Vonage RCS to redefine businesses communications,
creating secure, memorable customer engagement experiences
HOLMDEL,
N.J., Sept. 16, 2024 /PRNewswire/
-- Vonage, a global leader in cloud communications
helping businesses accelerate their digital transformation and a
part of Ericsson (NASDAQ:ERIC), has announced the launch of Vonage
RCS (Rich Communications Services) through the Vonage Messages API
and as a low-code turnkey option. Vonage RCS is a new business
messaging solution set to revolutionize how brands interact with
customers by offering rich, engaging, secure and verified real-time
communications capabilities on their preferred channels.
Vonage RCS provides:
Branding capabilities - Businesses can share
reliable, encrypted RCS messages that are branded with the company
name, logo and a user interface indication to designate the
carrier-supported verification status. This enables businesses to
secure their communications, safeguarding against
fraud and other security threats, and inspiring
customer trust and confidence.
Rich content and functionality - Vonage RCS enables
conversational capabilities and the seamless and secure
transmission of enriched content like videos, images and audio
files directly to customers which help make communications more
personalized and engaging.
The channel also offers practical functionality like typing
indicators, carousels, rich cards, and location sharing, as well as
time-saving interactive buttons such as suggested replies.
Conversational marketing and commerce - With richer
communications, businesses can improve customer service efficiency,
streamline transactions, and boost sales transactions and
conversion rates of marketing campaigns with more engaging, two-way
conversations. Personalized RCS campaigns can be run at scale from
Vonage Conversational Commerce, powered by Jumper.ai, Vonage's
powerful conversational commerce application, with notifications
turned into two-way conversations using AI-powered bots and
AI-assisted live chat. Consumers are 72 percent more likely to
purchase online if they can ask questions in real-time and 74
percent more likely to engage with a brand through RCS. Further,
they are 35 times more likely to read RCS messages than
emails¹.
Colin Brown, Head of API Product
Management at Vonage, comments, "We are excited to announce the
launch of Vonage RCS which will enable businesses to deliver more
dynamic and engaging content directly to a user's preferred
messaging app. In today's digital age, customer expectations are
constantly evolving and demanding more interactive and immersive
communications solutions. Businesses need to pivot their approach
to delivering enhanced engagement experiences for their customers
-- and they need to do it faster and easier than they have in the
past.
"Vonage RCS enables businesses to engage customers in a superior
manner that enhances their interactions and satisfaction while
ensuring that they stay ahead in the changing landscape of customer
communications and future-proofing their communications
strategies."
Dan Garner, Chief Product Officer
at Confer With, said, "Our live one-to-one video shopping
platform revolutionizes retailer customer interactions, bringing
the in-store experience online. RCS enhances this with an
interactive digital touchpoint that provides a seamless app-like
experience out of the box. Perfect for engaging through marketing
or in-store QR codes, it ensures intuitive access to real-time
connections with live experts and continuous re-engagement. We're
excited to collaborate with Vonage to bring this to our
clients."
Charlotte Palfrey, Senior Analyst
at Omdia, said, "Omdia recognized Vonage as a leader in its
Omdia Universe: CPaaS Platform Providers 2023-24 for its
innovative, comprehensive platforms which help businesses enhance
their interactions with consumers. RCS will enable improved
customer engagement over SMS with rich messaging features like
interactive menus, media content and chat bot support. Most
importantly, brands can use RCS to send verified messages to their
customers. Vonage RCS will help enterprises fully realize the
business benefits of RCS, to drive memorable customer journeys and
build long-lasting customer loyalty."
Adapting to emerging trends and technological advancements in
the mobile ecosystem and driven by the increasing demand among
mobile users for dynamic, multimedia experiences, together with the
rise in mobile data consumption, the RCS market is projected to
experience significant growth and maintain relevancy as a
communications service. The global RCS market was valued at USD
$317M in 2024 and is estimated to
reach $4.2bn by 2029, a CAGR of 68%².
The expansion of high-speed mobile networks further fuels this
adoption, facilitating broader access to RCS capabilities.
Vonage RCS is currently generally available (GA) in 10+
countries across EMEA, North
America and South America
and can be embedded into a business's applications with Vonage
Messages API for customized conversations. RCS communications can
also be powered with Vonage Conversational Commerce, to enhance
engagement efforts across the entire customer journey.
Vonage RCS will be showcased at CASA24 in Amsterdam, the Netherlands, on September 16-18, Digital X in Cologne, Germany, on September 18 and 19, as well as in Munich on October
9 and Berlin on
October 10. Visitors to the events
will also have the opportunity to learn more about how Vonage is
extending its market-leading Communications Platform as a Service
(CPaaS) platform, to enable developers to build advanced secure,
reliable and innovative applications by exposing 5G capabilities as
network APIs.
For more information, visit www.vonage.com.
¹ Google for Developers newsletter
² "RCS User, Traffic and Revenue Forecast: 2024 - 2029" by
Charlotte Palfrey, Senior Analyst,
Advanced Messaging and Communications from Omdia, published
September 2024.
About Vonage
Vonage, a global cloud communications leader, helps businesses
accelerate their digital transformation. Vonage's Communications
Platform is fully programmable and allows for the integration of
Video, Voice, Chat, Messaging, AI and Verification into existing
products, workflows and systems. The Vonage conversational commerce
application enables businesses to create AI-powered omnichannel
experiences that boost sales and increase customer satisfaction.
Vonage's fully programmable unified communications, contact center
and conversational commerce applications are built from the Vonage
platform and enable companies to transform how they communicate and
operate from the office or remotely - providing the flexibility
required to create meaningful engagements.
Vonage is headquartered in New
Jersey, with offices throughout the United States, Europe, Israel and Asia and is a wholly-owned subsidiary
of Ericsson (NASDAQ: ERIC), and a business area within the
Ericsson group called Business Area Global Communications Platform.
To follow Vonage on X (formerly known as Twitter), please visit
twitter.com/vonage. To follow on LinkedIn, visit
linkedin.com/company/Vonage. To become a fan on Facebook, go to
facebook.com/vonage. To subscribe on YouTube, visit
youtube.com/vonage.
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SOURCE Vonage