Nickelodeon is #1 Most Widely Distributed Kids Channel Worldwide
13 9월 2005 - 1:07AM
PR Newswire (US)
Nickelodeon Launches Seven New International Services in 2005, With
Significant Gains Across All Nick Businesses LONDON and NEW YORK,
Sept. 12 /PRNewswire/ -- Nickelodeon has vaulted ahead of all
kid-focused channels to become the most widely distributed
children's TV network in Europe and the world, with 28 channels
reaching 198 million TV households in 81 territories. Nickelodeon
program blocks in 21 key markets such as China, Russia and
Indonesia reach an additional 122 million TV households and extend
Nickelodeon to a total of 169 territories. Nickelodeon reached this
milestone today with the launch of Nick to 33 million TV households
in Germany. The announcement was made by Bill Roedy, Vice Chairman,
MTV Networks and President, MTV Networks International (MTVNI).
Nick Germany's launch is part of Nickelodeon's extensive global
expansion effort, including seven new international services in
2005 -- of which five are in Europe. Since January, Nickelodeon has
launched four channels (Germany, Korea, Portugal, Holland - Nick
Jr.) and two programming blocks (China, Turkey), and the momentum
continues with the December launch of a Nickelodeon channel in
France. This growth has driven significant gains across all lines
of business, netting Nick 28% revenue growth internationally during
the first half of 2005 versus the same period in 2004. The
international roll-out of Nickelodeon properties such as Dora the
Explorer and SpongeBob SquarePants tripled revenue growth in
Consumer Products in 2004 versus 2003. "Building Nickelodeon's
position as the pre-eminent brand for kids all over the world
continues to be a top priority for MTVN International," commented
Roedy. "We are seeing fantastic momentum in our business and brand
connections with kids on every measure, as a result of both
significant local expansion and strong integration with
Nickelodeon's market-leading US team. As our growth continues, we
look forward to celebrating the world's diverse kid culture by
providing unique Nick experiences for our viewers and partners
through our channels and properties like SpongeBob SquarePants,
Dora the Explorer and Avatar." Added Herb Scannell, Vice Chairman,
MTV Networks and President, Nickelodeon Networks, "Nickelodeon's
unifying global mission is to serve kids and put them first in all
that we do. We are thrilled to bring to German audiences our
universally popular characters and shows. And we are also eagerly
looking forward to Germany becoming another creative breeding
ground for new ideas in kids' programming that will not only
entertain kids on Nick Germany, but also be shared with our
channels around the world." Nick Germany began broadcasting today
to 86% of German television households, extending the diversity of
audiences served by MTV Networks portfolio of channels in the
world's third largest ad market and Europe's biggest economy. Nick
in Germany is also available as a branded mobile TV service on
Vodaphone, as well as a dedicated Web Site, http://www.nick.de/.
Nick Germany replaces the music channel MTV2 Pop in the market,
broadcasting alongside MTV Networks' other German channel offerings
that include VIVA, VIVA PLUS and MTV. The launch of Nick Germany
marks the latest phase of MTV Networks' growth strategy in Germany,
following last year's acquisition of VIVA Media AG. The network
celebrated another milestone in June 2005 when Nickelodeon US,
powered by shows such as SpongeBob SquarePants, Zoey 101, The
Fairly OddParents and Avatar, recorded its 10th consecutive year as
the number-one cable network on a total day basis, according to
Nielsen. Beyond channels, MTVNI is expanding the entire Nickelodeon
brand experience with local events, such as Nick's signature Kids'
Choice Awards show. This past Saturday in Beijing, CCTV-Nickelodeon
Kids' Choice Honors became the first event of its kind in China,
and will be televised on CCTV14, CCTV1 and CCTV4 on 23 September
reaching 300 million households throughout China. Nickelodeon now
has seven fully localized Kids' Choice Awards around the world.
Nickelodeon launched its first channel in the US in 1979 and
internationally in the UK in 1993. Since January 2005, Nickelodeon
has launched Nick Germany (September), Nick Korea (July), Nick
Portugal (June), and Nick Jr. Holland (February) and two blocks, in
China (April) and Turkey (May). In Europe, Nickelodeon now has 13
channels reaching 55 million households. Globally, Nickelodeon has
28 channels in 22 languages, and 26 Web sites. Nickelodeon, the
world's only multimedia entertainment brand dedicated exclusively
to kids, which first launched in the US in 1979, consists of 28
channels, 21 branded programme blocks, and 2 broadband services
across Africa, Asia and the Pacific Rim, CIS/Baltic Republics,
Europe, Latin America, and the United States. Nickelodeon's
international TV services also include digital channels in the UK,
Australia, Holland, Mexico and US such as Noggin, The N, Nicktoons,
GAS, Nick Replay, Nick Jr. and Nick Too. The company's portfolio of
international businesses also includes 26 country-specific web
sites, Nickelodeon Movies, and global licensing and merchandising
of consumer products featuring Nickelodeon's programme franchises,
including Dora the Explorer and SpongeBob SquarePants. DATASOURCE:
MTVNI CONTACT: AnneMarie Kane, +44-207-478-6624, , or Kelly Todd,
+44-207-478-6516, , both of MTV Networks International/London; or
Mark Levine of MTV Networks International/New York,
+1-212-846-7241, Web site: http://www.mtv.com/
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