TIDMCHW TIDMESN 
 
RNS Number : 4373Z 
Chime Communications PLC 
22 September 2009 
 

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, IN OR INTO 
THE UNITED STATES, AUSTRALIA, CANADA, JERSEY, JAPAN OR ANY OTHER JURISDICTION 
WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH 
JURISDICTION 
22 September 2009 
Recommended Share Offer 
by 
Chime Communications plc 
for 
Essentially Group Limited 
Summary 
The Boards of Chime and Essentially are pleased to announce that they have 
reached agreement on the terms of a recommended share offer to be made by Chime 
to acquire the whole of the issued and to be issued share capital of 
Essentially. 
Key terms of the Offer: 
  *  Chime will offer 0.04545 of a New Chime Share for each Essentially Share. Based 
  on the Closing Price of 177.75 pence per Chime Share on 21 September 2009, being 
  the last Business Day prior to this announcement, the Offer values each 
  Essentially Share at 8.08 pence and values the entire issued share capital of 
  Essentially at approximately GBP18.23 million. 
  *  In addition, Chime has agreed that Essentially Shareholders will be entitled to 
  receive and retain the Essentially Interim Dividend of 0.36 pence per 
  Essentially Share as announced today in Essentially's interim results. Payment 
  of the Essentially Interim Dividend is conditional on approval by the 
  Essentially Shareholders at a general meeting and on the Offer becoming 
  Effective. 
  *  The Offer represents: 
    *  a premium of approximately 101.97 per cent. to the Closing Price of 4 pence per 
    Essentially Share on 21 August 2009, being the last Business Day prior to 
    Essentially announcing that it was in discussions regarding a potential offer; 
    and 
    *  a premium of approximately 7.72 per cent. to the Closing Price of 7.5 pence per 
    Essentially Share on 21 September 2009, being the last Business Day prior to 
    this announcement. 
 
 
The Essentially Directors, who have been so advised by Cenkos, consider the 
terms of the Offer to be fair and reasonable.  In providing their advice, Cenkos 
has taken into account the commercial assessments of the Essentially Directors. 
In addition, the Essentially Directors consider the terms of the Offer to be in 
the best interests of the Essentially Shareholders as a whole. 
Accordingly, the Essentially Directors intend unanimously to recommend that 
Essentially Shareholders accept the Offer as the Essentially Directors have 
irrevocably undertaken to do in respect of their own (and certain family 
members') beneficial holdings in Essentially, amounting to, in 
aggregate, 45,741,666 Essentially Shares, representing (as at the date of this 
announcement) approximately 20.27 per cent. of the existing issued ordinary 
share capital of Essentially. 
In addition to the irrevocable undertakings from the Essentially Directors, 
Chime in aggregate has received irrevocable undertakings from Essentially 
Shareholders to accept the Offer in respect of a total of 44,214,482 Essentially 
Shares, representing approximately 19.59 per cent. of the existing issued share 
capital of Essentially and non-binding letters of intent from Essentially 
Shareholders to accept the Offer in respect of 20,868,336 Essentially Shares, 
representing approximately 9.25 per cent. of the existing issued share capital 
of Essentially. Further details in relation to the irrevocable undertakings and 
letters of intent (including in relation to the circumstances in which they 
cease to be binding) are given in the main body of this announcement and 
Appendix III. 
  *  Commenting on the Offer, Lord Bell, the Chairman of Chime, said: 
 
"We are delighted that we have agreed terms for the recommended acquisition of 
Essentially. Our Sports Marketing business has been a considerable success since 
we acquired Fast Track in 2007. The integration of Essentially will widen the 
spread of sports we cover, bring us some very talented people, allow for some 
synergies and rapidly develop more opportunities for growth in what is becoming 
a major channel for marketing and communications." 
  *  Commenting on the Offer, John Byfield, the Chairman of Essentially, said: 
 
"The offer by Chime represents the next stage in the growth of Essentially for 
its employees and shareholders. There is a good strategic and cultural fit and 
our staff, clients and shareholders will all benefit from the association. This 
is an excellent opportunity to develop Essentially's business as part of Chime's 
strong sports marketing offering. The opportunities for growth are particularly 
strong in the sports that the enlarged business operates." 
EPL Advisory is acting as exclusive financial adviser to Chime. Numis is acting 
as corporate broker and sponsor to Chime. Cenkos is acting as financial adviser 
under Rule 3 of the City Code and corporate broker to Essentially. 
Further Information 
This summary should be read in conjunction with, and is subject to, the full 
text of the following announcement and the Appendices. Appendix I sets out the 
conditions and certain further terms of the Offer. Appendix II contains 
information on bases and sources used in this announcement. Appendix III 
provides information in relation to the irrevocable undertakings and letters of 
intent held or received by Chime and Appendix IV contains definitions of certain 
terms used in this announcement.  Please read the offer documentation in its 
entirety before making a decision with respect to the Offer. 
Enquiries: 
+------------------------------------+------------------------------------+ 
| Chime Communications plc           |                                    | 
+------------------------------------+------------------------------------+ 
| Lord Bell                          | Tel: +44 (0) 7861 8515             | 
+------------------------------------+------------------------------------+ 
| Christopher Satterthwaite          |                                    | 
+------------------------------------+------------------------------------+ 
| Bell Pottinger Corporate &         |                                    | 
| Financial                          |                                    | 
| (PR adviser to Chime)              |                                    | 
|                                    |                                    | 
+------------------------------------+------------------------------------+ 
| Charles Cook                       | Tel: +44 (0)20 7861 3232           | 
+------------------------------------+------------------------------------+ 
| Victoria Geoghegan                 |                                    | 
+------------------------------------+------------------------------------+ 
| Emma Kent                          |                                    | 
+------------------------------------+------------------------------------+ 
| EPL Advisory LLP                   |                                    | 
| (Financial adviser to Chime)       |                                    | 
+------------------------------------+------------------------------------+ 
| David Anderson                     | Tel: +44 (0)77 4877 6433           | 
+------------------------------------+------------------------------------+ 
| Numis Securities Limited           |                                    | 
| (Corporate broker and sponsor to   |                                    | 
| Chime)                             |                                    | 
+------------------------------------+------------------------------------+ 
| Nick Westlake                      | Tel: +44 (0)20 7260 1000           | 
+------------------------------------+------------------------------------+ 
| Christopher Wilkinson              |                                    | 
+------------------------------------+------------------------------------+ 
| Essentially Group Limited          |                                    | 
+------------------------------------+------------------------------------+ 
| Bart Campbell                      | Tel: +44 (0)20 7820 7000           | 
+------------------------------------+------------------------------------+ 
| Dwight Mighty                      |                                    | 
+------------------------------------+------------------------------------+ 
| Cenkos Securities plc              |                                    | 
| (Financial adviser to Essentially) |                                    | 
+------------------------------------+------------------------------------+ 
| Ivonne Cantu                       | Tel: +44 (0) 20 7397 8900          | 
+------------------------------------+------------------------------------+ 
| Beth McKiernan                     |                                    | 
+------------------------------------+------------------------------------+ 
 
 
This announcement is not intended to, and does not, constitute or form any part 
of an offer to sell or an invitation to purchase, otherwise acquire, subscribe 
for, sell or otherwise dispose of, any securities or the solicitation of an 
offer to purchase or subscribe for any securities pursuant to the Offer or 
otherwise.  The Offer will be made through the Offer Document and, in respect of 
Essentially Shares held in certificated form, the Form of Acceptance, which will 
together contain the full terms and conditions of the Offer, including details 
of how to accept the Offer. Any acceptance or other response to the Offer should 
be made only on the basis of the information contained in the Offer Document 
and, in respect of Essentially Shares held in certificated form, the Form of 
Acceptance.Chime also intends to publish a prospectus in connection with the 
Offer. The New Chime Shares are not being offered to the public by means of this 
announcement and this announcement does not constitute a prospectus. 
Essentially Shareholders are advised to read carefully the formal documentation 
in relation to the Offer once it has been dispatched. 
EPL Advisory, which is authorised and regulated in the United Kingdom by the 
Financial Services Authority, is acting exclusively for Chime and no one else in 
connection with the Offer and will not be responsible to anyone other than Chime 
for providing the protections afforded to its clients or for providing advice in 
relation to the Offer or in relation to the matters described in this 
announcement or any transaction or arrangement referred to herein. 
Numis, which is authorised and regulated in the United Kingdom by the Financial 
Services Authority, is acting exclusively for Chime and no one else in 
connection with the Offer and will not be responsible to anyone other than Chime 
for providing the protections afforded to its clients or for providing advice in 
relation to the Offer or in relation to the matters described in this 
announcement or any transaction or arrangement referred to herein. 
Cenkos, which is authorised and regulated in the United Kingdom by the Financial 
Services Authority, is acting exclusively for Essentially and no one else in 
connection with the Offer and will not be responsible to anyone other than 
Essentially for providing the protections afforded to its clients for providing 
advice in relation to the Offer or in relation to the contents of this 
announcement or any transaction or any other matters referred to herein. 
Overseas Jurisdictions 
The release, publication or distribution of this announcement in jurisdictions 
other than the United Kingdom may be restricted by law and therefore any persons 
who are subject to the laws of any jurisdiction other than the United Kingdom 
should inform themselves about, and observe, any applicable requirements. This 
announcement has been prepared for the purposes of complying with English law 
and the City Code and the information disclosed may not be the same as that 
which would have been disclosed if this announcement had been prepared in 
accordance with the laws and regulations of any jurisdiction outside of the 
United Kingdom. 
The availability of the Offer to persons who are not resident in and citizens of 
the United Kingdom may be affected by the laws of the relevant jurisdiction in 
which they are located. 
The Offer will not be made, directly or indirectly, in or into any jurisdiction 
where to do so would constitute a breach of securities laws in that 
jurisdiction, and the Offer will not be capable of acceptance from or within any 
such jurisdiction. Accordingly, copies of this announcement are not being, and 
must not be, directly or indirectly, mailed or otherwise forwarded, distributed 
or sent in, into or from any jurisdiction where to do so would constitute a 
breach of securities laws in that jurisdiction, and persons receiving this 
announcement (including custodians, nominees and trustees) must not mail or 
otherwise distribute or send it in, into or from such jurisdictions as doing so 
may invalidate any purported acceptance of the Offer. 
This announcement is not an offer of securities for sale in the United States, 
Australia, Canada, Jersey or Japan or in any other jurisdiction in which such an 
offer is unlawful.  The New Chime Shares, which will be issued in connection 
with the Offer, have not been, and will not be, registered under the US 
Securities Act or under the securities law of any state, district or other 
jurisdiction of the United States, or Australia, Canada, Jersey or Japan, and no 
regulatory clearance in respect of the New Chime Shares has been, or will be, 
applied for in any jurisdiction other than the UK. The New Chime Shares may not 
be offered, sold, or delivered, directly or indirectly, in, into or from the 
United States except pursuant to an applicable exemption from, or in 
a transaction not subject to, the registration requirements of the US Securities 
Act or such other securities laws. The New Chime Shares may also not be offered, 
sold or delivered, directly or indirectly, in, into or from Australia, Canada, 
Jersey or Japan or to, or for the account or benefit of, any resident of 
Australia, Canada, Jersey or Japan except pursuant to an applicable exemption 
from, or in a transaction not subject to, applicable securities laws of those 
jurisdictions. In the United States, Australia, Canada, Jersey, Japan and any 
other overseas jurisdiction in which the offer or issuance of New Chime Shares 
would constitute a breach of applicable securities laws, absent an applicable 
exemption therefrom, Essentially Shareholders who otherwise validly accept the 
Offer will receive, in lieu of the New Chime Shares to which they would 
otherwise be entitled under the terms of the Offer, the net cash proceeds of the 
sale of such shares, as more fully set out in the Offer Document. 
Cautionary Note Regarding Forward Looking Statements 
This announcement contains forward looking statements that are based on current 
expectations or beliefs, as well as assumptions about future events. These 
statements, which speak only as at the date of this document, are based on the 
current expectations of the management of Chime and are naturally subject to 
uncertainty and changes in circumstances. Undue reliance should not be placed on 
any such statements because, by their very nature, they are subject to known and 
unknown risks and uncertainties and can be affected by other factors that could 
cause actual results, and Chime's plans and objectives, to differ materially 
from those expressed or implied in the forward looking statements. 
There are several factors which could cause actual results to differ materially 
from those expressed or implied in forward looking statements.  Among the 
factors that could cause actual results to differ materially from those 
described in the forward looking statements are Chime's ability to combine 
successfully the businesses of Essentially and Chime and to realise expected 
synergies from that combination, changes in the global, political, economic, 
business, competitive, market and regulatory forces, future exchange and 
interest rates, changes in tax rates and future business combinations or 
dispositions and lower than expected revenues. 
Neither Chime nor Essentially undertakes any obligation (except as required by 
the Listing Rules and the rules of the London Stock Exchange) to revise or 
update any forward looking statement contained in this announcement, regardless 
of whether that statement is affected as a result of new information, future 
events or otherwise. 
Nothing in this announcement is intended to be a profit forecast and statements 
in this announcement should not be interpreted to mean that the earnings per 
Chime Share for the current or future financial periods will necessarily be 
greater than those for the relevant preceding financial period. 
Dealing Disclosure Requirements 
Under the provisions of Rule 8.3 of the City Code, if any person is, or becomes, 
"interested" (directly or indirectly) in one per cent. or more of any class of 
"relevant securities" of Chime or Essentially, all "dealings" in any "relevant 
securities" of that company (including by means of an option in respect of, or a 
derivative referenced to, any such "relevant securities") must be publicly 
disclosed by no later than 3.30 p.m. on the London business day following the 
date of the relevant transaction. This requirement will continue until the date 
on which the Offer becomes, or is declared, unconditional as to acceptances, 
lapses or is otherwise withdrawn or on which the "offer period" otherwise ends. 
If two or more persons act together pursuant to an agreement or understanding, 
whether formal or informal, to acquire an "interest" in "relevant securities" of 
Chime or Essentially, they will be deemed to be a single person for the purpose 
of Rule 8.3. 
Under the provisions of Rule 8.1 of the City Code, all "dealings" in "relevant 
securities" of Chime  or Essentially by Chime or Essentially, or by any of their 
respective "associates", must be disclosed by no later than 12.00 noon on the 
London business day following the date of the relevant transaction. 
A disclosure table, giving details of the companies in whose "relevant 
securities" "dealings" should be disclosed, and the number of such securities in 
issue, can be found on the Panel's website at www.thetakeoverpanel.org.uk. 
"Interests in securities" arise, in summary, when a person has long economic 
exposure, whether conditional or absolute, to changes in the price of 
securities. In particular, a person will be treated as having an "interest" by 
virtue of the ownership or control of securities, or by virtue of any option in 
respect of, or derivative referenced to, securities. 
Terms in quotation marks are defined in the City Code, which can also be found 
on the Panel's website. If you are in any doubt as to whether or not you are 
required to disclose a "dealing" under Rule 8, you should consult the Panel. 
Publication on the Chime and Essentially websites 
A copy of this announcement is and will be available for inspection free of 
charge, subject to certain restrictions relating to persons resident in 
restricted jurisdictions, on Chime's website at www.chime.plc.uk and 
Essentially's website at www.essentiallygroup.com. 
  NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, IN OR INTO 
THE UNITED STATES, AUSTRALIA, CANADA, JERSEY, JAPAN OR ANY OTHER JURISDICTION 
WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH 
JURISDICTION 
22 September 2009 
Recommended Share Offer 
by 
Chime Communications plc 
for 
Essentially Group Limited 
 
