Fairytales Come to Life at Build-A-Bear Workshop
07 4월 2010 - 12:24AM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, will transform stores into enchanted
palaces where Guests can experience fairytale-themed furry fun.
Every Guest who visits a store will be treated like royalty and
will receive a free crown. After reciting the royal promise, Guests
will be ready to start a friendship adventure with new limited
edition stuffed animals and dress them in high style. The enchanted
fun continues at home for free when Guests bring new friends to
life online at buildabearville.com®, the company's virtual
world.
"Build-A-Bear Workshop has always been a magical place for
families where imagination and adventure come to life," said Maxine
Clark, Build-A-Bear Workshop founder and chief executive bear. "Our
whimsical furry friends, enchanted store experience, and online fun
fairytale-themed adventure provide our Guests with endless ways to
play happily ever after."
Two new charming stuffed animal friends, Enchanted Pony and
Enchanted Dragon ($20), have arrived at Build-A-Bear Workshop and
buildabear.com® for a limited time only. These noble friends are
filled with heart, destined for a friendship adventure and priced
just right. Other enchanted themed accessories include:
- Knight Costume ($14) makes the
perfect add-on for any danger dodging dragon
- Gold Light Up Cape ($10) to help
your pony get adventure-ready
- Pink Fancy Dress ($12) an outfit
fit for a lil' princess
- Gold Wings ($5) for fly-away
style
- Castle ($15) a plush palace that
gives Guests hours of play with their new stuffed animals
Build-A-Bear Workshop will enhance the experience with fairytale
themed store decorations. Store displays resemble castle towers and
medieval banners fly proudly displaying the Build-A-Bear Workshop
crest. In addition, through April 29, associates will cordially
invite Guests to be knighted or crowned a princess with a free
crown while supplies last. No purchase is necessary and the paper
crown will also include a free virtual crown at
buildabearville.com.
The fun continues at buildabearville.com. Citizens are now
wandering through the enchanted cobblestone streets to search for
hidden gems. New medieval and fairytale themed decorations and a
brand new adventurous area of the world accessible from Waterfall
Mountain are now available. Plus, CholeRocks™ will be on location
giving a special edition of The Chloe Show from the new Castle.
While citizens are exploring this new adventurous area, they will
meet Enchanted Pony who is waiting to send them off on a noble new
quest to free a friendly Enchanted Dragon from the dungeon of the
castle. They’ll take a ride in a Magic Catapult that sends them off
to the medieval castle. There, citizens will work together with
other Build-A-Bearville® citizens to help free the friendly dragon
and save the day.
Guests who purchase Enchanted Pony will receive the following
when they register the animal at buildabearville.com:
- An exclusive virtual pony ride –
a $5 value
- 2,000 Bear Bills® plus an
additional 1,000 Bear Bills when Guests purchase Enchanted Pony
April 5 through May 5
- Animal adventure and themed
wallpaper for virtual Cub Condo™
Guests who purchase Enchanted Dragon will receive the following
when they register it at buildabearville.com:
- Virtual dragon wings – a $5
value
- 2,000 Bear Bills plus an
additional 1,000 Bear Bills when Guests purchase Enchanted Pony
April 5 through May 5
- Animal adventure and themed
wallpaper for virtual Cub Condo
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa and the Middle East. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at buildabearville.com.
The company was named to the 2009 and 2010 FORTUNE 100 Best
Companies to Work For® lists. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $394.4 million in fiscal 2009. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com.
Parental permission may be required to access
buildabearville.com. Visit buildabearville.com for details.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build”.
Build-A-Bear Workshop® is our well-known trade
name and our registered trademark of Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop® should only be used in capital
letters to refer to our products and services and should not be
used as a verb.
Note: Parental permission may be required to access
buildabearville.com®. Visit buildabearville.com for
details.
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Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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