Investment in Fifty Lessons

RNS Number:5430V
Sun 3C Media PLC
26 April 2007

April 26th 2007

                                Sun 3C Media Plc

             Sun 3C Media Plc announces investment in Fifty Lessons


Sun 3C Media Plc ("Sun 3C" or "Company"), the integrated new media company
listed on AIM (AIM: SCCC) is pleased to announce that it has acquired a 9 per
cent interest in Les50ns (Holdings) Limited ("Fifty Lessons"), a leading global
provider of business learning content and solutions and the co-developer of
leadership books based on Fifty Lessons content in partnership with Harvard
Business School Press.

The #550,000 acquisition will be funded by the issue of 3,137,255 new ordinary
shares of Euro0.01 each in the Company at a price of 12.75 pence per share, valued
at #400,000 ("Consideration Shares") and #150,000 in cash.

The investment follows Sun 3C's recent agreement for the exclusive, global
mobile distribution rights of Fifty Lessons content, including content published
with Harvard Business School Press, and to distribute Fifty Lessons content
online and across traditional media channels in China. Fifty Lessons content is
ideally suited to mobile delivery and the Company sees the investment as an
opportunity to acquire a stake in a valuable content provider at an early stage
of its development. Sun 3C believe that the emerging mobile learning market has
huge potential in China and globally, and that the Company's mobile development
and distribution capabilities will significantly enhance Fifty Lessons' future
growth prospects.

Application will be made for the Consideration Shares to be admitted to trading
on AIM and it is anticipated trading will take effect from May 2, 2007.

Mr. Matthew Burr, President of Sun 3C commented:
"Our distribution agreement with Fifty Lessons demonstrates our capacity to
leverage Sun 3C's strong China presence and global mobile distribution
capabilities to attract world class content and brands. By taking the
partnership a step further to become an investor in Fifty Lessons, the Company
will benefit on an equity level from the growth in Fifty Lessons created by Sun
3C's mobile and China distribution capabilities."

Mr. Andy Hasoon, CEO of Fifty Lessons commented:
"We are thrilled to be taking our partnership with Sun 3C to the next level. We
have already started implementing a business plan to exploit our content, and
having Sun 3C as an investor will significantly maximise our ability to take
advantage of the huge global potential of the emerging mobile learning market.
Together we have already translated and subtitled the whole Fifty Lessons
platform into simplified Chinese (www.fiftylessons.com.cn), and Sun 3C have
begun distribution. We have started filming leading Chinese business leaders to
capture content on 'How to do business in China' and the first mobile products
are mid way through development phase."


Enquiries:

Fifty Lessons
Andy Hasoon / James MacKinnon             020 7636 4777

Blue Oar Securities Plc
William Vandyk                            020 7448 4400

Brunswick Group
James Hogan / Carole Cable                020 7404 5959


About Sun 3C Media:

Sun 3C Media, Plc ("Sun 3C", AIM: SCCC, www.sun3cmedia.com) is a uniquely 21st
century media company, positioned to take advantage of two of the industry's
most important historical trends: the emergence of China as one of the world's
key media markets and the explosive global growth of the mobile content
industry.

Based out of Beijing, China, Sun 3C controls various media channels targeting
China's coveted young urban professional segment, including The China Business
Post, a leading weekly business newspaper. The company is leveraging its
position as an entryway for global brands looking for a strong partner in the
China market to expand internationally, with a particular focus on mobile media.
Currently the company has mobile development and distribution operations in all
of the key global markets, including Japan, the United States and Europe.

About Fifty Lessons:

Experience is the best teacher. Fifty Lessons www.fiftylessons.com uses the
power of personal storytelling to capture the business lessons of world-class
leaders to pass on to the next generation. Fifty Lessons is a media company; the
content it creates is currently available as a series of filmed interviews
online, across digital media and in books. Experienced and respected leaders
from industry, the public sector and academia are invited to contribute their
most important lessons learnt. The lessons are then fully indexed, enabling
Fifty Lessons to match its content directly to the strategic business learning
objectives of its clients which include corporations, public sector
organisations and educators.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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