 
1.         Introduction 
The Boards of Chime and Essentially are pleased to announce that they have 
reached agreement on the terms of a recommended share offer to be made by Chime 
to acquire the whole of the issued and to be issued share capital of 
Essentially. 
2.        The Offer 
Pursuant to the Offer, which will be on and subject to the terms and conditions 
set out below and in Appendix 1 and the full terms and conditions which will be 
set out in the Offer Document and, in respect of Essentially Shares held in 
certificated form, the Form of Acceptance,  Essentially  Shareholders will be 
entitled to receive: 
+---------------------------------+---------------------------------+ 
| for each Essentially            |  0.04545 of a New Chime Share   | 
| Share                           |                                 | 
+---------------------------------+---------------------------------+ 
and so in proportion for any number of Essentially Shares held. 
In addition, Chime has agreed that Essentially Shareholders will be entitled to 
receive and retain the Essentially Interim Dividend of 0.36 pence per 
Essentially Share as announced today in Essentially's interim results.  The 
Essentially Interim Dividend will be payable to Essentially Shareholders on the 
register on 2 October 2009 and the ex dividend date is 30 September 2009.Payment 
of the Essentially Interim Dividend is conditional on approval by the 
Essentially Shareholders of the Essentially Interim Dividend at a general 
meeting to be convened by the Essentially Directors and on the Offer becoming 
Effective. 
Based on the Closing Price of 177.75 pence per Chime Share on 21 September 2009, 
being the last Business Day prior to this announcement, the Offer values each 
Essentially Share at 8.08 pence and values the entire issued share capital of 
Essentially at approximately GBP18.23 million. 
The Offer represents: 
  *  a premium of approximately 101.97 per cent. to the Closing Price of 4 pence per 
  Essentially Share on 21 August 2009, being the last Business Day prior to 
  Essentially announcing that it was in discussions regarding a potential offer; 
  and 
  *  a premium of approximately 7.72 per cent. to the Closing Price of 7.5 pence per 
  Essentially Share on 21 September 2009, being the last Business Day prior to 
  this announcement. 
 
Assuming that the maximum number of New Chime Shares is issued to Essentially 
Shareholders under the Offer, it is expected that current Chime Shareholders 
will own approximately 84.76 per cent., and current Essentially Shareholders 
will own approximately 15.24 per cent., of Chime's enlarged issued share 
capital once the Offer becomes Effective. 
No fractions of New Chime Shares will be issued to holders of Essentially 
Shares.  Any fractional entitlements to New Chime Shares will be rounded up or 
down to the nearest whole number (with fractional entitlements to 0.5 or more of 
a New Chime Share being rounded up). 
Essentially Shares will be acquired by Chime, pursuant to the Offer, fully paid 
and free from all liens, equities, charges, encumbrances, rights of pre-emption 
and any other third party rights or interest whatsoever and together with all 
rights now or hereafter attaching thereto, including voting rights and, without 
limitation, the right to receive and retain in full all dividends and other 
distributions (if any) declared on or after the date of this announcement, other 
than the Essentially Interim Dividend. 
The New Chime Shares will, when issued, be fully paid and rank pari passu in all 
respects with the existing Chime Shares, including, where the record date for 
determining entitlements is on or after the date of issue of the New Chime 
Shares, the right to all dividends and other distributions (if any) declared, 
made or paid by Chime.  For the avoidance of doubt, the New Chime Shares will 
not qualify for the Chime Interim Dividend announced on 25 August 2009. 
Application will be made to the UKLA for the New Chime Shares to be admitted to 
the Official List and to the London Stock Exchange for the New Chime Shares to 
be admitted to trading on the London Stock Exchange's market for listed 
securities.  It is expected that admission will become effective and that 
dealings for normal settlement in the New Chime Shares will commence shortly 
following the date on which the Offer becomes or is declared unconditional in 
all respects (save only for the admission of such shares becoming effective). 
The Offer will be subject to the satisfaction or, where appropriate, waiver of 
the conditions of the Offer set out in Appendix I, including the admission to 
trading of the New Chime Shares. 
3.        Unanimous recommendation and undertakings to accept the Offer 
The Essentially Directors, who have been so advised by Cenkos, consider the 
terms of the Offer to be fair and reasonable. In providing their advice, Cenkos 
has taken into account the commercial assessments of the Essentially Directors. 
In addition, the Essentially Directors consider the terms of the Offer to be in 
the best interests of the Essentially Shareholders as a whole. 
Accordingly, the Essentially Directors intend unanimously to recommend that 
Essentially Shareholders accept the Offer as the Essentially Directors have 
irrevocably undertaken to do in respect of their own beneficial holdings in 
Essentially, amounting in aggregate to 45,741,666  Essentially Shares, 
representing (as of the date of this announcement) approximately 20.27 per cent. 
of the existing issued ordinary share capital of Essentially. 
4.        Background to and reasons for the Offer 
Chime intends to integrate Essentially into its existing sports management 
business. The Essentially satellite offices in India, South Africa, Australia 
and New Zealand will enhance Chime's existing business in the Commonwealth 
sports area. As one of the leading marketing agencies in rugby and cricket 
worldwide, the Chime Board expects that Chime's existing sports marketing 
business, when combined with Essentially's, will be a major contributor to the 
Enlarged Group. It is Chime's intention to report sports marketing activity as a 
separate division from January 2010. The  Chime  and Essentially teams have 
reviewed the prospects for the sports marketing business and are excited by the 
opportunities for substantial revenue growth based on existing long term 
contracts.In addition some immediate cost savings will result from the 
elimination of Essentially's costs relating to its AIM admission and separate 
public company status. 
The Board of Chime expects the acquisition to be earnings enhancing in the first 
full year after acquisition and before taking account of one-off costs relating 
to the acquisition and amortisation of intangible assets.  The foregoing 
statement is not intended to be a profit forecast and statements in this 
announcement should not be interpreted to mean that the earnings per Chime Share 
for the current or future financial periods will necessarily be greater than 
those for the relevant preceding financial period. 
5.        Background to and reasons for the recommendation 
Essentially was formed in 2001 as a motorsport business and, at its admission to 
AIM in May 2006, management's intention was to create a leading sports marketing 
and athlete management business through a series of acquisitions. Essentially's 
acquisitions have been funded by equity issues, internal cash generation and 
bank funding.  Essentially has made eight acquisitions which have given it a 
leading position in the UK sports marketing business in cricket and rugby and a 
global reach in athlete management in these sports. 
Over the past year, the Essentially Directors have been evaluating Essentially's 
next stage of growth and reassessing its strategy particularly in the light of 
the economic conditions that have prevailed. Such conditions make it difficult 
for Essentially to continue to pursue its acquisition strategy given a number of 
factors including constraints in securing equity or debt financing, 
Essentially's depressed share price and the gap in valuation expectations 
between sellers and buyers created by uncertainty in the economic outlook. While 
Essentially can pursue an organic growth strategy in the short term, the 
Essentially Directors believe that the progress of the business would be 
materially enhanced through increased scale, a stronger corporate profile and 
access to greater financial resources. 
The Offer represents an opportunity for Essentially to combine its business with 
Fast Track, Chime's sports marketing agency business, to create a larger, more 
diversified group with a stronger market presence. The businesses of Essentially 
and Fast Track are highly complementary.  Essentially's strengths lie in the 
marketing of rights and in athlete management in rugby and cricket while Fast 
Track enjoys strong positions in event management, communications and 
consultancy in complementary sports. 
In accepting the Offer, following which Essentially Shareholders would receive 
New Chime Shares,  Essentially Shareholders will benefit from: 
  *  continued exposure to Essentially's business under a stronger platform for 
  growth and profitability; 
  *  additional exposure to a larger, more diversified business in sports marketing 
  and marketing services; 
  *  increased capital market scale; 
  *  increased share liquidity; and 
  *  improved prospects of both retaining and attracting new personnel. 
 
In considering whether to recommend the proposal, the Essentially Directors have 
also taken into consideration the following: 
  *  Essentially Shareholders representing in aggregate approximately 52.27 per cent. 
  of Essentially's issued share capital have already indicated their support for 
  the Offer of which 12.41 per cent. represent institutional shareholders who are 
  independent of the  Essentially  Directors  and management; 
  *  the lack of liquidity in Essentially Shares and Essentially's current size mean 
  that neither Essentially nor Essentially Shareholders are currently benefiting 
  significantly  from  Essentially's admission to AIM; and 
  *  the consideration payable under the Offer represents a premium of approximately 
  101.97 per cent. to the Closing Price of 4 pence per Essentially Share on 
  21 August 2009, being the last Business Day prior to Essentially announcing that 
  it was in discussions regarding a potential offer. 
 
