditional stores located within three Major League Baseball
ballparks, a store at the St. Louis Zoo, the St. Louis Science
Center, Orlando International Airport and within select Rain Forest
Café® and T-Rex Café locations. The first Build-A-Bear Workshop
store in a hospital opened in March 2011 at Cook Children’s Medical
Center in Fort Worth, TX.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at bearville.com™. The
company was named to the FORTUNE “100 Best Companies to Work For®”
list for the fourth year in a row in 2012. Build-A-Bear Workshop
(NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010.
For more information, call 888.560.BEAR (2327) or visit the
company’s award-winning Web site at buildabear.com®.
About Sinai
Sinai Hospital of Baltimore is a member of LifeBridge Health, a
regional health organization, which includes Northwest Hospital,
Levindale Hebrew Geriatric Center and Hospital, Courtland Gardens
Nursing & Rehabilitation Center, and related subsidiaries
and affiliates.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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