The Lifestyle Retailer Making C-Suite Changes to
Set Path for Continued Growth
PHILADELPHIA, May 1, 2023
/PRNewswire/ -- Anthropologie Group, the American lifestyle
brand, is pleased to announce new leadership appointments to
position itself for continued growth. The brand, which recently
celebrated its 30th Anniversary, will look to these key
leaders to advance Anthropologie into its next phase of category
development and market opportunities.
Anthropologie's Global Chief Executive Officer,
Tricia Smith, announced the
promotion of Anu Narayanan to President of Women's: Apparel,
Accessories, Weddings, and Beauty. Since joining Anthropologie in
2018, Narayanan has led the women's apparel and accessory business,
and with this role expansion, has taken ownership of the beauty and
weddings categories. Under her leadership, her teams have delivered
historical highs across sales and customer acquisition, and she has
been a visionary leader in the development, execution, and
achievement of Anthropologie's growth plans.
Another announcement coming from the Women's team is that
Holly Thrasher was named
Chief Merchandising Officer of Apparel and Weddings. Thrasher
joined Anthropologie in July of 2021 after 18 years at Nordstrom.
She has been an instrumental leader on Narayanan's team overseeing
digital merchandising advancement, product evolution, and
leadership development, which has contributed greatly to the
success of Anthropologie's apparel business. With this appointment
Thrasher will take on the Wedding's category.
Additionally, Aaron
Mutscheller will be joining Anthropologie Group as
President of Anthropologie Home and Terrain. In this role, he will
be responsible for Anthropologie's home and garden business across
all channels of distribution. Mutscheller will lead design and
buying, as well as production and global sourcing for the brand. He
brings over two decades of proven experience in business
development, brand strategy, product innovation, and operational
excellence in the home retail and interiors space and has held
leadership positions at Williams Sonoma, Serena & Lily, and
most recently, Nickey Kehoe.
"I am thrilled to announce the appointments of our new
leadership as we look to our next chapter of growth across our
organization," said Tricia Smith,
Global CEO of Anthropologie Group. "These leaders have extensive
retail, merchandising, and business transformation experience and a
deep understanding of the Anthropologie customer and brand. With
our loyal community at the heart of every decision we make, I know
that Anu, Holly, and Aaron will lead the teams to elevate, advance,
and enhance our ever-evolving merchandising strategies."
About Anthropologie:
Anthropologie is a unique lifestyle brand in constant
conversation with its thoughtful, creative-minded community. It
takes pride in resonating with those who prioritize self-expression
and pursue inspiration, knowledge, and experience in the spirit of
boundless curiosity. Anthropologie is committed to exceeding its
customers' expectations in unexpected, personalized ways. Over the
years, its product offering has expanded to express the full
lifestyle for multiple generations – including apparel, home décor,
beauty, bridal, and garden. It reaches customers in over 100
countries and operates more than 200 stores around the world.
Media Contact:
Kate Haldy
Public Relations Director
pr@anthropologie.com
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SOURCE Anthropologie