On the basis of the above the Essentially Directors intend unanimously to 
recommend that Essentially Shareholders accept the Offer. 
6.        Irrevocable Undertakings 
Chime has received irrevocable undertakings to accept, or procure acceptance of, 
the Offer from: 
  *  each of the Essentially Directors (or their nominees, family members or 
  associated companies) in respect of their entire personal holdings of 
  45,741,666 Essentially Shares representing, in aggregate, approximately 20.27 
  per cent. of the existing issued share capital of Essentially; and 
  *  certain Essentially senior managers (or their nominees, family members or 
  associated companies) in respect of their entire beneficial shareholdings of 
  44,214,482 Essentially Shares representing, in aggregate, approximately 19.59 
  per cent. of the existing issued share capital of Essentially. 
 
Accordingly, Chime has received irrevocable undertakings to accept, or procure 
acceptance of, the Offer in respect of, in aggregate, 89,956,148 Essentially 
Shares representing approximately 39.86 per cent. of the existing issued share 
capital of Essentially. 
These irrevocable undertakings continue to be binding in the event of a higher 
offer being made for Essentially but cease to be binding if the Offer is 
withdrawn by Chime (with the consent of the Panel if required) or lapses. 
Certain of the Essentially Directors and senior managers (or their nominees, 
family members or associated companies, as applicable) have also undertaken to 
Chime not to dispose of part of the New Chime Shares which they receive pursuant 
to the Offer for a period of up to 12 months. 
As at 21 September 2009, being the last Business Day prior to this announcement, 
the following Essentially Shareholders have delivered letters to Chime 
confirming their intention to accept the Offer: 
  *  AXA Framlington, the judgemental equity division of AXA Investment Managers UK 
  Limited, in respect of 8,470,139 Essentially Shares over which it has 
  discretionary management control; 
  *  Octopus Investments Limited in respect of 7,905,305 Essentially Shares over 
  which it has discretionary management control; and 
  *  Bluehone Investors LLP in respect of 4,492,892 Essentially Shares held by two 
  trusts which it manages, Active Capital Trust LLP and Bluehone AIM VCT2 plc. 
 
These letters of intent represent in aggregate 20,868,336  Essentially Shares 
 representing  approximately 9.25 per cent. of Essentially's existing issued 
share capital.The letters of intent referred to above are non-binding and do not 
prevent the relevant shareholders from rejecting the Offer if they so choose. 
In addition, Rensburg AIM VCT plc, which holds 7,136,806 Essentially Shares, has 
confirmed its intention to accept the Offer, provided a higher offer is not 
forthcoming during the Offer Period. 
Further details of the irrevocable undertakings and letters of intent are set 
out in Appendix III to this announcement. 
7.         Information on Chime 
Chime is the holding company for the Chime Group, one of the leading independent 
communications groups in the UK. The Chime Group helps clients create, manage, 
monitor and market their businesses, brands and reputations both in the UK and 
internationally. The principal business of the Chime Group is to provide public 
relations, advertising, sports marketing, market research, direct marketing, 
design and event management consultancy. 
The Chime Group consists of one of the UK's leading public relations groups, 
Bell Pottinger, a research and consultation business, Opinion Leader, an 
advertising and marketing services group, VCCP Limited, and a leading UK sports 
marketing agency, Fast Track. In addition to its public relations division, 
Chime has both a research and engagement division and an advertising and 
marketing services division. The advertising and marketing services division has 
grown inorganically through the acquisition of VCCP Limited and other 
businesses. 
Chime is made up of three divisions, 50 agencies and over 1,000 people with 
offices in London, Liverpool, Leeds, Macclesfield, Glasgow and Cardiff in the 
UK, Berlin, Munich, Hamburg and Madrid in Europe, New York, Boston and 
Washington DC in the United States and Dubai, Abu Dhabi, Bahrain and Qatar in 
the Middle East. As set out in the audited financial information for Chime, for 
the financial year ended 31 December 2008, Chime reported operating income of 
GBP112.1 million and profit after tax of GBP16.3 million. As at 31 December 
2008, Chime's net assets were GBP88.5 million. 
8.        Current trading and prospects of Chime 
As announced in Chime's interim results for the six months ended 30 June 2009, 
the Chime Group has delivered its highest first half pre-tax profit in the 
history of Chime. 
The Chime Group's productivity has improved (income per head in the six months 
ended 30 June 2009 increased to GBP58,000 from GBP55,000 in the first half of 
the 2008 financial year). The Chime Group consolidated its business, with 
clients using more than one company increasing to 169 in the first half year 
from 159 in the first half of 2008 and Chime's top 30 clients representing 57 
per cent. of the Chime Group's income (compared to 46 per cent. in the six 
months ended 30 June 2008). Income per client rose to GBP64,000 in the first 
half of 2009 from GBP51,000 in the first half of 2008. Nearly half of the Chime 
Group's operating income came from international work compared to 34 per cent. 
in the first half of 2008. 
The consequence of this consolidation is that the Chime Group acted for 908 
clients in the first half of 2009 compared to 1,066 in the first half of 2008 
and the number of clients paying the Chime Group over GBP50,000 fell from 190 to 
164. 
The Chime Group's new business pipeline is strong with a large proportion of 
second half operating income committed (nearly 90 per cent.). The Board of Chime 
believes that the Chime Group's costs are under control, its cash management is 
strong and the Chime Group has the opportunity to make some strategic 
acquisitions to develop its business in preparation for a possible upturn at 
some point during 2010. 
The Chime Group continues to operate a 4 times cover dividend policy (which is 
not necessarily paid in line with the proportion of one third in the interim 
dividend and two thirds in the final dividend). 
The Directors of Chime remain cautiously optimistic for the full financial year. 
9.        Information on Essentially 
Essentially is a specialist sports marketing, media and services company with 
business activities centered on rugby and cricket.  Essentially was founded in 
2001 and was admitted to AIM in May 2006.  Essentially's headquarters are in 
London and it has additional offices in India, South Africa, Australia, New 
Zealand and Japan. Essentially has approximately 100 employees worldwide. 
Essentially operates three complementary divisions: sports marketing, athlete 
management and professional services. 
In sports marketing, Essentially procures sponsorship rights to sell for leading 
sports federations.  Essentially is one of the UK's leading agencies of cricket 
and rugby rights and also has an established position in Formula 1. 
Essentially currently has exclusive rights to sell perimeter marketing at all 
test match cricket grounds for all international cricket in the UK to 2010 
(including Twenty20, One Day International and Test matches), and exclusive 
rights to perimeter marketing at Twickenham and the Millennium Stadium. As part 
of its sports marketing business, Essentially also sources, negotiates and 
secures sponsorship agreements and other marketing initiatives for a wide range 
of organisations including global brands and sports federations including events 
management. In athlete management, Essentially acts as manager for approximately 
500 sports personalities in the UK, New Zealand, South Africa, Japan, Australia 
and India.  Essentially's professional services division offers clients 
specialist advisory services including accounting and tax advice. This includes 
tax planning, accounting, image rights advice and secretarial services for 
athletes, media personalities, professional sports clubs and governing bodies. 
10.      Current trading of Essentially 
For the year ended 31 December 2008, Essentially reported revenues of GBP16.3 
million, gross profit of GBP9.4 million, earnings before taxation, interest, 
depreciation, amortisation and exceptional items of GBP2.6 million and net 
assets as at 31 December 2008 of GBP20.0 million. 
Essentially today announced its interim results for the six months ended 30 June 
2009. Essentially reported revenues of GBP10.0 million, gross profit of GBP5.4 
million and earnings before taxation, interest, depreciation, amortisation and 
exceptional items of GBP1.2 million for the period.  Essentially's net assets as 
at 30 June 2009 were GBP19.2 million and its gross assets were GBP41.9 million. 
 Cash on the balance sheet at 30 June 2009 was GBP4.3 million, with a net debt 
position of GBP4.0 million after taking account of funds collected on behalf of 
clients.  Conditional upon the Offer becoming Effective, Chime intends to repay 
Essentially's debt using Chime's existing facilities.The Essentially Board 
remains positive as to Essentially's outlook. 
The full text of Essentially's results for the year ended 31 December 2008 and 
six months ended 30 June 2009 are available on Essentially's website at 
www.essentiallygroup.com. 
11.      Management and Employees 
Chime attaches great importance to the skills and experience of the existing 
management and employees of Essentially, and intends that Essentially's current 
management team will continue to be involved in the ongoing business of 
Essentially within the Enlarged Group. 
Chime confirms that, following the Offer becoming or being declared 
unconditional in all respects, the existing employment rights of employees and 
management of Essentially, including pension rights, will be fully safeguarded. 
If the Offer becomes or is declared unconditional in all respects, John Byfield, 
the Executive Chairman of Essentially and James Butterfield and Richard 
Battersby, each of whom are non-executive Directors of Essentially, have agreed 
to resign from the Board of Essentially. Each will receive termination payments 
in accordance with their contractual entitlements. 
Paladin Management Limited and John Byfield will enter into a consultancy 
agreement with Essentially Sport Limited, a Guernsey registered subsidiary of 
Essentially Group Limited, to run the motor sports division. The agreement will 
be subject to termination on 6 months notice. On entering into the agreement, 
Paladin Management Limited will be paid GBP38,000 and an annual fee of 
GBP75,000. Cenkos considers these payments to be fair and reasonable so far as 
the Essentially Shareholders are concerned. 
12.      Management Incentive Scheme 
Conditional on the Offer becoming or being declared unconditional in all 
respects, Chime intends to put in place a management incentive scheme for 
certain members of Essentially's senior management, including Bart Campbell, Tim 
Berg, Dwight Mighty and Matthew Vandrau. Under the scheme, 19 of Essentially's 
senior management may become entitled to payments of up to an aggregate of 
GBP2.5 million over three years (a maximum of GBP833,000 per annum). 
The payment of benefits under the management incentive scheme is conditional on 
the performance of the combined businesses of Fast Track and Essentially, as 
part of the Enlarged Group, achieving certain performance targets over the 
financial years 2010, 2011 and 2012. Performance will be measured on the 
combined trading profits before interest, amortisation of goodwill and 
intangible assets and costs of the management incentive scheme for Fast Track 
and Essentially over this three year period.  The performance targets for the 
management incentive scheme require Fast Track and Essentially to increase their 
current levels of combined operating profit by 16 per cent. in 2010, 12.5 per 
cent. in 2010 and 11 per cent. in 2012. 
Cenkos consider the terms of the management incentive scheme to be fair and 
reasonable so far as the Essentially Shareholders are concerned. 
Chime intends also to vary the existing deferred consideration arrangements put 
in place in March 2007 for certain members of Fast Track's management so that 
entitlements to payments under these arrangements will in future also be 
calculated by reference to the performance of the combined businesses of Fast 
Track and Essentially. 
13.      Essentially Share Scheme 
Appropriate proposals will be made in due course to participants in the 
Essentially Share Scheme. Details of these proposals will be set out in the 
Offer Document and in separate letters to be sent to participants in the 
Essentially Share Scheme. 
14.      Non-solicitation and Break Fee Agreement 
Chime and Essentially have entered into the Non-solicitation and Break Fee 
Agreement in relation to the Offer.The Non-solicitation and Break Fee Agreement 
provides for an Exclusivity Period which commenced on 21 September 2009 and 
continues until the earlier of (i) the date when Chime's Offer lapses or is 
withdrawn; (ii) the date on which the Offer becomes or is declared unconditional 
as to acceptances. 
During the Exclusivity Period, Essentially has undertaken: 
  *  not to (i) solicit any Alternative Proposal; (ii) enter into any discussions 
  which relate to an Alternative Proposal; or (iii) enter into any agreement or 
  arrangement with a view to implementing an Alternative Proposal; and 
  *  to notify Chime as soon as is reasonably practicable if (i) a bona fide proposal 
  or approach is made to Essentially in relation to any Alternative Proposal; (ii) 
  a request for information is received by Essentially under Rule 20.2 of the City 
  Code; or (iii) Essentially provides any information to a Third Party with a view 
  to that party investigating or making an Alternative Proposal, in each case 
  subject to any restrictions under applicable law or regulations. 
 
