Here’s the Scoop: Build-A-Bear Workshop Serves Up Cool Summer Fun
30 6월 2010 - 2:00AM
Business Wire
Build-A-Bear Workshop® is celebrating the start of summer by
serving up fun with new furry friends in sweet ice cream flavors
and cool adventures online. The interactive entertainment retailer
of customized stuffed animals is introducing the Ice Cream Bear
Collection and third annual Camp Happy Heart, this year with ice
cream-themed quests and prizes available at buildabearville.com®,
the company’s virtual world. Also, Baskin-Robbins® is providing a
special offer for Build-A-Bear Workshop Guests who purchase the new
Ice Cream Bears now through Sept. 30.
“Our Guests will bring their favorite summer flavors to life
with these adorable Ice Cream Bears and enjoy cool activities at
buildabearville.com,” said Maxine Clark, Build-A-Bear Workshop
founder and chief executive bear. “It is also a real treat to be
partnering with Baskin-Robbins to provide a special offer with each
purchase of our Ice Cream Bear friends.”
The Ice Cream Bear Collection will be available at Build-A-Bear
Workshop and buildabear.com® starting July 2. Guests can purchase
these bears for $20 each or two bears for $35, while supplies last.
Each Ice Cream Bear comes with a plush ice cream cone and a coupon
for an offer to buy one cone and get one free at Baskin-Robbins ice
cream shops nationwide through Sept. 30. This limited edition
collection features four new bears in these tasty flavors:
- Orange Sherbet Bear
- Mint Chip Bear
- Bubble Gum Bear
- Hot Fudge Sundae Bear
When Guests bring the Ice Cream Bears to life online at
Build-A-Bearville®, they will receive an exclusive virtual ice
cream bike for their online character. Redeeming all four bears
gives Guests their very own Ice Cream Parlor room for their Cub
Condo® virtual home.
Beginning July 2, Build-A-Bearville will host the third annual
Camp Happy Heart, the largest summer camp in the virtual world.
Last year, over 400,000 campers participated in the online
activities at buildabearville.com. This year, Camp Happy Heart is
expecting even more campers to its exciting camp program. Campers
can play special online games and quests including:
- Marshmallow roasting
- Jump rope
- Bear-2-Bear Tug-A-Hug
Guests will enjoy exploring Camp Happy Heart which is lead by a
counselor bear from the Ice Cream Bear Collection. Once registered
to join the camp, individuals will be put on a team and given daily
tasks to complete in order to earn team points. Guests can also
write their own camp- themed story featuring their favorite Ice
Cream Bear. At the end of camp, each participant will receive a
team poster for their virtual Cub Condo and the winning team will
receive a 2010 Camp Happy Heart trophy, interactive camp fire and
camp bed for their Cub Condo house.
About Baskin-Robbins
Named a top ice cream and frozen dessert franchise in the United
States by Entrepreneur magazine’s 31st annual Franchise 500®
ranking, Baskin-Robbins is the world’s largest chain of ice cream
specialty shops. Baskin-Robbins creates and markets innovative,
premium ice cream, specialty frozen desserts and beverages,
providing quality and value to consumers at more than 6,000 retail
shops in 33 countries. Baskin-Robbins was founded by two ice cream
enthusiasts whose passion led to the creation of more than 1,000
ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass., Baskin-Robbins is part of the
Dunkin’ Brands, Inc. family of companies. For further information,
visit www.baskinrobbins.com
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at buildabearville.com.
The company was named to the 2009 and 2010 FORTUNE 100 Best
Companies to Work For® lists. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $394.4 million in fiscal 2009. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop and that when referencing
the process of making stuffed animals you use the word “make”
not “build”.
Build-A-Bear Workshop is our well-known trade name and
our registered trademark of Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop should only be used in capital letters to
refer to our products and services and should not be used as a
verb.
Note: Parental permission may be required to access
buildabearville.com. Visit buildabearville.com for details.
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