Eidos and Jeep(R) Brand Team Up for E3 Unveiling of Lara Croft Tomb Raider: Legend and the New 2006 Jeep Commander
18 5월 2005 - 5:06AM
PR Newswire (US)
Eidos and Jeep(R) Brand Team Up for E3 Unveiling of Lara Croft Tomb
Raider: Legend and the New 2006 Jeep Commander SAN FRANCISCO, May
17 /PRNewswire-FirstCall/ -- Classic, but cutting-edge. Rugged, yet
refined. Lara Croft and Jeep(R) -- two of the biggest names in
adventure -- are teaming up to show off their all-new look at the
2005 Electronic Entertainment Expo (E3) in Los Angeles, May 18-20.
Eidos (NASDAQ:EIDSY), one of the world's leading publishers and
developers of entertainment software, today announced that the 2006
Jeep Commander and Lara Croft Tomb Raider: Legend -- the newest
chapter in the Tomb Raider franchise -- will make a very special
public appearance together at E3. The 2006 Jeep Commander will be
on display in the South Hall lobby of the Los Angeles Convention
Center during E3, tricked out with head-turning upgrades like a
video monitor providing the only public place to see Lara Croft
Tomb Raider: Legend in action at the show. This pairing of
adrenaline-seeking icons is a continuation of the relationship with
the Jeep brand that began with the feature film Tomb Raider: Cradle
of Life starring Oscar Award winner Angelina Jolie. This
partnership was forged through Eidos' Detroit-based strategic
marketing agency, Eiko Media. "Jeep brand and Lara Croft are highly
complementary partners that, in many ways, are cut from the same
cloth," said Paul Baldwin, vice president of marketing at Eidos.
"At its core, this partnership offers a natural synergy that we
plan to fully explore as the marketing campaign for the title
unfolds." Lara Croft Tomb Raider: Legend and Jeep Commander share a
common legacy, both representing a new twist on thrill-seeking
classic icons. The Jeep Commander is the first Trail Rated(R),
three-row, seven-passenger Jeep. The upright, rugged Commander
blends legendary off-road capability with on-road refinement in an
SUV designed with classic Jeep styling. Bumper-to-bumper technology
highlights include SmartBeam(TM) headlamps, independent front
suspension, rain sensitive windshield wipers, a navigation system
and rear DVD. Commander will be available in dealerships this fall.
Lara Croft Tomb Raider: Legend is grounded in Lara Croft's tomb
raiding roots and built to challenge even the most accomplished
serial adventurer. The game gives players new insight into the
athletic, intelligent and entertaining adventurer who won the
hearts and minds of gamers worldwide. "The Jeep Commander and Lara
Croft Tomb Raider: Legend let consumers experience these classic
brands in exciting new ways," said Jeff Bell, vice president, Jeep
and Chrysler. "Our successful relationship with Tomb Raider: Cradle
of Life was the inspiration behind a renewed connection with the
ultimate thrill-seeker, Lara Croft." Beyond E3, Eidos and Jeep plan
to leverage the partnership with events and campaigns throughout
this year that complement both brands. Lara Croft Tomb Raider:
Legend is slated for a winter release on the PlayStation(R)2
computer entertainment system, Windows PC and the Xbox(R) video
game system from Microsoft. More details are available at
http://www.tombraider.com/. About Jeep The Jeep brand is synonymous
with freedom, adventure, mastery and authenticity. It is a
reputation earned during nearly 65 years of 4x4 leadership. The
launch this year of the Jeep Commander at the New York
International Auto Show represents continued strengthening and
growth of the Jeep brand. Jeep Trail Rated communicates the
legendary Jeep capability that is designed into every Jeep 4x4. As
the brand's lineup expands, Jeep vehicles will continue to be what
they have always been -- the most capable. About Eidos Eidos plc is
one of the world's leading publishers and developers of
entertainment software. Eidos develops and publishes a diverse mix
of titles for the PC, PlayStation(R)2 computer entertainment
system, Nintendo GameCube(TM) and the Xbox(R) video game system
from Microsoft. For more information on Eidos and its products
visit http://www.eidos.com/ About Eiko Media Eiko Media provides a
wide range of new media agency services with a strong focus on
leveraging new technologies as marketing communications tools to
compliment traditional media. Their cadre of professional services
include pervasive product placement within video games, execution
of wireless campaigns via SMS, MMS and WAP technologies, and the
development and execution of promotions which leverage technology.
For further information, visit http://www.eikomedia.com/ . NOTE:
*"PlayStation" and the "PS" Family logo are registered trademarks
of Sony Computer Entertainment Inc. *Xbox is a registered trademark
of Microsoft Corporation in the United States and/or other
countries. DATASOURCE: Eidos CONTACT: Eidos, Inc (North America),
Michelle Seebach Curran, Kjell Vistad, or Loretta Stevens all of
Eidos Inc., +1-415-547-1200, or ; or Suraya DaSante of Jeep Brand,
+1-248-512-4889, or ; or Heather Hawkins of Double Forte,
+1-415-863-4900, ext. 204, or Web site: http://www.eidos.com/
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