Essentially has also agreed to pay Chime a break fee of GBP182,345, being an 
amount equal to 1 per cent. of the value of Essentially calculated by reference 
to the terms of the Offer if any of the following occurs: (i) the Board of 
Essentially withdraws or adversely modifies its recommendation of the Offer; 
(ii) an Alternative Proposal is made and subsequently becomes or is declared 
unconditional in all respects or is completed; (iii) if Essentially is in 
material breach of any of its obligations under the Non-solicitation and Break 
Fee Agreement; (iv) the Offer is withdrawn by Chime with the consent of the 
Panel following a material breach of a condition of the Offer as a result of any 
action or omission by Essentially; (v) the Board of Essentially fails 
unanimously to recommend that Essentially Shareholders vote in favour of any 
resolutions necessary to implement the Offer or withdraw or adversely modify 
such recommendation; or (vi) Essentially takes any action which results in the 
Offer being frustrated or in Essentially Shareholders being denied the 
opportunity to decide on its merits (including any action which falls within the 
scope of Rule 21.1 of the City Code). 
Further information on the Non-solicitation and Break Fee Agreement will be set 
out in the Offer Document. 
15.      Disclosure of Interests in Essentially 
Save for the arrangements with Essentially Shareholders in relation to 
irrevocable undertakings summarised above, as at 21 September 2009, being the 
latest Business Day prior to this announcement, neither Chime, nor, so far as 
Chime is aware, any person acting in concert with Chime for the purposes of the 
Offer, has any interest in, or right to subscribe for, or has borrowed or lent 
(save for any borrowed shares which have been either on-lent or sold) any 
Essentially Shares, nor does any such person have any short position or any 
arrangement in relation to Essentially Shares. An "arrangement" includes any 
indemnity or option arrangement and any agreement or any understanding, formal 
or informal, of whatever nature, relating to Essentially Shares which may be an 
inducement to deal or refrain from dealing in such securities. 
It has not been possible, by the date of this announcement, to ascertain the 
interests in Essentially Shares (if any) of all Chime's concert parties. Further 
enquiries will be completed prior to publication of the Offer Document. If such 
enquiries reveal any such interests, they will be included in the Offer Document 
or announced earlier if required by the Panel. 
"Interests in securities" is further explained in the paragraph headed "Dealing 
Disclosure Requirements" below. 
16.      Overseas Shareholders 
The distribution of this announcement to, and the availability of New Chime 
Shares under the terms of the Offer to, persons not resident in the United 
Kingdom may be affected by the laws of the relevant jurisdiction. Such persons 
should inform themselves about and observe any applicable requirements. 
In any case where the delivery of New Chime Shares to an Essentially Shareholder 
would or may infringe the laws of any jurisdiction or would or may require Chime 
to obtain or observe any governmental or other consent or any registration, 
filing or other formality (including ongoing requirements) which Chime regards 
as unduly onerous, Chime reserves the right to have the New Chime Shares to 
which such person would otherwise be entitled to under the Offer sold in the 
market with the proceeds of the sale being remitted to the relevant Essentially 
Shareholder. 
Further details in relation to Overseas Shareholders will be contained in the 
Offer Document. 
17.      Cancellation of Admission, Re-registration and Compulsory Acquisition 
Upon the Offer becoming or being declared unconditional in all respects and 
sufficient acceptances having been received, it is the intention of Chime to 
apply the provisions of Articles 116 to 118 and Article 121 of the Companies 
(Jersey) Law 1991 (as amended) to acquire compulsorily any remaining Essentially 
Shares in respect of which the Offer has not been accepted. 
Assuming the Offer becomes Effective, Chime also intends to procure the making 
of an application by Essentially to the London Stock Exchange for the 
cancellation of the admission of the Essentially Shares to AIM. If this 
cancellation occurs, it will significantly reduce the liquidity and 
marketability of any Essentially Shares not assented to the Offer. It is 
anticipated that the cancellation of admission to AIM will take effect no 
earlier than 20 Business Days after the Offer becomes or is declared 
unconditional in all respects provided that Chime has, by virtue of its 
shareholdings and acceptances of the Offer, acquired or agreed to acquire issued 
share capital carrying at least 75 per cent. of the voting rights of 
Essentially. 
It is also intended that, following the Offer becoming or being declared 
unconditional and cancellation of the admission of the Essentially Shares to 
AIM, Essentially will be re-registered as a private company under the relevant 
provisions of the Companies (Jersey) Law 1991 (as amended). 
18.      General and Documentation 
Chime reserves the right to elect to implement the acquisition of Essentially, 
with the consent of the Panel, by way of scheme of arrangement under Article 125 
of the Companies (Jersey) Law 1991 (as amended). In such event, such scheme will 
be implemented on the same terms (subject to appropriate amendment) as the 
Offer. References to the Offer and the Offer Document in this announcement shall 
include, where applicable, any such scheme of arrangement. 
The Offer will be subject to the conditions and further terms set out herein and 
in Appendix 1 and to the full terms and conditions which will be set out in the 
Offer Document (which will include a letter of recommendation from the Chairman 
of Essentially on behalf of the Essentially Board) and, in respect of 
Essentially Shares held in certificated form, the Form of Acceptance.In deciding 
whether or not to accept the Offer in respect of their Essentially Shares, 
Essentially Shareholders should rely on the information contained in, and the 
procedures described in, the Offer Document and, in respect of Essentially 
Shares held in certificated form, the Form of Acceptance. 
Chime also intends to publish a prospectus in connection with the Offer. The New 
Chime Shares are not being offered to the public by means of this announcement 
and this announcement does not constitute a prospectus.The Offer Document will 
be posted to Essentially Shareholders and the Prospectus will be published as 
soon as reasonably practicable and in any event within 28 days of the date of 
this announcement.  Essentially Shareholders are advised to read carefully the 
formal documentation in relation to the Offer once it has been dispatched. 
The Offer will be governed by English law and will be subject to the 
jurisdiction of the English courts. The Offer will be subject to the applicable 
requirements of the City Code, the Panel, the London Stock Exchange and the 
UKLA. 
Further Information 
Appendix I sets out the conditions and certain further terms of the Offer. 
Appendix II contains information on bases and sources used in this announcement. 
Appendix III provides information in relation to certain irrevocable 
undertakings and letters of intent and Appendix IV contains definitions of 
certain terms used in this announcement.  Please read the Offer Document in its 
entirety before making a decision with respect to the Offer. 
Enquiries: 
+------------------------------------+------------------------------------+ 
| Chime Communications plc           |                                    | 
+------------------------------------+------------------------------------+ 
| Lord Bell                          | Tel: +44 (0)20 7861 8515           | 
+------------------------------------+------------------------------------+ 
| Christopher Satterthwaite          |                                    | 
+------------------------------------+------------------------------------+ 
| Bell Pottinger Corporate &         |                                    | 
| Financial                          |                                    | 
| (PR adviser to Chime)              |                                    | 
|                                    |                                    | 
+------------------------------------+------------------------------------+ 
| Charles Cook                       | Tel: +44 (0)20 7861 3232           | 
+------------------------------------+------------------------------------+ 
| Victoria Geoghegan                 |                                    | 
+------------------------------------+------------------------------------+ 
| Emma Kent                          |                                    | 
+------------------------------------+------------------------------------+ 
| EPL Advisory LLP                   |                                    | 
| (Financial adviser to Chime)       |                                    | 
+------------------------------------+------------------------------------+ 
| David Anderson                     | Tel: +44 (0)77 4877 6433           | 
+------------------------------------+------------------------------------+ 
| Numis Securities Limited           |                                    | 
| (Corporate broker and sponsor to   |                                    | 
| Chime)                             |                                    | 
+------------------------------------+------------------------------------+ 
| Nick Westlake                      | Tel: +44 (0)20 7260 1000           | 
+------------------------------------+------------------------------------+ 
| Christopher Wilkinson              |                                    | 
+------------------------------------+------------------------------------+ 
| Essentially Group Limited          |                                    | 
+------------------------------------+------------------------------------+ 
| Bart Campbell                      | Tel: +44 (0)20 7820 7000           | 
+------------------------------------+------------------------------------+ 
| Dwight Mighty                      |                                    | 
+------------------------------------+------------------------------------+ 
| Cenkos Securities plc              |                                    | 
| (Financial adviser to Essentially) |                                    | 
+------------------------------------+------------------------------------+ 
| Ivonne Cantu                       | Tel: +44 (0) 20 7397 8900          | 
+------------------------------------+------------------------------------+ 
| Beth McKiernan                     |                                    | 
+------------------------------------+------------------------------------+ 
This announcement is not intended to, and does not constitute, or form any part 
of an offer to sell or an invitation to purchase, otherwise acquire, subscribe 
for, sell or otherwise dispose of, any securities or the solicitation of an 
offer to purchase or subscribe for any securities pursuant to the Offer or 
otherwise. The Offer will be made through the Offer Document and, in respect of 
Essentially Shares held in certificated form, the Form of Acceptance, which will 
together contain the full terms and conditions of the Offer, including details 
of how to accept the Offer. Any acceptance or other response to the Offer should 
be made only on the basis of the information contained in the Offer Document 
and, in respect of Essentially Shares held in certificated form, the Form of 
Acceptance.  Chime also intends to publish a prospectus in connection with the 
Offer. The New Chime Shares are not being offered to the public by means of this 
announcement and this announcement does not constitute a prospectus. 
Essentially Shareholders are advised to read carefully the formal documentation 
in relation to the Offer once it has been dispatched. 
EPL Advisory, which is authorised and regulated in the United Kingdom by the 
Financial Services Authority, is acting exclusively for Chime and no one else in 
connection with the Offer and will not be responsible to anyone other than Chime 
for providing the protections afforded to its clients or for providing advice in 
relation to the Offer or in relation to the matters described in this 
announcement or any transaction or arrangement referred to herein. 
Numis, which is authorised and regulated in the United Kingdom by the Financial 
Services Authority, is acting exclusively for Chime and no one else in 
connection with the Offer and will not be responsible to anyone other than Chime 
for providing the protections afforded to its clients or for providing advice in 
relation to the Offer or in relation to the matters described in this 
announcement or any transaction or arrangement referred to herein. 
Cenkos which is authorised and regulated in the United Kingdom by the Financial 
Services Authority, is acting exclusively for Essentially and no one else in 
connection with the Offer and will not be responsible to anyone other than 
Essentially for providing the protections afforded to its clients for providing 
advice in relation to the Offer or in relation to the contents of this 
announcement or any transaction or any other matters referred to herein. 
Overseas Jurisdictions 
The release, publication or distribution of this announcement in jurisdictions 
other than the United Kingdom may be restricted by law and therefore any persons 
who are subject to the laws of any jurisdiction other than the United Kingdom 
should inform themselves about, and observe, any applicable requirements. This 
announcement has been prepared for the purposes of complying with English law 
and the City Code and the information disclosed may not be the same as that 
which would have been disclosed if this announcement had been prepared in 
accordance with the laws and regulations of any jurisdiction outside of the 
United Kingdom. 
The availability of the Offer to persons who are not resident in and citizens of 
the United Kingdom may be affected by the laws of the relevant jurisdiction in 
which they are located. 
The Offer will not be made, directly or indirectly, in or into any jurisdiction 
where to do so would constitute a breach of securities laws in that 
jurisdiction, and the Offer will not be capable of acceptance from or within any 
such jurisdiction. Accordingly, copies of this announcement are not being, and 
must not be, directly or indirectly, mailed or otherwise forwarded, distributed 
or sent in, into or from any jurisdiction where to do so would constitute a 
breach of securities laws in that jurisdiction, and persons receiving this 
announcement (including custodians, nominees and trustees) must not mail or 
otherwise distribute or send it in, into or from such jurisdictions as doing so 
may invalidate any purported acceptance of the Offer. 
This announcement is not an offer of securities for sale in the United States, 
Australia, Canada, Jersey or Japan or in any other jurisdiction in which such an 
offer is unlawful.  The New Chime Shares, which will be issued in connection 
with the Offer, have not been, and will not be, registered under the US 
Securities Act or under the securities law of any state, district or other 
jurisdiction of the United States, or Australia, Canada, Jersey or Japan, and no 
regulatory clearance in respect of the New Chime Shares has been, or will be, 
applied for in any jurisdiction other than the UK. The New Chime Shares may not 
be offered, sold, or delivered, directly or indirectly, in, into or from the 
United States except pursuant to an applicable exemption from, or in 
a transaction not subject to, the registration requirements of the US Securities 
Act or such other securities laws. The New Chime Shares may also not be offered, 
sold or delivered, directly or indirectly, in, into or from Australia, Canada, 
Jersey or Japan or to, or for the account or benefit of, any resident of 
Australia, Canada, Jersey or Japan except pursuant to an applicable exemption 
from, or in a transaction not subject to, applicable securities laws of those 
jurisdictions. In the United States, Australia, Canada, Jersey, Japan and any 
other overseas jurisdiction in which the offer or issuance of New Chime Shares 
would constitute a breach of applicable securities laws, absent an applicable 
exemption therefrom, Essentially Shareholders who otherwise validly accept the 
Offer will receive, in lieu of the New Chime Shares to which they would 
otherwise be entitled under the terms of the Offer, the net cash proceeds of the 
sale of such shares, as more fully set out in the Offer Document. 
Cautionary Note Regarding Forward Looking Statements 
This announcement contains forward looking statements that are based on current 
expectations or beliefs, as well as assumptions about future events. These 
statements, which speak only as at the date of this document, are based on the 
current expectations of the management of Chime and are naturally subject to 
uncertainty and changes in circumstances. Undue reliance should not be placed on 
any such statements because, by their very nature, they are subject to known and 
unknown risks and uncertainties and can be affected by other factors that could 
cause actual results, and Chime's plans and objectives, to differ materially 
from those expressed or implied in the forward looking statements. 
There are several factors which could cause actual results to differ materially 
from those expressed or implied in forward looking statements.  Among the 
factors that could cause actual results to differ materially from those 
described in the forward looking statements are Chime's ability to combine 
successfully the businesses of Essentially and Chime and to realise expected 
synergies from that combination, changes in the global, political, economic, 
business, competitive, market and regulatory forces, future exchange and 
interest rates, changes in tax rates and future business combinations or 
dispositions and lower than expected revenues. 
Neither Chime nor Essentially undertakes any obligation (except as required by 
the Listing Rules and the rules of the London Stock Exchange) to revise or 
update any forward looking statement contained in this announcement, regardless 
of whether that statement is affected as a result of new information, future 
events or otherwise. 
Nothing in this announcement is intended to be a profit forecast and statements 
in this announcement should not be interpreted to mean that the earnings per 
Chime Share for the current or future financial periods will necessarily be 
greater than those for the relevant preceding financial period. 
Dealing Disclosure Requirements 
Under the provisions of Rule 8.3 of the City Code, if any person is, or becomes, 
"interested" (directly or indirectly) in one per cent. or more of any class of 
"relevant securities" of Chime or Essentially, all "dealings" in any "relevant 
securities" of that company (including by means of an option in respect of, or a 
derivative referenced to, any such "relevant securities") must be publicly 
disclosed by no later than 3.30 p.m. on the London business day following the 
date of the relevant transaction. This requirement will continue until the date 
on which the Offer becomes, or is declared, unconditional as to acceptances, 
lapses or is otherwise withdrawn or on which the "offer period" otherwise ends. 
If two or more persons act together pursuant to an agreement or understanding, 
whether formal or informal, to acquire an "interest" in "relevant securities" of 
Chime or Essentially, they will be deemed to be a single person for the purpose 
of Rule 8.3. 
Under the provisions of Rule 8.1 of the City Code, all "dealings" in "relevant 
securities" of Chime or Essentially by Chime or Essentially, or by any of their 
respective "associates", must be disclosed by no later than 12.00 noon on the 
London business day following the date of the relevant transaction. 
A disclosure table, giving details of the companies in whose "relevant 
securities" "dealings" should be disclosed, and the number of such securities in 
issue, can be found on the Panel's website at www.thetakeoverpanel.org.uk. 
"Interests in securities" arise, in summary, when a person has long economic 
exposure, whether conditional or absolute, to changes in the price of 
securities. In particular, a person will be treated as having an "interest" by 
virtue of the ownership or control of securities, or by virtue of any option in 
respect of, or derivative referenced to, securities. 
Terms in quotation marks are defined in the City Code, which can also be found 
on the Panel's website. If you are in any doubt as to whether or not you are 
required to disclose a "dealing" under Rule 8, you should consult the Panel. 
Publication on the Chime and Essentially websites 
A copy of this announcement is and will be available for inspection free of 
charge, subject to certain restrictions relating to persons resident in 
restricted jurisdictions, on Chime's website at www.chime.plc.uk and 
Essentially's website at www.essentiallygroup.com. 
 
