Drinkworks Home Bar by Keurig Now Available Nationwide, Alongside New Summer Solstice Cocktail Collection
11 6월 2020 - 10:30PM
Beverage-innovation company Drinkworks® today officially expanded
distribution of the Drinkworks Home Bar by Keurig® to consumers in
46 continental states. This national availability comes just in
time for summer sipping – less than two years after the initial
pilot launch in St. Louis.
Drinkworks also unveiled a limited edition Summer Solstice
Variety pack, a refreshing collection of cocktails infused with
seasonal flavors that features an Aloha Margarita, Basil Tom
Collins, Blackberry Mojito and Strawberry Vodka Lemonade. The
Summer Solstice Variety pack will be available for purchase on the
Drinkworks website beginning June 15 for $49.99 MSRP in select
markets. This new addition increases Drinkworks’ beverage portfolio
to include more than 30 bar-quality cocktails, brews and ciders,
with more coming soon.
“We are focused on elevating the beverage experience through
innovation and ease, and to be able to bring that to customers
across the country is an exciting chapter in our story,” said
Drinkworks CEO Nathaniel Davis. “We’re thrilled to introduce more
beverage enthusiasts to a new and improved form of at-home happy
hour.”
The Drinkworks Home Bar by Keurig combines innovation and
user-centric design, making it remarkably easy for consumers to
prepare a variety of freshly made, bar-quality beverages at home
with the push of a button. The Drinkworks Home Bar calculates the
precise amount of water and carbonation needed for each proprietary
Drinkworks Pod to deliver an exceptional chilled beverage every
time. Drinkworks offers a wide variety of Pods, including special
edition and seasonal release cocktails that contain a signature
blend of premium spirits, real flavors and natural ingredients. The
custom recipes are crafted, tested and perfected by in-house
mixologists, brewers and scientists.
The Drinkworks Home Bar by Keurig will cost $299 MSRP and
Drinkworks recommends pricing cocktail Pods at $14.99-$18.99 for a
tube of four and $49.99 for a 12 Pod variety pack. The Drinkworks
Home Bar by Keurig is now available nationwide on drinkworks.com,
as well as through select in-store and online retailers. For a list
of participating retailers, please visit drinkworks.com.
About DrinkworksDrinkworks is a design-driven,
user-centric beverage innovation company defining new ways to make
it remarkably simple to enjoy a variety of bar-quality drinks at
home with convenience. The Drinkworks Home Bar by Keurig is a
first-of-its-kind appliance designed to use Drinkworks pods to
prepare cocktails, brews, ciders and more at the touch of a button.
A joint venture between Keurig Dr Pepper (Keurig) and
Anheuser-Busch InBev, Drinkworks is committed to making the entire
drinking experience — from purchase, to creation, to enjoyment —
more remarkable through innovation. The company is headquartered in
Bedford, MA with facilities in Williston, VT. For more information
and to purchase the Drinkworks Home Bar by Keurig, Drinkworks pods
and Drinkworks accessories, visit Drinkworks.com.
About Anheuser-Busch InBev Anheuser-Busch InBev
is a publicly traded company (Euronext: ABI) based in Leuven,
Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and
South Africa (JSE: ANH) stock exchanges and with American
Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Our
Dream is to bring people together for a better world. Beer, the
original social network, has been bringing people together for
thousands of years. We are committed to building great brands that
stand the test of time and to brewing the best beers using the
finest natural ingredients. Our diverse portfolio of well over 500
beer brands includes global brands Budweiser®, Corona® and Stella
Artois®; multi-country brands Beck’s®, Castle®, Castle Lite®,
Hoegaarden® and Leffe®; and local champions such as Aguila®,
Antarctica®, Bud Light®, Brahma®, Cass®, Cristal®, Harbin®,
Jupiler®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®,
Sedrin®, and Skol®. Our brewing heritage dates back more than 600
years, spanning continents and generations. From our European roots
at the Den Hoorn brewery in Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the
creation of the Castle Brewery in South Africa during the
Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed
and developing markets, we leverage the collective strengths of
approximately 175,000 employees.
About Keurig Dr Pepper Keurig Dr Pepper (KDP)
is a leading beverage company in North America, with annual revenue
in excess of $11 billion and nearly 26,000 employees. KDP holds
leadership positions in soft drinks, specialty coffee and tea,
water, juice and juice drinks and mixers, and markets the #1 single
serve coffee brewing system in the U.S. and Canada. The Company’s
portfolio of more than 125 owned, licensed and partner brands is
designed to satisfy virtually any consumer need, any time, and
includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®,
Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut
Shop®. Through its powerful sales and distribution network, KDP can
deliver its portfolio of hot and cold beverages to nearly every
point of purchase for consumers. The Company is committed to
sourcing, producing and distributing its beverages responsibly
through its Drink Well. Do Good. corporate responsibility platform,
including efforts around circular packaging, efficient natural
resource use and supply chain sustainability. For more information,
visit, www.keurigdrpepper.com.
For more information, contact:Taylor
Hirztaylor@praytellagency.com (714) 943-5296
Anheuser Busch InBev SA NV (EU:ABI)
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Anheuser Busch InBev SA NV (EU:ABI)
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