FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Prides Capital Partners, LLC
2. Issuer Name and Ticker or Trading Symbol

EDIETS COM INC [ DIET ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      __ X __ 10% Owner
_____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle)

200 STATE STREET, 13TH FLOOR
3. Date of Earliest Transaction (MM/DD/YYYY)

10/4/2011
(Street)

BOSTON, MA 02109
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

___ Form filed by One Reporting Person
_ X _ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   10/4/2011     P    6200   A $1.23   1063414   (1) D   (2)  
Common Stock   10/5/2011     P    23500   A $1.23   1086914   (1) D   (2)  
Common Stock                  7484878   (1) I   See Footnote   (3)

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy)   $30.15   (7)                    (4) 1/2/2013   Common Stock   5431   (7)   5431   (7) D   (2) (5)  
Stock Option (Right to Buy)   $16.85   (7)                    (4) 1/2/2014   Common Stock   9718   (7)   9718   (7) D   (2) (5)  
Stock Option (Right to Buy)   $4.72   (7)                    (8) 6/24/2019   Common Stock   5000   (7)   5000   (7) D   (2) (5)  
Stock Option (Right to Buy)   $7.65   (7)                    (9) 11/19/2019   Common Stock   5000   (7)   5000   (7) D   (2) (5)  
Stock Option (Right to Buy)   $6.95   (7)                    (4) 1/4/2020   Common Stock   16591   (7)   16591   (7) D   (2) (5)  
Stock Option (Right to Buy)   $5   (7)                    (10) 8/23/2020   Common Stock   5000   (7)   5000   (7) D   (2) (5)  
Stock Option (Right to Buy)   $2.85   (7)                    (4) 3/15/2021   Common Stock   40000   (7)   40000   (7) D   (2) (5)  
Stock Option (Right to Buy)   $18.95   (7)                    (4) 4/2/2012   Common Stock   8926   (7)   8926   (7) I   See Footnote   (6)
Warrant for the Purchase of Common Stock   $6   (7)                  7/15/2009   7/15/2019   Common Stock   27000   (7)   27000   (7) D   (2)  
Warrant for the Purchase of Common Stock   $1.7675   (7)                  2/7/2011   2/7/2014   Common Stock   193940   (7)   193940   (7) D   (2)  
Warrant for the Purchase of Common Stock   $6   (7)                    (4)   (11) Common Stock   241931   (7)   241931   (7) I   See Footnote   (6)

Explanation of Responses:
( 1)  The total number of common shares reflect a 1-for-5 reverse stock split, effective 06/01/2011.
( 2)  Owned directly by Kevin A. Richardson, II.
( 3)  The shares of Common Stock reported herein are owned directly by Prides Capital Fund I, L.P. Because Prides Capital Partners, L.L.C. is the general partner of Prides Capital Fund I, L.P., Prides Capital Partners, L.L.C. may be deemed to be the beneficial owner of shares owned by such entity. Because Kevin A. Richardson, II is the controlling member of Prides Capital Partners, L.L.C., he may be deemed to be the beneficial owner of shares deemed to be beneficially owned by such entity. Each of Prides Capital Partners, L.L.C., Prides Capital Fund I, L.P, and Kevin A. Richardson, II disclaim beneficial ownership of these shares, except to the extent of any pecuniary interest therein.
( 4)  These options or warrants are immediately exercisable.
( 5)  The options reported herein are owned directly by Kevin A. Richardson II. Mr. Richardson is deemed to hold the options for the benefit of Prides Capital Fund I, L.P. and may exercise the options solely upon the direction of Prides Capital Fund I, L.P., which is entitled to the shares issued upon exercise. Because Prides Capital Partners, L.L.C. is the general partner of Prides Capital Fund I, L.P., Prides Capital Partners, L.L.C. may be deemed to be the beneficial owner of options owned by such entity. Each of Prides Capital Partners, L.L.C., Prides Capital Fund I, L.P, and Kevin A. Richardson, II disclaim beneficial ownership of these options, except to the extent of any pecuniary interest therein.
( 6)  The options or warrants reported herein are owned directly by Prides Capital Fund I, L.P. Because Prides Capital Partners, L.L.C. is the general partner of Prides Capital Fund I, L.P., Prides Capital Partners, L.L.C. may be deemed to be the beneficial owner of options and warrants owned by such entity. Because Kevin A. Richardson, II is the controlling member of Prides Capital Partners, L.L.C., he may be deemed to be the beneficial owner of options or warrants deemed to be beneficially owned by such entity. Each of Prides Capital Partners, L.L.C., Prides Capital Fund I, L.P, and Kevin A. Richardson, II disclaim beneficial ownership of these options and warrants, except to the extent of any pecuniary interest therein.
( 7)  The total number of options or warrants and exercise price reflect a 1-for-5 reverse stock split, effective 06/01/2011.
( 8)  These options vest over a three-year period and are exercisable according to the following vesting schedule: 1,650 beginning on June 24, 2010, 1,650 beginning on June 24, 2011 and 1,700 beginning on June 24, 2012.
( 9)  These options vest over a three-year period and are exercisable according to the following vesting schedule: 1,650 beginning on November 19, 2010, 1,650 beginning on November 19, 2011 and 1,700 beginning on November 19, 2012.
( 10)  These options vest over a three-year period and are exercisable according to the following vesting schedule: 1,650 beginning on August 23, 2011, 1,650 beginning on August 23, 2012 and 1,700 beginning on August 23, 2013.
( 11)  A warrant to purchase 18,000 shares of common stock expires on September 11, 2019. A warrant to purchase 133,017 shares of common stock expires on October 22, 2019. A warrant to purchase 90,914 shares of common stock expires on November 12, 2019.

Remarks:
Kevin A. Richardson, II has been deputized by Prides Capital Partners, L.L.C. to serve on the Issuer's board of directors, and therefore Prides Capital Partners, L.L.C. and each of the other Reporting Persons also is a director of the Issuer for purposes of Section 16 of the Securities Exchange Act of 1934.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Prides Capital Partners, LLC
200 STATE STREET
13TH FLOOR
BOSTON, MA 02109
X X

Richardson Kevin A II
200 STATE STREET
13TH FLOOR
BOSTON, MA 02109
X X


Signatures
Prides Capital Partners, LLC 10/6/2011
** Signature of Reporting Person Date

Kevin A. Richardson, II 10/6/2011
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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