 
  APPENDIX I 
CONDITIONS AND CERTAIN FURTHER TERMS OF THE OFFER 
Part A:    Conditions of the Offer 
The Offer will be subject to the following conditions (as amended if 
appropriate): 
(a)    valid acceptances being received (and not, where permitted, withdrawn) by 
not later than 3.00 p.m. on the first closing date of the Offer (or such later 
time(s) and/or date(s) as Chime may, with the consent of the Panel or in 
accordance with the City Code, decide) in respect of not less than 90 per cent. 
(or such lower percentage as Chime may decide) (1) in nominal value of the 
Essentially Shares to which the Offer relates and (2) of the voting rights 
attached to those shares, provided that this condition shall not be satisfied 
unless Chime or other members of the Wider Chime Group shall have acquired or 
agreed to acquire, whether pursuant to the Offer or otherwise, shares in 
Essentially carrying in aggregate more than 50 per cent. of the voting rights 
then normally exercisable at general meetings of Essentially. For the purposes 
of this condition: 
(i)    shares which have been unconditionally allotted but not issued before the 
Offer becomes or is declared unconditional as to acceptances, whether pursuant 
to the exercise of any outstanding subscription or conversion rights or 
otherwise, shall be deemed to carry the voting rights they will carry on being 
entered into the register of members of Essentially; and 
(ii)    the expression "Essentially Shares to which the Offer relates" shall be 
construed with regard to the provisions of Articles 116, 117(8) and 123(1) and 
(2) of the Companies (Jersey) Law 1991 (as amended); 
(b)the admission to the Official List of the New Chime Shares to be issued in 
connection with the Offer becoming effective in accordance with the Listing 
Rules and the admission of such shares to trading becoming effective in 
accordance with the Admission and Disclosure Standards of the London Stock 
Exchange or if Chime and Essentially so determine (and subject to the consent of 
the Panel) the UKLA agreeing to admit such shares to the Official List and the 
London Stock Exchange agreeing to admit such shares to trading subject only to 
(i) the allotment of such shares and/or (ii) the Offer becoming or being 
declared unconditional in all respects; 
(c)    there being no provision of any agreement, arrangement, licence, permit 
or other instrument to which any member of the Wider Essentially Group is a 
party or by or to which any such member or any of its assets may be bound, 
entitled or subject, which in consequence of the Offer or the proposed 
acquisition of any shares or other securities in Essentially or because of a 
change in the control or management of Essentially or otherwise, could or might 
result, to an extent which is material in the context of the Wider Essentially 
Group, in: 
(i)any moneys borrowed by or any other indebtedness (actual or contingent) of, 
or grant available to any such member, being or becoming repayable or capable of 
being declared repayable immediately or earlier than their or its stated 
maturity date or repayment date or the ability of any such member to borrow 
moneys or incur any indebtedness being withdrawn or inhibited or being capable 
of becoming or being withdrawn or inhibited; 
(ii)any such agreement, arrangement, licence, permit or instrument or the 
rights, liabilities, obligations or interests of any such member thereunder 
being terminated or modified or affected or any obligation or liability arising 
or any action being taken or arising thereunder; 
(iii)any assets or interests of any such member being or falling to be disposed 
of or charged or any right arising under which any such asset or interest could 
be required to be disposed of or charged; 
(iv)the creation or enforcement of any mortgage, charge or other security 
interest over the whole or any part of the business, property or assets of any 
such member; 
(v)the rights, liabilities, obligations or interests of any such member in, or 
the business of any such member with, any person, firm or body (or any 
arrangement or arrangements relating to any such interest or business) being 
terminated, adversely modified or affected; 
(vi)    the value of any such member or its financial or trading position or 
prospects being prejudiced or adversely affected; 
(vii)    any such member ceasing to be able to carry on business under any name 
under which it presently does so; or 
(viii)    the creation of any liability, actual or contingent, by any such 
member, 
and no event having occurred which, under any provision of any agreement, 
arrangement, licence, permit or other instrument to which any member of the 
Wider Essentially Group is a party or by or to which any such member or any of 
its assets may be bound, entitled or subject, could result in any of the events 
or circumstances as are referred to in sub-paragraphs (i) to (viii) of this 
condition; 
(d)    no government or governmental, quasi-governmental, supranational, 
statutory, regulatory, environmental or investigative body, court, trade agency, 
association, institution or any other body or person whatsoever in any 
jurisdiction (each a "Third Party") having decided to take, institute, implement 
or threaten any action, proceeding, suit, investigation, enquiry or reference, 
or enacted, made or proposed any statute, regulation, decision or order, or 
having taken any other steps which would or might reasonably be expected to: 
(i)    require, prevent or delay the divestiture, or materially alter the terms 
envisaged for any proposed divestiture by any member of the Wider Chime Group or 
any member of the Wider Essentially Group of all or any portion of their 
respective businesses, assets or property or impose any limitation on the 
ability of any of them to conduct their respective businesses (or any of them) 
or to own any of their respective assets or properties or any part thereof 
which, in any case, is material in the context of the Wider Chime Group or the 
Wider Essentially Group in either case taken as a whole; 
(ii)    require, prevent or delay the divestiture by any member of the Wider 
Chime Group of any shares or other securities in Essentially; 
(iii)    impose any limitation on, or result in a delay in, the ability of any 
member of the Wider Chime Group directly or indirectly to acquire or to hold or 
to exercise effectively any rights of ownership in respect of shares or loans or 
securities convertible into shares or any other securities (or the equivalent) 
in any member of the Wider Essentially Group or the Wider Chime Group or to 
exercise management control over any such member; 
(iv)    otherwise adversely affect the business, assets, profits or prospects of 
any member of the Wider Chime Group or of any member of the Wider 
Essentially Group in a manner which is adverse to and material in the context of 
the Chime Group or the Essentially Group in either case taken as a whole; 
(v)    make the Offer or its implementation or the acquisition or proposed 
acquisition by Chime or any member of the Wider Chime Group of any shares or 
other securities in, or control of Essentially void, illegal, and/or 
unenforceable under the laws of any jurisdiction, or otherwise, directly or 
indirectly, restrain, restrict, prohibit, delay or otherwise materially 
interfere with the same, or impose additional conditions or obligations with 
respect thereto, or otherwise challenge or interfere therewith; 
(vi)    require any member of the Wider Chime Group or the Wider 
Essentially Group to offer to acquire any shares or other securities (or the 
equivalent) or interest in any member of the Wider Essentially Group or the 
Wider Chime Group owned by any third party; 
(vii)    impose any limitation on the ability of any member of the Wider 
Essentially Group to co-ordinate its business, or any part of it, with the 
businesses of any other members which is adverse to and material in the context 
of the group concerned taken as a whole; or 
(viii)    result in any member of the Wider Essentially Group ceasing to be able 
to carry on business under any name under which it presently does so, 
and all applicable waiting and other time periods during which any such Third 
Party could institute, implement or threaten any action, proceeding, suit, 
investigation, enquiry or reference or any other step under the laws of any 
jurisdiction in respect of the Offer or the acquisition or proposed acquisition 
of any Essentially Shares having expired, lapsed or been terminated; 
(e)    all necessary filings or applications having been made in connection with 
the Offer and all statutory or regulatory obligations in any jurisdiction having 
been complied with in connection with the Offer or the acquisition by any member 
of the Wider Chime Group of any shares or other securities in, or control of, 
Essentially and all authorisations, orders, recognitions, grants, consents, 
licences, confirmations, clearances, permissions and approvals reasonably deemed 
necessary or appropriate by Chime or any member of the Wider Chime Group for or 
in respect of the Offer considered necessary or appropriate by Chime or any 
member of the Wider Chime Group for or in respect of the Offer including without 
limitation, its implementation and financing, or the proposed acquisition of any 
shares or other securities in, or control of, Essentially by any member of the 
Wider Chime Group having been obtained in terms and in a form 
reasonably satisfactory to Chime from all appropriate Third Parties or persons 
with whom any member of the Wider Essentially Group has entered into contractual 
arrangements and all such authorisations, orders, recognitions, grants, 
consents, licences, confirmations, clearances, permissions and approvals 
together with all material authorisations orders, recognitions, grants, 
licences, confirmations, clearances, permissions and approvals necessary or 
appropriate to carry on the business of any member of the Wider Essentially 
Group which is material in the context of the Chime Group or the Essentially 
Group as a whole remaining in full force and effect and all filings necessary 
for such purpose having been made and there being no notice or intimation of any 
intention to revoke or not to renew any of the same at the time at which the 
Offer becomes otherwise unconditional and all necessary statutory or regulatory 
obligations in any jurisdiction having been complied with; 
(f)    except as publicly announced by Essentially in accordance with the 
Listing Rules, Disclosure Rules or Transparency Rules prior to 21 September 
2009, no member of the Wider Essentially Group having, since 31 December 2008: 
(i)    save as between Essentially and wholly-owned subsidiaries of Essentially 
or for Essentially Shares issued pursuant to the exercise of options granted 
under the Essentially Share Scheme, issued, authorised or proposed the issue of 
additional shares of any class; 
(ii)    save as between Essentially and wholly-owned subsidiaries of Essentially 
or for the grant of options under the Essentially Share Option Scheme, issued or 
agreed to issue, authorised or proposed the issue of securities convertible into 
shares of any class or rights, warrants or options to subscribe for, or acquire, 
any such shares or convertible securities; 
(iii)    other than to another member of the Essentially Group, recommended, 
declared, paid or made or proposed to recommend, declare, pay or make any bonus, 
dividend or other distribution whether payable in cash or otherwise, save for 
the Essentially Interim Dividend; 
(iv)    save for intra-Essentially Group transactions, merged or demerged with 
any body corporate or acquired or disposed of or transferred, mortgaged or 
charged or created any security interest over any assets or any right, title or 
interest in any asset (including shares and trade investments) or authorised or 
proposed or announced any intention to propose any merger, demerger, acquisition 
or disposal, transfer, mortgage, charge or security interest, in each case, 
other than in the ordinary course of business; 
(v)    save for intra-Essentially Group transactions, made or authorised or 
proposed or announced an intention to propose any change in its loan capital; 
(vi)    issued, authorised or proposed the issue of any debentures or (save for 
intra-Essentially Group transactions), save in the ordinary course of business, 
incurred or increased any indebtedness or become subject to any contingent 
liability; 
(vii)    purchased, redeemed or repaid or announced any proposal to purchase, 
redeem or repay any of its own shares or other securities or reduced or, save in 
respect to the matters mentioned in sub-paragraph (i) above, made any other 
change to any part of its share capital; 
(viii)    implemented, or authorised, proposed or announced its intention to 
implement, any reconstruction, amalgamation, scheme, commitment or other 
transaction or arrangement otherwise than in the ordinary course of business or 
entered into or changed the terms of any contract with any director or senior 
executive; 
(ix)    entered into or varied or authorised, proposed or announced its 
intention to enter into or vary any contract, transaction or commitment (whether 
in respect of capital expenditure or otherwise) which is of a long term, onerous 
or unusual nature or magnitude or which is or could be materially restrictive on 
the businesses of any member of the Wider Essentially Group or the Wider 
Chime Group or which involves or could involve an obligation of such a nature or 
magnitude or which is other than in the ordinary course of business and which is 
material in the context of the Wider Essentially Group taken as a whole; 
(x)    (other than in respect of a member which is dormant and was solvent at 
the relevant time) taken any corporate action or had any legal proceedings 
started or threatened against it for its winding-up, dissolution or 
reorganisation or for the appointment of a receiver, administrative receiver, 
administrator, trustee or similar officer of all or any of its assets or 
revenues or any analogous proceedings in any jurisdiction or had any such person 
