Atlas AdMarket Technology Enables Publishers to Create a Self-Serve Marketplace to Maximize Yield from Discretionary Inventory
09 8월 2007 - 1:40AM
Business Wire
Atlas, a provider of digital marketing technologies and expertise
and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today
announced the launch of AdMarket, its discretionary inventory ad
serving technology for large enterprise publishers. Atlas AdMarket
technology enables large publishers to participate in a self-serve
marketplace where they establish their own performance sales. By
enabling publishers to create a direct marketplace for advertisers
bidding on discretionary inventory, AdMarket maximizes publisher
revenue. The marketplace gives them full control over where, when
and how to run discretionary advertiser campaigns. Until now, these
industry-leading tools have only been available to a handful of
strategic partners, who have leveraged AdMarket technology to
optimize and deliver over 50 billion impressions per month.
�AdMarket firmly places publishers in control of their
discretionary inventory by enabling them to operate a managed
marketplace to auction it to the highest bidder,� said Karl
Siebrecht, president, Atlas. How AdManager Supplements Publisher Ad
Serving AdMarket complements Atlas AdManager, a premium inventory
campaign management and ad serving system and AdManager�s Network
Control Panel, a module for the optimization of discretionary ad
network deals. The Network Control Panel enables publishers selling
discretionary inventory through ad networks to realize revenue with
significantly higher profitability and lower operational burden
than manual management of network sales. AdMarket and Network
Control Panel work in conjunction with Atlas AdManager to support �
rather than cannibalize � a publisher�s premium campaigns whether
for direct performance marketplace deals or optimizing
discretionary network deals. �AdMarket has consistently provided
superior yield management for its publisher clients over the past
five years,� said Siebrecht. �Our ad serving and optimization
system drives better results because it is designed exclusively for
discretionary inventory and we provide full integration with Atlas
data and advertiser tags to enable easy performance tracking, and
access to a wealth of available targeting data.� Availability For
more information on Atlas AdMarket or AdManager�s Network Control
Panel, please call 1.919.872.7755 or email
PublisherSales@AtlasSolutions.com. About Atlas Atlas provides
digital media technologies for agencies, advertisers and
publishers. Atlas solutions for agencies and advertisers enable the
unified management of digital marketing campaigns across display
banners, rich media, search, video, and Web sites. Atlas solutions
for publishers maximize advertising revenue across all available
and developing digital media platforms. With industry-leading tools
and close collaboration, Atlas helps our clients achieve dramatic,
measurable results. Atlas serves its clients from offices in Atlas
serves its clients from offices in Seattle, San Francisco, New
York, Denver, Raleigh, London, Hamburg, Milan, Tokyo and Sydney.
Atlas, an operating unit of aQuantive, Inc. (NASDAQ: AQNT), is a
member of the NAI, adhering to the NAI privacy principles that have
been applauded by the FTC, and is the first third-party ad server
to complete the auditing process and achieve ad measurement
accreditation by the Media Rating Council. Please visit
www.atlassolutions.com for more information.
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