ZEVEX International and Mallory Multimedia Receive International Award of Excellence from the Medical Marketing Association
07 6월 2006 - 7:44AM
Business Wire
ZEVEX International Inc. (NASDAQ: ZVXI), developer and manufacturer
of high-quality, high-value medical products, and Mallory
Multimedia, a full-service film and video production company,
announced today that on Thursday, June 1, 2006, they received a
prestigious Silver International IN-AWE (International Award of
Excellence) from the Medical Marketing Association, at the 22nd
annual IN-AWE Gala Ceremony in Chicago. The IN-AWE Awards are a
pinnacle in medical marketing achievement, recognizing creative
excellence in print, video, audio and multimedia materials. Award
winners are recognized for their strategic innovation, creative
impact and ability to produce results. IN-AWE Awards are presented
by the Medical Marketing Association (MMA), a national non-profit
organization comprised of more than 1,200 medical marketers from
the pharmaceutical, device, diagnostic and marketing/advertising
industries. Together, ZEVEX and Mallory Multimedia created a video
for educating patients and caregivers in the proper use of ZEVEX's
EnteraLite(R) Infinity(R) enteral feeding pump. Utilizing a unique
approach to education and product awareness, the video documentary
features ZEVEX feeding pump consumer Coby Beltran using the
Infinity pump. In addition to training new users in pump operation,
the video tells the compelling story of how life in the Beltran
family benefits by using ZEVEX technology. "Through the innovative
use of a compelling story, informative visuals and relevant
narration, we were able to successfully demonstrate the
effectiveness of the documentary as an entertaining and emotionally
engaging means to professional and consumer education," said Kyle
Mallory, producer/director for Mallory Multimedia. ZEVEX President
and Chief Executive Officer David McNally said, "We are honored to
receive this prestigious award for marketing excellence,
recognizing that our competition included many of the world's
leading medical companies. We are proud of our successful
collaboration with Mallory Multimedia, which captured the clinical
and quality of life benefits of EnteraLite Infinity technology in
our educational documentary. We are grateful to the Beltran family
for their inspiration and cooperation in producing this important
training documentary." About Mallory Multimedia Mallory Multimedia
(www.mallory-multimedia.com) is a full-service photo, film and
video production company servicing a variety of business needs in
media production, including commercial, corporate and industrial
markets. About ZEVEX ZEVEX International Inc. (www.zevex.com),
founded in 1986, is a diversified medical device company committed
to creating products that transform life with patented and
proprietary medical device technologies -- from sensors and
surgical tools to medical electronic systems.
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