appointed; 
(xi)    entered into any contract, transaction or arrangement which would be 
restrictive on the business of any member of the Wider Essentially Group or the 
Wider Chime Group other than to a nature and extent which is normal in the 
context of the business concerned; 
(xii)    waived or compromised any claim otherwise than in the ordinary course 
of business; 
(xiii)    entered into any contract, commitment, arrangement or agreement 
otherwise than in the ordinary course of business or passed any resolution or 
made any Offer (which remains open for acceptance) with respect to or announced 
any intention to, or to propose to, effect any of the transactions, matters or 
events referred to in this condition; 
(xiv)    having made or agreed or consented to any change to: 
(1)    the terms of the trust deeds constituting the pension scheme(s) 
established by any member of the Wider Essentially Group for its directors, 
employees or their dependents; 
(2)    the contributions payable to any such scheme(s) or to the benefits which 
accrue or to the pensions which are payable thereunder; 
(3)    the basis on which qualification for, or accrual or entitlement to, such 
benefits or pensions are calculated or determined; or 
(4)    the basis upon which the liabilities (including pensions) of such pension 
schemes are funded, valued or made; or 
(xv)    proposed, agreed to provide or modified the terms of any share option 
scheme, incentive scheme or other benefit relating to the employment or 
termination of employment of any person employed by the Wider Essentially Group, 
and, for the purposes of paragraphs (iii), (iv), (v) and (vi) of this condition, 
the term "Essentially Group" shall mean Essentially and its wholly-owned 
subsidiaries; 
(g)    except as disclosed in the accounts for the year ended on 31 December 
2008 or where not material in the context of the Wider Essentially Group taken 
as a whole: 
(i)no adverse change or deterioration having occurred in the business, assets, 
financial or trading position or profits or prospects of any member of the Wider 
Essentially Group; 
(ii)    no litigation, arbitration proceedings, prosecution or other legal 
proceedings to which any member of the Wider Essentially Group is or may become 
a party (whether as a plaintiff, defendant or otherwise) and no investigation by 
any Third Party against or in respect of any member of the Wider Essentially 
Group having been instituted announced or threatened by or against or remaining 
outstanding in respect of any member of the Wider Essentially Group which in any 
such case might be expected to adversely affect any member of the Wider 
Essentially Group; 
(iii)    no contingent or other liability having arisen or become apparent to 
Chime which would be likely to adversely affect any member of the Wider 
Essentially Group; and 
(iv)    no steps having been taken which are likely to result in the withdrawal, 
cancellation, termination or modification of any licence held by any member of 
the Wider Essentially Group which is necessary for the proper carrying on of its 
business; 
(h)Chime not having discovered: 
(i)    that any financial, business or other information concerning the Wider 
Essentially Group as contained in the information publicly disclosed at any time 
by or on behalf of any member of the Wider Essentially Group is materially 
misleading, contains a misrepresentation of fact or omits to state a fact 
necessary to make that information not misleading; 
(ii)    that any member of the Wider Essentially Group, partnership, company or 
other entity in which any member of the Wider Essentially Group has a 
significant economic interest and which is not a subsidiary undertaking of 
Essentially is subject to any liability (contingent or otherwise) which is not 
disclosed in the annual report and accounts of Essentially for the year ended 31 
December 2008; or 
(iii)    any information which affects the import of any information disclosed 
at any time by or on behalf of any member of the Wider Essentially Group and 
which is material in the context of the Wider Essentially Group taken as a 
whole; 
(i)Chime not having discovered that: 
(i)    any past or present member of the Wider Essentially Group has failed to 
comply with any and/or all applicable legislation or regulations of any 
jurisdiction with regard to the disposal, spillage, release, discharge, leak or 
emission of any waste or hazardous substance or any substance likely to impair 
the environment or harm human health or animal health or otherwise relating to 
environmental matters, or that there has otherwise been any such disposal, 
spillage, release, discharge, leak or emission (whether or not the same 
constituted a non-compliance by any person with any such legislation or 
regulations, and wherever the same may have taken place) any of which disposal, 
spillage, release, discharge, leak or emission would be likely to give rise to 
any liability (actual or contingent) on the part of any member of the Wider 
Essentially Group and which is material in the context of the Wider Essentially 
Group taken as a whole; or 
(ii)    there is, or is likely to be, for that or any other reason whatsoever, 
any liability (actual or contingent) of any past or present member of the Wider 
Essentially Group to make good, repair, reinstate or clean up any property or 
any controlled waters now or previously owned, occupied, operated or made use of 
or controlled by any such past or present member of the Wider Essentially Group, 
under any environmental legislation, regulation, notice, circular or order of 
any government, governmental, quasi-governmental, state or local government, 
supranational, statutory or other regulatory body, agency, court, association or 
any other person or body in any jurisdiction and which is material in the 
context of the Wider Essentially Group taken as a whole; and 
(j)    after the Offer shall have become or has been declared unconditional as 
to acceptances, Essentially Shareholders who have accepted the Offer and become 
entitled to withdraw their acceptances pursuant to Section 87Q of the Financial 
Services and Markets Act 2000 not withdrawing their acceptances in respect of 
such number of Essentially Shares so that the Essentially Shares acquired or 
agreed to be acquired by Chime or any of its wholly-owned subsidiaries, either 
pursuant to the Offer or otherwise, will result in Chime and any of its 
subsidiaries holding Essentially Shares which together carry less than 90 per 
cent. (or such lower percentage as Chime may decide) of the voting rights then 
normally exercisable at general meeting of Essentially. 
For the purposes of these conditions the "Wider Essentially Group" means 
Essentially and its subsidiary undertakings, associated undertakings and any 
other undertaking in which Essentially and/or such undertakings (aggregating 
their interests) have a significant interest and the "Wider Chime Group" means 
Chime and its subsidiary undertakings, associated undertakings and any other 
undertaking in which Chime and/or such undertakings (aggregating their 
interests) have a significant interest and for these purposes "subsidiary 
undertaking" and "undertaking" have the meanings given by the Companies Act 
2006, "associated undertaking" has the meaning given by paragraph 19 of Schedule 
6 to the Large and Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 other than paragraph 19(1)(b) of Schedule 6 to those 
Regulations which shall be excluded for this purpose, and "significant interest" 
means a direct or indirect interest in ten per cent. or more of the equity share 
capital (as defined in the Companies Act 2006). 
Chime reserves the right to waive, in whole or in part, all or any of conditions 
(a) to (j) above, except for conditions (a) and (b). 
The Offer will lapse unless all the above conditions are fulfilled or (if 
capable of waiver) waived or, where appropriate, determined by Chime to have 
been or remain satisfied by midnight (London time) on the day which is 21 days 
after the later of the first closing date of the Offer and the date on which 
condition (a) is fulfilled (or in each such case such later date as Chime may, 
with the consent of the Panel, decide).  Chime shall be under no obligation to 
waive or treat as satisfied any of conditions (c) to (j) (inclusive) by a date 
earlier than the latest date specified above for the satisfaction thereof, 
notwithstanding that the other conditions of the offer may at such earlier date 
have been waived or fulfilled and that there are at such earlier date no 
circumstances indicating that any of such conditions may not be capable of 
fulfilment.If Chime is required by the Panel to make an offer for Essentially 
Shares under the provisions of Rule 9 of the City Code, Chime may make such 
alterations to any of the above conditions as are necessary to comply with the 
provisions of that Rule. 
The Offer will lapse if it is referred to the Competition Commission before 3.00 
p.m. on the first closing date of the Offer or the date on which the Offer 
becomes or is declared unconditional as to acceptances, whichever is the later. 
If the Offer does so lapse, not only will the Offer cease to be capable of 
further acceptance but also Essentially Shareholders and Chime will cease to be 
bound by prior acceptances. 
Chime reserves the right to elect (with the consent of the Panel) to implement 
the Offer by way of a scheme of arrangement as it may determine in its absolute 
discretion. In such event, such offer will be implemented on the same terms, so 
far as applicable, as those which would apply to the Offer, subject to 
appropriate amendments. 
The availability of the Offer to persons not resident in the United Kingdom may 
be affected by the laws of the relevant jurisdictions. Persons who are not 
resident in the United Kingdom should inform themselves about and observe any 
applicable requirements. 
This Offer will be governed by English law and be subject to the jurisdiction of 
the English courts, to the conditions set out below and in the formal Offer 
Document and, in respect of Essentially Shares held in certificated form, the 
Form of Acceptance. The Offer will comply with the applicable rules and 
regulations of the Financial Services Authority and the London Stock Exchange 
and the City Code. 
Part B:    Certain further terms of the Offer 
No fractions of New Chime Shares will be issued to holders of Essentially 
Shares. Any fractional entitlements to New Chime Shares will be rounded up or 
down to the nearest whole number (with fractional entitlements to 0.5 or more of 
a New Chime Share being rounded up). 
The Offer will not be made, directly or indirectly, in or into, or by use of the 
mails of, or by any means or instrumentality (including, without limitation, 
facsimile transmission, telex, telephone, internet or e-mail) of interstate or 
foreign commerce of, or of any facility of a national securities exchange of, 
the United States, Canada, Jersey, Japan or Australia or any other jurisdiction 
where to do so would constitute a violation of the laws of that jurisdiction and 
the Offer will not be capable of acceptance by any such use, means, 
instrumentality or facility or from within any such jurisdiction.Chime reserves 
the right to deem a shareholder resident in such jurisdictions to have elected 
for a particular form of consideration, or to have made no election at all, or 
to offer such shareholder cash only by way of consideration, in each case in 
connection with the Offer or any compulsory acquisition procedures.  Chime 
further reserves the right to meet the cash consideration due to such 
shareholders either from its own reserves or by arranging, as it thinks fit, the 
sale or allotment of the shares to which such shareholders would otherwise be 
entitled and then remitting the cash proceeds of such sale or allotment, net of 
expenses, to such shareholders instead. 
The New Chime Shares to be issued pursuant to the Offer have not been and will 
not be registered under the US Securities Act nor under any of the relevant 
securities laws of Canada, Jersey, Japan or Australia. Accordingly, the New 
Chime Shares may not be offered, sold or delivered, directly or indirectly, in 
the United States, Canada, Jersey, Japan or Australia nor to any United States 
person, except pursuant to exemptions from applicable requirements of any such 
jurisdiction. 
The New Chime Shares will be issued credited as fully paid and will rank pari 
passu in all respects with the existing Chime Shares. Applications will be made 
to the UKLA for the New Chime Shares to be admitted to the Official List and to 
the London Stock Exchange for the New Chime Shares to be admitted to trading. 
Essentially Shares which will be acquired under the Offer will be acquired fully 
paid and free from all liens, equities, charges, encumbrances, options, rights 
of pre-emption and any other third party rights and interests of any nature and 
together with all rights now or hereafter attaching or accruing to them, 
including voting rights and the right to receive and retain in full all 
dividends and other distributions (if any) declared, made or paid on or after 
the date of this announcement other than the Essentially Interim Dividend. 
  APPENDIX II 
SOURCES OF INFORMATION AND BASES OF CALCULATION 
In this announcement: 
1.    Unless otherwise stated: 
  *  financial information relating to the Chime Group has been extracted or derived 
  (without any adjustment) from the audited annual report and accounts for 
  Chime for the year ended 31 December 2008 and Chime's announcement dated 25 
  August 2009 of its interim results for the six months ended 30 June 2009 (which 
  are unaudited); and 
  *  financial information relating to the Essentially Group has been extracted or 
  derived (without any adjustment) from the audited annual report and accounts for 
  Essentially for the year ended 31 December 2008 and Essentially's announcement 
  dated 22 September 2009 of its interim results for the six months ended 30 June 
  2009 (which are unaudited). 
 
