Build-A-Bear Workshop® Introduces Out of this World STAR WARS™ Products
21 9월 2010 - 9:00PM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, announced today that it is
introducing exclusive Star Wars products including the new Star
Wars Bear ($22), bear-sized character costumes, and a Star Wars
theme song sound chip that can be added to any furry friend. The
new merchandise launches Sept. 24 and Build-A-Bear Workshop is
offering Guests who purchase any of the new Star Wars products, a
free exclusive Star Wars poster Sept 24 through 26.
“These new items are must haves for Star Wars fans and
collectors and are designed to turn furry friends into the coolest
characters to ever hit the galaxy,” said Maxine Clark, founder and
chief executive bear of Build-A-Bear Workshop. “Build-A-Bear
Workshop is excited to celebrate the out of this world product by
hosting in-store giveaways for kids of all ages.”
Build-A-Bear Workshop Guests can start an out of this world
friendship with the Star Wars Bear with navy fur and Star Wars logo
on its paw, available while quantities last. They can personalize
it with bear-sized Star Wars clothing and accessories. Darth Vader
and Jedi Knight costumes are currently available in Build-A-Bear
Workshop stores and buildabear.com ®. Original trilogy character
costumes ($15 each) to dress furry friends will be available
starting Sept. 24 including:
- C-3P0 costume that comes with
detailed gold suit, soft mask, boots and gloves
- Princess Leia costume that comes
with a white dress, silver belt, white boots and signature hair
style wig
- Han Solo costume that comes with
navy pants, white shirt, black vest, belt and plush Blaster
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at buildabearville.com®.
The company was named to the 2009 and 2010 FORTUNE 100 Best
Companies to Work For® lists. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $394.4 million in fiscal 2009. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
STAR WARS™, and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All
rights reserved. All other trademarks and trade names are
properties of their respective owners.
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