AUSTIN, Texas, Aug. 21, 2017 /PRNewswire/ -- RetailMeNot,
the digital savings destination that saves you $20 in 20 seconds, is celebrating the right to
brag about a great deal with the launch of its new #DealBrag
campaign. RetailMeNot is encouraging people to brag about saving
because, let's be honest, who doesn't love sharing a great deal? As
part of the campaign, RetailMeNot partnered with actress and tech
entrepreneur Brooklyn Decker to create a short video bringing humor
to the conversation around spending money, shopping and saving.
For the second year in a row, RetailMeNot is unveiling a new
digital campaign that taps a celebrity to create a comedic short
film that will live on social media. The first video will launch
during the back-to-school season, when deal hunting is top of mind
for many parents. A second video will be released at the start of
the holidays, the biggest shopping season of the year. The campaign
calls on shoppers to share their own #DealBrag stories, complete
with hashtag, across their social platforms.
"We have found that when consumers share the news about a great
deal they find, it encourages their family and friends to get out
there and deal hunt themselves," said Marissa Tarleton, chief marketing officer,
RetailMeNot. "We are proud to launch our #DealBrag campaign with
Brooklyn Decker, a mom and longtime friend of the brand who shares
our passion for saving."
Saving is made easy with the free RetailMeNot app or website
where users report an average savings of $20 in 20 seconds. Whether it's a coupon,
discount gift card, promo code or cash back offer, RetailMeNot
offers over 500,000 deals for more than 50,000 retailers and
restaurants allowing shoppers to save money, time, hassle and more
on every purchase.
About RetailMeNot, Inc.
RetailMeNot, Inc.
(https://www.retailmenot.com/corp/) is a leading savings
destination connecting consumers with retailers, restaurants and
brands, both online and in-store. The company enables consumers
across the globe to find hundreds of thousands of digital offers to
save money while they shop or dine out. RetailMeNot, Inc. estimates
that approximately $4.4 billion in
retailer sales were attributable to consumer transactions from paid
digital offers in its marketplace in 2016, more than $600 million of which were attributable to its
in-store solution. The RetailMeNot, Inc. portfolio of websites and
mobile applications includes RetailMeNot.com in the United States; RetailMeNot.ca in
Canada; VoucherCodes.co.uk in the
United Kingdom; ma-reduc.com and
Poulpeo.com in France; and
GiftCardZen.com and Deals2Buy.com in North America. As wholly owned subsidiaries of
Harland Clarke Holdings, RetailMeNot and Valassis, a leader in
intelligent media delivery, are partnering to connect retailers and
consumers through meaningful digital, mobile and print promotions
both online and in store.
About Valassis
Valassis is a leader in intelligent
media delivery, providing over 58,000 clients with innovative media
solutions to influence consumers wherever they plan, shop, buy and
share. By integrating online and offline data combined with
powerful insights, Valassis precisely targets its clients' most
valuable shoppers, offering unparalleled reach and scale. NCH
Marketing Services, Inc. and Clipper Magazine are Valassis
subsidiaries, and RedPlum® is its consumer brand. Its signature
Have You Seen Me?® program delivers hope to missing children and
their families. As wholly owned subsidiaries of Harland Clarke
Holdings, Valassis and RetailMeNot, a leading destination for
digital savings, are partnering to connect retailers and consumers
through meaningful digital, mobile and print promotions both online
and in store.
For more information, please contact:
ALISON BROD MARKETING +
COMMUNICATIONS
retailmenot@alisonbrodpr.com
(212) 230-1800
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SOURCE RetailMeNot