2.    The value of the Offer is calculated: 
  *  by reference of the price of 177.75 pence per Chime Share, being the Closing 
  Price on 21 September 2009, the last Business Day prior to this announcement; 
  and 
  *  on the basis of the fully diluted number of Essentially Shares in issue referred 
  to in paragraph 3 below. 
 
3.As at the close of business on 21 September 2009, being the last Business Day 
prior to the date of this announcement, Essentially had in issue 
225,675,535 Essentially Shares and Chime had in issue 57,061,900  Chime Shares. 
The International Securities Identification Number for Essentially Shares is 
GB0032118878 and for Chime Shares is GB00B2QY9355. 
4.    Unless otherwise stated, all prices and Closing Prices for Essentially 
Shares and Chime Shares are closing middle market quotations derived from the 
London Stock Exchange. 
5.    The premium calculations to the price per Essentially Share have been 
calculated by reference to: 
  *  a price of 4 pence per Essentially Share, being the Closing Price on 
  21 August 2009, the last Business Day prior to Essentially announcing that it 
  was in discussions regarding a potential offer; and 
  *  a price of 7.5 pence per Essentially Share, being the Closing Price on 21 
  September 2009, the last Business Day prior to this announcement. 
 
  APPENDIX III 
SCHEDULE OF IRREVOCABLE UNDERTAKINGS AND LETTERS OF INTENT 
Details of the irrevocable undertakings provided to Chime to accept the Offer 
are as follows: 
+-----------------------+----------------------+-------------+----------------+ 
| Party                 | Beneficial Owner     | Number of   | Percentage of  | 
|                       | (if different to the | Essentially | Essentially    | 
|                       | party to the         | Shares      | issued share   | 
|                       | irrevocable          |             | capital        | 
|                       | undertaking)         |             |                | 
+-----------------------+----------------------+-------------+----------------+ 
| Kalihi Trust          | Warren Alcock        |   3,932,324 |           1.75 | 
+-----------------------+----------------------+-------------+----------------+ 
| Tim Berg              |                      |   1,485,583 |           0.66 | 
+-----------------------+----------------------+-------------+----------------+ 
| Richard Battersby     |                      |     787,653 |           0.35 | 
+-----------------------+----------------------+-------------+----------------+ 
| James Butterfield     |                      |     250,000 |           0.11 | 
+-----------------------+----------------------+-------------+----------------+ 
| Cenkos Channel        | John Byfield         |     290,909 |           0.13 | 
| Islands Nominees      |                      |             |                | 
| Company Limited       |                      |             |                | 
+-----------------------+----------------------+-------------+----------------+ 
| Pershing Nominees     | John Byfield1        |  31,450,063 |          13.94 | 
| PSL981                |                      |             |                | 
+-----------------------+----------------------+-------------+----------------+ 
| Bart Campbell         |                      |   8,082,894 |           3.58 | 
+-----------------------+----------------------+-------------+----------------+ 
| Ian Childs            |                      |   4,676,910 |           2.07 | 
+-----------------------+----------------------+-------------+----------------+ 
| Vasco Gomes           |                      |   6,052,470 |           2.68 | 
+-----------------------+----------------------+-------------+----------------+ 
| Chris Jones           |                      |   6,602,694 |           2.93 | 
+-----------------------+----------------------+-------------+----------------+ 
| David Ligertwood      |                      |   7,987,181 |           3.54 | 
+-----------------------+----------------------+-------------+----------------+ 
| Mike Lilley           |                      |   4,676,910 |           2.07 | 
+-----------------------+----------------------+-------------+----------------+ 
| Dwight Mighty         |                      |     573,636 |           0.25 | 
+-----------------------+----------------------+-------------+----------------+ 
| Allan Reeves          |                      |   3,530,097 |           1.56 | 
+-----------------------+----------------------+-------------+----------------+ 
| Waimoana City Trust   | Lewis Thompson       |   3,934,970 |           1.74 | 
+-----------------------+----------------------+-------------+----------------+ 
| Kevin Vandrau         |                      |   2,820,927 |           1.25 | 
+-----------------------+----------------------+-------------+----------------+ 
| Matthew Vandrau       |                      |   2,820,928 |           1.25 | 
+-----------------------+----------------------+-------------+----------------+ 
| Total                 |                      |  89,956,148 |          39.86 | 
+-----------------------+----------------------+-------------+----------------+ 
1 John Byfield is a beneficiary of the discretionary trust which holds these 
shares. 
Details of the non-binding letters of intent provided to Chime to accept the 
Offer are as follows: 
+------------------------------------------+----------------+----------------+ 
| Party                                    | Number of      | Percentage of  | 
|                                          | Essentially    | Essentially    | 
|                                          | Shares         | issued share   | 
|                                          |                | capital        | 
+------------------------------------------+----------------+----------------+ 
| AXA Framlington, the judgemental equity  |      8,470,139 |           3.75 | 
| division of AXA Investment Managers UK   |                |                | 
| Limited                                  |                |                | 
+------------------------------------------+----------------+----------------+ 
| Bluehone Investors LLP                   |      4,492,892 |           1.76 | 
+------------------------------------------+----------------+----------------+ 
| Octopus Investments Limited              |      7,905,305 |           3.50 | 
+------------------------------------------+----------------+----------------+ 
| Rensburg AIM VCT plc2                    |      7,136,806 |           3.16 | 
+------------------------------------------+----------------+----------------+ 
| Total                                    |     28,005,142 |          12.41 | 
+------------------------------------------+----------------+----------------+ 
2 Rensburg AIM VCT plc has confirmed its intention to accept the Offer, provided 
a higher offer is not forthcoming during the Offer Period. 
  APPENDIX IV 
DEFINITIONS 
In this announcement, the following definitions apply unless the context 
requires otherwise: 
+--------------------------+-----------------------------------------------+ 
| "Acquisition"            | means the proposed acquisition by Chime of    | 
|                          | the entire issued and to be issued ordinary   | 
|                          | share capital of Essentially to be            | 
|                          | implemented by means of the Offer, or, if     | 
|                          | Chime so determines in its absolute           | 
|                          | discretion, by means of the Scheme;           | 
+--------------------------+-----------------------------------------------+ 
| "AIM"                    | means the AIM Market of the London Stock      | 
|                          | Exchange;                                     | 
+--------------------------+-----------------------------------------------+ 
| "Alternative Proposal"   | means an offer or possible offer or proposal  | 
|                          | put forward by any Third Party which is not   | 
|                          | acting in concert with Chime in respect of,   | 
|                          | or for all or a significant proportion (being | 
|                          | in excess of 25 per cent. when aggregated     | 
|                          | with shares already held by the Third Party   | 
|                          | and anyone acting in concert (as defined in   | 
|                          | the City Code) with it) of, the entire issued | 
|                          | and to be issued share capital of Essentially | 
|                          | or the sale or possible sale of the whole or  | 
|                          | any substantial part of the assets of the     | 
|                          | Essentially Group or a transaction which is   | 
|                          | otherwise inconsistent with the Offer         | 
|                          | becoming Effective, in each case howsoever it | 
|                          | is proposed that such offer, proposal or      | 
|                          | transaction be implemented (whether legally   | 
|                          | binding or not and whether or not             | 
|                          | pre-conditional);                             | 
+--------------------------+-----------------------------------------------+ 
| "Australia"              | means the Commonwealth of Australia, its      | 
|                          | territories and possessions and all areas     | 
|                          | subject to its jurisdiction and any political | 
|                          | sub-division thereof;                         | 
+--------------------------+-----------------------------------------------+ 
| "Business Day"           | means any day (other than a Saturday or       | 
|                          | Sunday) on which banks generally are open for | 
|                          | business in London (other than solely for     | 
|                          | settlement and trading in euro);              | 
+--------------------------+-----------------------------------------------+ 
| "Canada"                 | means Canada, its provinces and territories   | 
|                          | and all areas subject to its jurisdiction or  | 
|                          | any political sub-division thereof;           | 
+--------------------------+-----------------------------------------------+ 
| "Cenkos"                 | means Cenkos Securities plc;                  | 
+--------------------------+-----------------------------------------------+ 
| "certificated" or "in    | means recorded on the relevant register of    | 
| certificated form"       | the relevant company as being held in         | 
|                          | certificated form and title to which may be   | 
|                          | transferred by means of a stock transfer      | 
|                          | form;                                         | 
+--------------------------+-----------------------------------------------+ 
| "Chime"                  | means Chime Communications plc, a public      | 
|                          | limited company registered in Essentially and | 
|                          | Wales (no. 01983857);                         | 
+--------------------------+-----------------------------------------------+ 
| "Chime Board" or "Chime  | means the board of directors of Chime;        | 
| Board of Directors"      |                                               | 
+--------------------------+-----------------------------------------------+ 
| "Chime Directors" or     | means the directors of Chime, and "Chime      | 
| "Directors of Chime"     | Director" means any one of them;              | 
+--------------------------+-----------------------------------------------+ 
| "Chime Interim Dividend" | means the interim dividend of 1.60 pence per  | 
|                          |  Chime  Share announced by Chime on 25 August | 
|                          | 2009;                                         | 
+--------------------------+-----------------------------------------------+ 
| "Chime Group"            | means Chime and its subsidiary undertakings;  | 
+--------------------------+-----------------------------------------------+ 
| "Chime Shareholders"     | means the holders of Chime Shares;            | 
+--------------------------+-----------------------------------------------+ 
| "Chime Shares"           | means ordinary shares of 25 pence each in the | 
|                          | capital of Chime (including, if the context   | 
|                          | requires, the New Chime Shares);              | 
+--------------------------+-----------------------------------------------+ 
| "City Code"              | means the City Code on Takeovers and Mergers  | 
|                          | of the United Kingdom;                        | 
+--------------------------+-----------------------------------------------+ 
| "Closing Price"          | means the closing middle market price of a    | 
|                          | relevant share in pounds sterling as          | 
|                          | published in the Official List of the London  | 
|                          | Stock Exchange;                               | 
+--------------------------+-----------------------------------------------+ 
| "EEA State"              | means a Member State of the European Economic | 
|                          | Area, being the European Union, Iceland,      | 
|                          | Norway and Liechtenstein;                     | 
