SUNR Sun Sports and Entertainment Inc (CE)

SUN Sports & Entertainment, Inc. (PINKSHEETS: SUNR) today announced that its "Art of War" and "Steele Cage" Mixed Martial Arts (MMA) DVD libraries will be distributed by DISH Network, a leading distributor of Pay-Per-View (PPV) and Video-On-Demand (VOD). The agreement was provided by Impulse Media Group, LLC.

The combined MMA Library showcases some of the best pound-for-pound fighters in the world, featuring: Pedro Rizzo, Jeff Monson, Shane Carwin, David Loiseau, Ron Waterman, Luis Arthur Cane, CB Dollaway, Ryan Bader, Jeremy Horn, Rob Kimmons and many other professional MMA Stars.

"We've been very successful with producing and distributing Pay-Per-View events, and are very excited about the opportunity to promote the 'Art of War' and 'Steele Cage' brands both here in America and internationally. We believe these are spectacular events," said Impulse Media President David Simpkins. "Many times, the reason quality VOD and PPV content goes unseen is due to of the lack of marketing and advertising for those pieces. For every content piece Impulse Media Group, LLC provides, there will be a major, specifically-targeted marketing/advertising campaign on all major social networks: MySpace, Facebook, MiGente, Blackplanet and Twitter."

SUN President Clyde Gentry III stated, "Branding is a very important initiative for SUN and the relationship with Impulse Media, and DISH Network, allows us to create brand awareness as we ramp up our new live show schedule beginning with the FAME USA series in May 2009. We've had repeated requests for licensing our combined library internationally and intend on forging more licensing agreements in the future."

The non-exclusive DISH license rights will be for all forms of media to include (without limitation), satellite, cable, wire-line and wireless, Internet Protocol Television (IPTV),Pay-Per-View (PPV) and Video-On-Demand (VOD) in the USA, Puerto Rico and in US Virgin Islands.

About DISH Network:

DISH Network Corporation provides approximately 13.678 million satellite TV customers as of Dec. 31, 2008 with the highest quality programming and technology at the best value, including the lowest all-digital price nationwide. Customers have access to hundreds of video and audio channels, the most international channels in the U.S., state-of-the-art interactive TV applications, and award-winning HD and DVR technology including 1080p Video on Demand and the DuoDVRTM ViP� 722 DVR, a CNET and PC Magazine "Editors' Choice." DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 250 company. For More Info Visit; www.dishnetwork.com.

About Impulse Media Group:

Impulse Media Group, LLC is a privately held corporation that creates and distributes domestic (US) and international televised content that provides viewers access to a new and ever changing way to watch television. It is a supplier of Video-On-Demand (VOD) and Pay-Per-View (PPV) content with a growing library of urban movies, sporting events, and live music concert programming. It distributes content to domestic and overseas cable and satellite providers.

About SUN:

SUN Sports & Entertainment, Inc. (www.sunorganization.com) is a Professional Mixed Martial Arts (MMA) Event Production and Promotion Company specializing in concept-driven MMA events. SUN is a Certified and Licensed Combative Sports Promoter that produces World Class MMA Events under the brand, "Art of War" (www.artofwarlive.com).

Safe Harbor Statement - This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

For Further Information: SUN Contact arain@sunorganization.com Impulse Media Group Contact smgllc@gmail.com