ST. LOUIS, Nov. 8, 2010 /PRNewswire-USNewswire/ --
Build-A-Bear Workshop®, the interactive entertainment
retailer of customized stuffed animals, announced today that it is
raising funds for the Juvenile Diabetes Research Foundation (JDRF)
throughout the month of November as part of National Diabetes
Awareness Month. In an effort to support research to help
find better treatments and a cure for type 1 diabetes, Build-A-Bear
Workshop Guests can support JDRF by adding a $1 donation to their total purchase when they
check out at any Build-A-Bear Workshop retail locations in
the United States or at
buildabear.com.
These donations will be directed to JDRF and its chapters
throughout the country by the Build-A-Bear Workshop Foundation.
Additionally, all store locations in Canada will feature the signature purple satin
hearts campaign, with each $1
purchase of a purple satin heart benefitting JDRF.
"We greatly appreciate Build-A-Bear Workshop for their continued
dedication to support our cause, especially during Diabetes
Awareness Month," said Yvonne
Miller, National Director of Corporate Relations for JDRF.
"Putting a spotlight on type 1 diabetes and the importance of
supporting research through efforts like this will accelerate
reaching our goal to improve the lives of those affected by type 1
diabetes and its complications – and eventually find a cure."
Build-A-Bear Workshop believes in the teddy bear philosophy of
being good people and good bears. Throughout its 13 year
history, Build-A-Bear Workshop has given Guests a voice to support
causes that are important to them, helping children, families,
animals and the environment. Since the company's inception,
Build-A-Bear Workshop has donated more than $25 million to these causes.
"Build-A-Bear Workshop Foundation is proud to be supporting JDRF
in their determined efforts to help find better treatments and a
cure for diabetes," said Build-A-Bear Workshop Founder and Chief
Executive Bear Maxine Clark. "Diabetes is a growing concern and it
affects many families. Supporting JDRF is a great way to
support this cause and also to involve our Guests." Over the
last seven years, the Build-A-Bear Workshop Foundation has donated
more than $425,000 to JDRF.
For store locations and more information about the Build-A-Bear
Workshop call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com®.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto
Rico, Canada, the
United Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle
East, and Mexico. Founded
in St. Louis in 1997, Build-A-Bear
Workshop is the leader in interactive retail. Brands include
make-your-own Major League Baseball® mascot in-stadium locations,
and Build-A-Dino® stores. Build-A-Bear Workshop extends
its in-store interactive experience online with its award winning
virtual world Web site at buildabearville.com®. The
company was named to the 2009 and 2010 FORTUNE 100 Best Companies
to Work For® lists. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $394.4
million in fiscal 2009. For more information, call
888.560.BEAR (2327) or visit the company's award-winning Web site
at buildabear.com.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that
when referencing the process of making stuffed animals you use the
word "make" not "build."
Build-A-Bear Workshop is our well-known trade name and
our registered trademark of Build-A-Bear Retail Management, Inc.
Build-A-Bear Workshop® should only be
used in capital letters to refer to our products and services and
should not be used as a verb.
About JDRF:
JDRF is the leader in research leading to a cure for type 1
diabetes in the world. It sets the global agenda for diabetes
research, and is the largest charitable funder and advocate of
diabetes science worldwide.
The mission of JDRF is to find a cure for diabetes and its
complications through the support of research. Type 1 diabetes
is an autoimmune disease that strikes children and adults suddenly,
and can be fatal. Until a cure is found, people with type 1
diabetes have to test their blood sugar and give themselves insulin
injections multiple times or use a pump - each day, every day of
their lives. And even with that intensive care, insulin is not
a cure for diabetes, nor does it prevent devastating complications,
which may include kidney failure, blindness, heart disease, stroke,
and amputation. Since its founding in 1970 by parents of children
with type 1 diabetes, JDRF has awarded more than $1.4 billion to diabetes research, including more
than $100 million in 22 countries in
FY2009.
For more information, call 1-800-533-CURE (1-800-533-2873) or
visit www.jdrf.org.
SOURCE Juvenile Diabetes Research Foundation