+--------------------------+-----------------------------------------------+ 
| "Effective"              | means in the context of the Acquisition, when | 
|                          | the Offer has been declared or has become     | 
|                          | unconditional in all respects in accordance   | 
|                          | with the requirements of the City Code;       | 
+--------------------------+-----------------------------------------------+ 
| "Effective Date"         | means the date on which the Acquisition       | 
|                          | becomes Effective;                            | 
+--------------------------+-----------------------------------------------+ 
| "Enlarged Group"         | means the Chime Group including the           | 
|                          | Essentially Group following the Effective     | 
|                          | Date;                                         | 
+--------------------------+-----------------------------------------------+ 
| "EPL Advisory"           | means EPL Advisory LLP;                       | 
+--------------------------+-----------------------------------------------+ 
| "Essentially"            | means Essentially Group Limited;              | 
+--------------------------+-----------------------------------------------+ 
| "Essentially Board"      | means the board of directors of Essentially;  | 
+--------------------------+-----------------------------------------------+ 
| "Essentially Directors"  | means the directors of Essentially, and       | 
| or "Directors of         | "Essentially  Director" means any one of      | 
| Essentially"             | them;                                         | 
+--------------------------+-----------------------------------------------+ 
| "Essentially Group"      | means Essentially and its subsidiaries and    | 
|                          | subsidiary undertakings at the relevant time; | 
+--------------------------+-----------------------------------------------+ 
| "Essentially Interim     | means the interim dividend of 0.36 pence per  | 
| Dividend"                |  Essentially Share announced by the           | 
|                          | Essentially Directors on the date of this     | 
|                          | announcement;                                 | 
+--------------------------+-----------------------------------------------+ 
| "Essentially             | means holders of Essentially Shares;          | 
| Shareholders"            |                                               | 
+--------------------------+-----------------------------------------------+ 
| "Essentially Shares"     | means ordinary shares of 0.1 pence each in    | 
|                          | the capital of Essentially;                   | 
+--------------------------+-----------------------------------------------+ 
| "Essentially Share       | means the Essentially Group Share Option      | 
| Scheme"                  | Plan;                                         | 
+--------------------------+-----------------------------------------------+ 
| "Exclusivity Period"     | means the period which commences on           | 
|                          | 21 September 2009 and continues until the     | 
|                          | earlier of the date when Chime's Offer lapses | 
|                          | or is withdrawn or the date on which the      | 
|                          | Offer becomes or is declared unconditional as | 
|                          | to acceptances;                               | 
+--------------------------+-----------------------------------------------+ 
| "Financial Services      | means the UK Financial Services Authority;    | 
| Authority"               |                                               | 
+--------------------------+-----------------------------------------------+ 
| "Form of Acceptance"     | means the form of acceptance relating to the  | 
|                          | Offer which will accompany the Offer          | 
|                          | Document;                                     | 
+--------------------------+-----------------------------------------------+ 
| "FSMA"                   | means the Financial Services and Markets Act  | 
|                          | 2000, as amended;                             | 
+--------------------------+-----------------------------------------------+ 
| "Japan"                  | means Japan, its cities, prefectures,         | 
|                          | territories and possessions;                  | 
+--------------------------+-----------------------------------------------+ 
| "Jersey"                 | means the island of Jersey and its            | 
|                          | dependencies;                                 | 
+--------------------------+-----------------------------------------------+ 
| "Listing Rules"          | means the listing rules of the UKLA;          | 
+--------------------------+-----------------------------------------------+ 
| "London Stock Exchange"  | means London Stock Exchange plc or its        | 
|                          | successor(s);                                 | 
+--------------------------+-----------------------------------------------+ 
| "London time"            | means Greenwich Mean Time (GMT time) or when  | 
|                          | applicable British Summer Time (BST time);    | 
+--------------------------+-----------------------------------------------+ 
| "Management Incentive    | means the incentive scheme being offered to   | 
| Scheme"                  | certain members of Essentially management;    | 
+--------------------------+-----------------------------------------------+ 
| "New Chime Shares"       | means Chime Shares proposed to be issued      | 
|                          | fully paid to Essentially Shareholders        | 
|                          | pursuant to the Offer;                        | 
+--------------------------+-----------------------------------------------+ 
| "Numis"                  | means Numis Securities Limited with           | 
|                          | registered address 10 Paternoster Square,     | 
|                          | London EC4M 7LT;                              | 
+--------------------------+-----------------------------------------------+ 
| "Offer"                  | means the recommended offer to be made by     | 
|                          | Chime to acquire the entire issued and to be  | 
|                          | issued ordinary share capital of Essentially  | 
|                          | and, where the context admits, any subsequent | 
|                          | revision, variation, extension or renewal of  | 
|                          | such offer;                                   | 
+--------------------------+-----------------------------------------------+ 
| "Offer Document"         | means the document to be sent to Essentially  | 
|                          | Shareholders which will include, inter alia,  | 
|                          | the terms and conditions of the Offer;        | 
+--------------------------+-----------------------------------------------+ 
| "Official List"          | means the list maintained by the UK Listing   | 
|                          | Authority in accordance with section 74(1) of | 
|                          | FSMA for the purposes of Part VI of FSMA, or  | 
|                          | any corresponding list maintained by a        | 
|                          | competent authority for listing in another    | 
|                          | EEA State;                                    | 
+--------------------------+-----------------------------------------------+ 
| "Overseas Shareholders"  | means Essentially Shareholders who are        | 
|                          | resident in, ordinarily resident in, or       | 
|                          | citizens of, jurisdictions outside the United | 
|                          | Kingdom (including where the context          | 
|                          | requires, US Persons) and persons acting on a | 
|                          | non-discretionary basis (as agent, or         | 
|                          | nominee, custodian, trustees or otherwise)    | 
|                          | for or on behalf of such persons;             | 
+--------------------------+-----------------------------------------------+ 
| "Panel"                  | means the United Kingdom Panel on Takeovers   | 
|                          | and Mergers;                                  | 
+--------------------------+-----------------------------------------------+ 
| "Pounds", "GBP", "pounds | means the lawful currency of the United       | 
| sterling", "sterling",   | Kingdom;                                      | 
| "p" and "pence"          |                                               | 
+--------------------------+-----------------------------------------------+ 
| "Prospectus"             | means a prospectus under the Prospectus Rules | 
|                          | to be issued by Chime containing information  | 
|                          | on Chime and the New Chime Shares;            | 
+--------------------------+-----------------------------------------------+ 
| "Prospectus Rules"       | means the Prospectus Rules made by the UK     | 
|                          | Listing Authority acting under Part VI of     | 
|                          | FSMA (as set out in the FSA handbook), as     | 
|                          | amended from time to time;                    | 
+--------------------------+-----------------------------------------------+ 
| "Scheme"                 | means, should the Acquisition be implemented  | 
|                          | by way of a scheme, a scheme of arrangement   | 
|                          | under Article 125 of the Companies (Jersey)   | 
|                          | Law 1991 (as amended)  between  Essentially   | 
|                          | and holders of Essentially Shares with or     | 
|                          | subject to any modification, addition or      | 
|                          | condition approved or imposed by the Royal    | 
|                          | Court of Jersey;                              | 
+--------------------------+-----------------------------------------------+ 
| "subsidiary"             | has the meaning given in section 1159 of the  | 
|                          | Companies Act 2006;                           | 
+--------------------------+-----------------------------------------------+ 
| "subsidiary undertaking" | has the meaning given in section 1162 of the  | 
|                          | Companies Act 2006;                           | 
+--------------------------+-----------------------------------------------+ 
| "Third Party"            |                                    means any  | 
|                          |                                    party or   | 
|                          |                                    parties    | 
|                          |                                    other than | 
|                          |                                    Chime;     | 
+--------------------------+-----------------------------------------------+ 
| "UKLA" or "UK Listing    | means the UK Listing Authority, being the     | 
| Authority"               | Financial Services Authority acting in its    | 
|                          | capacity as the competent authority for the   | 
|                          | purposes of Part IV of FSMA;                  | 
+--------------------------+-----------------------------------------------+ 
| "United Kingdom" or "UK" | means the United Kingdom of Great Britain and | 
|                          | Northern Ireland;                             | 
+--------------------------+-----------------------------------------------+ 
| "United States" or "US"  | means the United States of America, its       | 
|                          | territories and possessions, any State of the | 
|                          | United States of America and the District of  | 
|                          | Columbia;                                     | 
+--------------------------+-----------------------------------------------+ 
| "US Persons"             | means Essentially Shareholders that have a    | 
|                          | registered address in the United States and   | 
|                          | beneficial owners of Essentially Shares that  | 
|                          | are natural persons, resident in or that are  | 
|                          | legal persons organised under the laws of the | 
|                          | United States; and                            | 
+--------------------------+-----------------------------------------------+ 
| "US Securities Act"      | means the US Securities Act of 1933, as       | 
|                          | amended from time to time, and the rules and  | 
|                          | regulations promulgated thereunder.           | 
+--------------------------+-----------------------------------------------+ 
Unless otherwise stated, all times referred to in this announcement are 
references to London time. 
Any reference to any provision of any legislation shall include any amendment, 
modification, re-enactment or extension thereof. 
Words importing the singular shall include the plural and vice versa, and words 
importing the masculine gender shall include the feminine or neutral gender. 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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