"A Lifelong Journey" Scored Five Magnolia
Awards
BEIJING, June 26,
2023 /PRNewswire/ -- On June 23, 2023, iQIYI, an innovative
market-leading online entertainment service in China, received a total of 13 recognitions
from its content and affiliated creators at the Magnolia Awards of
the 28th Shanghai Television Festival (STVF) held in Shanghai. With iQIYI's drama series A Life
Journey alone scoring five wins, iQIYI's strong performance at this
year's STVF is yet another testament to the Company's
market-leading ability in premium content production.
A Lifelong Journey is a realistic drama series that
depicts the half-century epic journey of Chinese people pursuing
happiness through hard work. At the Magnolia Awards this year, A
Lifelong Journey received 10 nominations and was ultimately
awarded Best TV Series (China),
Best Director, Best Adapted Screenplay, Best Actor in a Leading
Role, and Best Actor in a Supporting Role. The critically acclaimed
show was also highly popular during its premier on the iQIYI
platform, where it achieved a content popularity index of over
10,000, qualifying it as a national hit by iQIYI's standards.
The Magnolia Awards this year also recognized a number of other
iQIYI content. Bright Future was awarded Best TV Series
(China), Best Original Screenplay
and Best Actress in a Leading Role. Left Right was awarded
Best Cinematography. Minning Town won the International
Communication Award (TV Drama). Medal of the Republic,
Decisive Victory, and Our Times were named for the
Grand Prix.
In 2020, iQIYI's original drama series The Thunder won
two Magnolia Awards, marking the first time in the festival's
history an online drama series receives an award.
A key part of the Shanghai TV
Festival, STVFORUM invited industry leaders both in China and abroad to discuss topics impacting
the future, including high-quality TV production, international
collaboration, and technological innovation.
WANG Xiaohui, Chief Content Officer of iQIYI and President of
Professional Content Business Group (PCG) attended one of the
conversations. Sharing his thoughts on the creation of high-quality
domestic TV dramas, Wang said: "The audience's need and demand for
quality content gave us our confidence in the market, in pursuing a
diverse range of contents, and in the creators."
Premium Chinese content is not only popular at home. CHEN Xiao,
Senior Vice President of iQIYI said at the STVFORUM that "Today,
global users' interest in Chinese-language dramas continues to
rise, and the iQIYI International app has received over 100 million
downloads."
iQIYI's continued success at the STVF strongly reflects the
efficacy of the Company's strategy around focusing on developing
premium content. The Company is committed to further enhancing its
strengths in original and innovative content creation.
Established in 1986 by the National Radio and Television
Administration, China Media Group, and Shanghai Municipal People's
Government, the Magnolia Awards have been presented 28 consecutive
years and are widely recognized as one of the most prestigious
honors acknowledging excellence in the Chinese television
industry.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI