ASG agrees two year sales contract with abc media


 

TIDMASG 
 
RNS Number : 3540Z 
ASG Media PLC 
21 September 2009 
 

 
 
21 September 2009 
 
 
ASG Media plc 
("ASG" or the "Company") (AIM: ASG.L) 
 
 
ASG agrees two year sales contract with abc media to sell SPAR TV 
 
 
ASG Media is pleased to announce that it has signed an exclusive two year 
contract with abc media to sell national media advertising across its 176 SPAR 
store network. 
 
 
abc media will be responsible for national media advertising and already operate 
and sell six other media channels within SPAR UK stores nationwide. SPAR TV will 
now be will be sold within this portfolio via abc's retail media portal; 
PlanMyMedia.com. 
 
 
Jamie Ball, Managing Director, ASG Media, commented: "abc are the recognized 
experts in the retail media field and with an established sales team, it is only 
natural that we should look to them to fully realise the sales potential that 
SPAR TV can offer via the scale that their integrated media proposition 
provides. We will continue to operate the media and use the network to support 
our client's in-store marketing plans." 
 
 
Jon Southcombe, Managing Director, abc media, said: "There are huge benefits for 
all stakeholders when a consolidated range of media options are offered to the 
market in such a collaborative way. Not only has retail media demonstrably 
supported brand and category growth, it is becoming increasingly clear that this 
new form of 'mainstream advertising' is being given strong consideration by 
brand owners within their overall marketing mix." 
 
 
 
 
 
 
 
 
+---------------------------------------------------------+---------------------------+ 
| ASG Media plc                                           |             020 7902 2345 | 
| Jamie Ball, Managing Director                           |                           | 
| Gary Truman, Chief Finance Officer                      |                           | 
|                                                         |                           | 
+---------------------------------------------------------+---------------------------+ 
| Charles Stanley Securities                              |             020 7149 6000 | 
| Nominated Adviser                                       |                           | 
| Russell Cook/Freddy Crossley                            |                           | 
|                                                         |                           | 
+---------------------------------------------------------+---------------------------+ 
| Bishopsgate Communications Limited                      |             020 7562 3350 | 
| Robyn Samuelson/Siobhra Murphy                          |                           | 
+---------------------------------------------------------+---------------------------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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