INV Innovaro

Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV), a provider of solutions and services for the identification, security and RFID industries,today announced the appointment of Stephen Healy to the company's executive management team as Executive Vice President, Access Control and Security. Previously, Healy served as Vice President and General Manager, Access Control and Security. In his new role, he will continue to manage Identive's physical access control business, which provides integrated security solutions under the company's industry-leading HIRSCH brand to customers in the government, enterprise, education, healthcare and critical infrastructure markets globally.

Ayman S. Ashour, chairman and CEO of Identive Group, commented, "Steve is an accomplished executive who combines deep knowledge of the security industry with creative strategies that deliver positive results. Over the past two years, Steve has provided strong leadership for our Access Control and Security division, overseeing the development of important new products and managing customer transitions to next-generation platforms. He has helped the company to respond to a challenging budget environment in the US Government sector by reinforcing relationships with Federal agency customers while expanding our presence in commercial markets and internationally. Steve's continued leadership will build on these successes and further strengthen this important pillar of our business."

Healy has more than 25 years' experience in the security industry, including more than 18 years in sales management positions with the Kidde-Fenwal division of UTC Fire and Security. He joined Hirsch Electronics, which now comprises Identive's Access Control and Security division, in June 2010 as Executive Vice President Sales and Marketing and was also named General Manager in March 2011. He holds a BS in Business Management, Marketing and Finance from Westfield State University in Massachusetts.

"New technologies such as near field communication and cloud-based content delivery are beginning to shape the way security managers are thinking about their access control systems, even within the highly security-conscious U.S. Government market. Identive is uniquely positioned to provide access control solutions that marry rigorous security mandates with technologies that increase convenience and efficiency for users and administrators. I look forward to further expanding Identive's presence in the security market with new solutions that build on the solid performance and service for which we are known," said Healy.

About Identive

Identive Group, Inc. (Nasdaq:INVE); (Frankfurt:INV) is focused on building the world's signature company in Secure ID. The company's products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive's mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, AskIdentive.com. For additional information, please visit www.identive-group.com or follow on Twitter at @IdentiveGroup. Note: Identive and the Identive logo are trademarks of Identive Group, Inc., registered in many jurisdictions worldwide. All other company, product or service names may be trademarks or registered trademarks of others and are the property of their respective owners.

CONTACT: Darby Dye, +1 949 553-4251, ddye@identive-group.com
         Annika Walther, +49 89 9595-5220, awalther@identive-group.com