Dealertrack and Hyundai Motor America Enter into New Digital Marketing Partnership
18 2월 2015 - 1:00AM
Business Wire
Dealertrack and its Dealer.com Integrated
Solution Now Hyundai-Endorsed U.S. Providers
Dealertrack (Nasdaq:TRAK) and Hyundai Motor America today
announced a new partnership supporting Dealertrack and its
Dealer.com digital marketing solution as endorsed providers in the
Hyundai Dealer Digital Marketing Program.
The partnership empowers Hyundai dealers in the United States to
incorporate Dealertrack’s industry-leading and integrated websites,
inventory merchandising, digital retailing and advertising tools
into their dealership’s digital marketing strategies and
operations. The Hyundai Dealer Digital Marketing Program, which is
available to all 830 Hyundai dealers in the United States, was
created to deliver certified and proven digital marketing tools,
services and solutions directly to its dealers while simplifying
the car buying process for Hyundai customers.
“The partnership with Dealertrack will allow our Hyundai dealers
to leverage Dealertrack’s connected digital marketing solutions to
bring more efficiency and value to the shopping and purchasing
processes,” said David Tourtlotte, senior group manager, Retail
Marketing, Hyundai Motor America. “At Hyundai, we focus on
providing an empowered automotive shopping experience to ensure all
touch points with our brand – from online to in-store – are
positive and rewarding.”
“As the automotive retail landscape evolves, and the online and
in-store car shopping experience continues to converge, our
partnership with Hyundai will help their dealers transform their
businesses,” said Wayne Pastore, senior vice president and general
manager, Digital Marketing, Dealertrack. “This partnership builds
on an already strong working relationship between Dealertrack,
Dealer.com and Hyundai and will help Hyundai dealers attract,
engage and convert more online vehicle shoppers than ever before,
and build and grow their businesses.”
As part of the partnership, participating Hyundai dealers will
receive a number of benefits, including:
- Hyundai-branded dealership website
- Automated Hyundai data and content for
a dealer’s website and digital advertising
- A link to a dealer’s endorsed
Dealer.com website from Hyundai’s online Dealer locators
(HyundaiUSA.com and BuyHyundai.com)
- Special pricing on Digital Retailing,
Advertising and Managed Services offerings
- Digital Advisor support
For more information about this partnership, please visit
www.dealer.com/hyundai.
About Hyundai Motor
America
Hyundai Motor America, headquartered in Fountain Valley, Calif.,
is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America
and are sold and serviced through more than 830 dealerships
nationwide. All Hyundai vehicles sold in the U.S. are covered by
the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle limited warranty,
Hyundai’s 10-year/100,000-mile powertrain limited warranty and five
years of complimentary Roadside Assistance. Hyundai Blue Link
Connected Care provides owners of Hyundai models equipped with the
Blue Link telematics system with proactive safety and car care
services complimentary for one year with enrollment. These services
include Automatic Collision Notification, Enhanced Roadside
Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report
and in-vehicle service scheduling.
About Dealertrack Technologies
(www.dealertrack.com)
Dealertrack Technologies’ intuitive and high-value web-based
software solutions and services enhance efficiency and
profitability for all major segments of the automotive retail
industry, including dealers, lenders, OEMs, third-party retailers,
agents and aftermarket providers. In addition to the industry’s
largest online credit application network, connecting more than
20,000 dealers with more than 1,500 lenders, Dealertrack
Technologies delivers the industry’s most comprehensive solution
set for automotive retailers, including Dealer Management System
(DMS), Inventory, Sales and F&I, Digital Marketing and
Registration and Titling solutions.
Safe Harbor for Forward-Looking and
Cautionary Statements
Statements in this press release regarding the benefits of the
Dealertrack solutions, and all other statements in this release
other than the recitation of historical facts are forward-looking
statements (as defined in the Private Securities Litigation Reform
Act of 1995). These statements involve a number of risks,
uncertainties and other factors that could cause actual results,
performance or achievements of Dealertrack Technologies to be
materially different from any future results, performance or
achievements expressed or implied by these forward-looking
statements. Factors that might cause such a difference include the
performance and acceptance of the Dealertrack, Dealer.com and their
solutions, and other risks listed in our reports filed with the
Securities and Exchange Commission (SEC), including our Annual
Report on Form 10-K for the year ending December 31, 2013 and our
Quarterly Reports on Form 10-Q. These filings can be found on
Dealertrack Technologies’ website
at www.dealertrack.com and the SEC’s website at
www.sec.gov. Forward-looking statements included herein speak only
as of the date hereof and Dealertrack Technologies disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances.
TRAK-G
Dealertrack TechnologiesAlison von Puschendorf, 877-327-8422
x7366alison.vonpuschendorf@dealertrack.comorMichael
DeMeo,516-734-3691michael.demeo@dealertrack.com
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