Tostitos® Salsa Cereal turns a
quirky online trend into a classic gameday snacking ritual with
limited-edition kits
PLANO,
Texas, Oct. 3, 2024 /PRNewswire/ -- There is no
better snack duo on gameday than Tostitos® chips and
salsa - a pairing so beloved that even diehard football fans are
willing to take their eyes off the game to get the perfect bite.
But this season, Tostitos and legendary wide receiver Julian Edelman are changing the game and
introducing the most creative way to snack: Tostitos Salsa
Cereal.
For those asking themselves what Salsa Cereal is, it's exactly
what it sounds like - eating chips and salsa with a bowl and spoon.
It's a clever twist on the classic chips and salsa pairing that has
been a gameday staple for decades, but makes it easier than ever
for football fans to enjoy the game without ever needing to miss a
second of the action.
A trend that first sparked on social media, this out-of-the-box
snack hack - used by none other than Edelman himself - is
officially reaching the masses with limited-edition Tostitos Salsa
Cereal kits and a video tutorial breaking down exactly how fans can
make Edelman's go-to gameday snack at home. Starting today through
Oct. 17, fans can enter for a chance
to win one of the kits - which includes the first-ever Tostitos
"cereal" snack box featuring Edelman - by following @Tostitos on
Instagram, liking the official post and commenting with
#TostitosSalsaCereal and #Sweepstakes.
Didn't win a kit? No problem. Fans can still join the trend by
following these easy Edelman-approved steps to make Tostitos Salsa
Cereal:
- Take a handful of Tostitos chips
- Crush the chips in your hands and add to a bowl
- Top with Tostitos salsa
- Mix together and enjoy!
"Tostitos Salsa Cereal might sound like a wild concept at first,
but you have to try it to understand why it's a total game
changer," said Edelman. "This instantly became my favorite way to
enjoy Tostitos chips and salsa. I'm excited to finally let people
in on my secret salsa snack hack and help make gameday even more
delicious."
"As gameday staples, Tostitos chips and salsa have always gone
hand-in-hand with watching football," said Leslie Vesper, vice president of marketing,
PepsiCo Foods North America. "Salsa Cereal is the latest way we're
bringing fans new experiences to enjoy the game and snacks that go
with it."
This football season, fans can also catch Tostitos and Edelman
on their television screens through a series of hilarious spots
that are part of the Tostitos "You Can't Do That" campaign. The
campaign reunites football legends Edelman, Tom Brady, and Rob
Gronkowski for their first commercial together, and includes
six advertisements. No matter the scenario - from a wedding, an art
class, flying a plane, a funeral, a recital, or the
grocery store - these icons know that you just cannot have football
without Tostitos.
NO PURCHASE NECESSARY. Open to
legal US residents of the 50 US, DC, 18+ (19 in AL & NE). Void
where prohibited. Sweepstakes begins October
3, 2024 at 12:00 p.m. Central
Time (CT) and ends October 17,
2024 at 11:59 p.m. CT. Subject
to Official Rules. Visit tostitos.com/SalsaCerealSweeps for
Official Rules, including prize details, and limits. Sponsor:
Frito-Lay, Inc.
About Tostitos
Tostitos is one of many Frito-Lay North
America brands – the $25 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
www.fritolay.com, and on X.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91 billion in net
revenue in 2023, driven by a complementary beverage and convenient
foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on X
(Twitter), Instagram, Facebook,
and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North America