Hello Kitty and Sanrio Friends Celebrate Sanrio’s 50th Anniversary at Build-A-Bear Workshop
04 8월 2010 - 9:00PM
Business Wire
Build-A-Bear Workshop®, the interactive retailer of customized
stuffed animals, announced today that it is introducing a new
lineup of special friends in celebration of Sanrio’s 50th
Anniversary. The classic Sanrio friends including make-your-own
Chococat®, Keroppi®, and My Melody® will be joining Hello Kitty at
Build-A-Bear Workshop stores and online at buildabear.com® starting
August 20, while supplies last. Hello Kitty and Sanrio friends will
also be featured in buildabearville.com®, the company’s virtual
world, with cool activities and virtual prizes for Guests.
“We are excited to celebrate this special milestone by
partnering to introduce an extended variety of make-your-own Sanrio
friends,” said Founder and Chief Executive Bear of Build-A-Bear
Workshop, Maxine Clark. “Our Guests will delight in the opportunity
to share some fun with Hello Kitty together with all her new
friends.”
Guests are encouraged to visit starting August 20 to be the
first to make the new friends who are joining Hello Kitty at
Build-A-Bear Workshop for the first time. Plus, they can RSVP to
attend a Sanrio event held August 20 through 22 by logging on to
buildabear.com/rsvp. During the event, participants will receive
two free Sanrio mini animals that can be clipped to backpacks and
other items, as well as two virtual tee shirts for their
Build-A-Bearville® online characters. The backpack clips will also
be available for purchase at $5 each at Build-A-Bear Workshop
stores and buildabearville.com.
“Our longstanding partnership with Build-A-Bear Workshop
delivers fun, original, unique experiences to Sanrio
fans,” said Janet Hsu, President of Sanrio, Inc. ”They are a
key partner in our 50th Anniversary celebration and we are proud to
collaborate with Build-A-Bear Workshop on a new collection that
incorporates our iconic characters. All of our specially designed
products are sure to bring smiles to kids of all ages.”
Beginning August 20, Build-A-Bear Workshop is hosting a Sanrio
carnival in Build-A-Bearville. Citizens of buildabearville.com can
enjoy treats like Hello Kitty cotton candy and even get a
Sanrio-themed face painting. There will also be Ferris wheel rides
with Hello Kitty herself and games to win Bear Bills® and other
cool prizes.
When Guests purchase any member of the Sanrio collection, they
will receive a unique Sanrio- themed reward for their online
character at buildabearville.com. When Guests collect all four
members of the Sanrio collection, they will receive a special
virtual Sanrio Doll House that opens into its own Hello Kitty
virtual room at Build-A-Bearville. To redeem the virtual gifts,
Guests can log onto buildabearville.com.
About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many
more endearing characters including Chococat, My Melody, and
Keroppi, is celebrating its 50th Anniversary this year. August 2010
marks the golden anniversary for the worldwide lifestyle brand that
was founded on the "small gift, big smile®" philosophy -- that a
small gift can bring a big smile to people of all ages. Today, over
50,000 Sanrio-branded items are sold in over 70 countries around
the world. In the Western Hemisphere Sanrio character-branded
products are sold in upwards of 12,000 locations including
department, specialty, national chain stores and over 95 Sanrio
boutiques. For more information, please visit www.sanrio.com.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at buildabearville.com®.
The company was named to the 2009 and 2010 FORTUNE 100 Best
Companies to Work For® lists. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $394.4 million in fiscal 2009. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop and that when referencing
the process of making stuffed animals you use the word “make”
not “build”.
Build-A-Bear Workshop is our well-known trade name and
our registered trademark of Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop should only be used in capital letters to
refer to our products and services and should not be used as a
verb.
Note: Parental permission may be required to access
buildabearville.com. Visit buildabearville.com for details.
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