Dealertrack Unveils New Level of Connectivity for Automotive Dealerships at NADA 2015
22 1월 2015 - 6:15AM
Business Wire
Dealertrack to Feature New Connected Solutions
that Help to Transform the Online Car Shopping and In-Store
Experience for Both Dealers and Consumers
At the 2015 National Automotive Dealers Association (NADA 2015)
Convention & Exposition, January 23-25, in San Francisco,
Dealertrack (Nasdaq: TRAK) will showcase its latest connected
technologies and services that are driving today’s online to
in-store convergence in automotive retailing.
“2015 is going to be an exciting year for the automotive retail
industry,” said Raj Sundaram, co-president, Dealertrack. “We know
from our data and our experience in working with clients that there
is a growing demand from consumers to take time and complexity out
of the car buying process. At NADA, we will show dealers how our
connected solutions can create a better overall car buying
experience for customers and help drive profits, by adding clarity
and simplicity to what was previously a time-consuming and
stressful process for shoppers.”
In the Dealertrack booth (#2219S), the company will showcase a
number of mobile, digital retailing, digital marketing, F&I,
inventory, and dealer management solutions that demonstrate how the
online and in-store processes and experiences converge. The new and
enhanced solutions featured at NADA include:
- Mobile eContract Review and
Signing - True to its pioneering and technology advancing
spirit, Dealertrack is setting a new standard in eContracting with
the introduction of eContracting mobile review and sign
functionality for iPad® and Android® tablets at NADA. With this new
capability, eContracting has truly gone mobile, removing the need
for tethered signature pads or use of expensive installed display
pads that confine dealers and their buyers to the F&I office.
The ability to review and sign documents on an iPad or
Android-based tablet helps to significantly streamline the
contracting process and improve the overall customer experience.The
use of eContracting within the dealer and lender communities
continues to grow. Dealertrack has processed more than three
million eContracts, and the company expects the number of lenders
adopting and launching Dealertrack eContracting to increase in
2015.
- Digital Retailing App – Over the
past several years, digital retailing tools have helped many
dealers achieve milestone closing ratios for website leads compared
to third-party leads and standard website leads. At NADA,
Dealertrack will introduce a new tool that leverages the power of
digital retailing right from an iPad in the showroom. The new
Digital Retailing App will help create a faster and more efficient
sales process with customers, by giving dealers direct mobile
access to website leads, inventory and finance data, and the
ability for consumers to submit credit applications directly from
the showroom floor.
- F&I Presentation on Websites
– With ProtectionDriver, the latest innovation in Dealertrack’s
line of Digital Retailing offerings, dealers will empower shoppers
to explore F&I options on the their website during the early
stages of the shopping process. Having access to F&I product
information on the website will help consumers better understand
how they can protect their vehicle, all while helping to save time
in the showroom. As with the complete Dealertrack Digital Retailing
solution, the ProtectionDriver settings are controlled by the
dealer to maximize product penetration and deal profitability.
- Service Check-In App – The days
of checking in customers on the service drive and handling a
multi-point inspection with a pencil and paper are gone.
Dealertrack is launching new functionality that will allow dealers
to gain increased day-to-day efficiencies though the use of a new
Service Check-in App. Service Check-in enables advisors to check in
customers at their vehicle, review and recover previously declined
services, and consistently capture more upsell opportunities in the
service department.Along with this new Fixed Operations product
offering, Dealertrack has rebranded Dealertrack ASR Pro as
Dealertrack Service Pro. The new name helps to unify the
product line as the company continues to expand on this
platform.The new Service Check-In App will work on any current
generation iPad, and fully integrates with Dealertrack Service Pro.
It will be available to Dealertrack DMS clients immediately, and
other DMS providers coming soon.
All the new functionality being shown at NADA will be available
to dealers in the first half of 2015.
In addition to its booth at NADA, Dealertrack’s Compliance
Counsel Randy Henrick will be holding several NADA Legal and
Regulatory workshops entitled Dealer Advertising: New Federal
Compliance Mandates at the Moscone Convention Center in San
Francisco. The workshops will take place on:
- January 22 – 12:15 – 1:30 p.m.- Room
3020W
- January 23 – 10:30 – 11:45 a.m. – Room
3000W
About Dealertrack Technologies
(www.dealertrack.com)
Dealertrack Technologies’ intuitive and high-value web-based
software solutions and services enhance efficiency and
profitability for all major segments of the automotive retail
industry, including dealers, lenders, OEMs, third-party retailers,
agents and aftermarket providers. In addition to the industry’s
largest online credit application network, connecting more than
20,000 dealers with more than 1,500 lenders, Dealertrack
Technologies delivers the industry’s most comprehensive solution
set for automotive retailers, including Dealer Management System
(DMS), Inventory, Sales and F&I,
Digital Marketing and Registration and Titling solutions.
Safe Harbor for Forward-Looking and
Cautionary Statements
Statements in this press release regarding the benefits of the
Dealertrack solutions, and all other statements in this release
other than the recitation of historical facts are forward-looking
statements (as defined in the Private Securities Litigation Reform
Act of 1995). These statements involve a number of risks,
uncertainties and other factors that could cause actual results,
performance or achievements of Dealertrack Technologies to be
materially different from any future results, performance or
achievements expressed or implied by these forward-looking
statements. Factors that might cause such a difference include the
performance and acceptance of the Dealertrack, Dealer.com and their
solutions, and other risks listed in our reports filed with the
Securities and Exchange Commission (SEC), including our Annual
Report on Form 10-K for the year ending December 31, 2013 and our
Quarterly Reports on Form 10-Q. These filings can be found on
Dealertrack Technologies’ website
at www.dealertrack.com and the SEC’s website at
www.sec.gov. Forward-looking statements included herein speak only
as of the date hereof and Dealertrack Technologies disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances.
TRAK-G ###
Media:Dealertrack TechnologiesAlison von Puschendorf,
(877) 327-8422
x7366alison.vonpuschendorf@dealertrack.comorDealertrack
TechnologiesMichael DeMeo, (516)
734-3691michael.demeo@dealertrack.com
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