Bentilia launches distributor relationships
with KeHE in the United States and
CB Powell in Canada
TORONTO, Nov. 3, 2022
/CNW/ - Global Food and Ingredients Ltd. (TSXV: PEAS) (OTCQX:
PEASF) ("GFI" or the "Company"), is pleased to
announce significant distributor partnerships for its Bentilia red
lentil pasta portfolio in the North
America market, with the brand now available to retailers
through KeHE warehouses nationally in the
United States, and through CB Powell warehouses in
Canada.
"A core part of our strategy for the Bentilia relaunch has been
to partner with distributors who share our vision on what Bentilia
can bring to the better-for-you space," said Prashant Jairaj, VP of Plant-Based Consumer
Products at GFI. "Being available through KeHE's US
distribution network will give us accessibility to over 20,000
retail doors in the US market, as well as deepening our partnership
with one of the most well-respected health & wellness food
distributors in the country."
"Additionally, CB Powell has been one of the pre-eminent
national warehouse distributors in the Canadian market for many
years, bolstering deep relationships with the biggest grocery
chains in the country as well as the natural channel," continued
Jairaj. "Their end-to-end service model across their
distribution and sales teams, as well as their experience in
launching new brands, will be vital to the long-term success of the
Bentilia portfolio in Canada."
In addition to now being available through both distributors'
respective networks, Bentilia will be part of KeHE's popular
"new@KeHE" program for the month of November in the United States market, which will drive
significantly heightened awareness of the brand across KeHE's
retail network. Bentilia partnered with CB Powell's sales
arm, A.S. May, at Grocery Innovations Canada last week in
Toronto to engage with attending
retailers on the Bentilia portfolio.
About GFI
GFI is a fast-growing Canadian plant-based food and ingredients
company, connecting the local farm to the global supply chain for
peas, beans, lentils, chickpeas and other high protein specialty
crops. GFI is organized into four primary business lines: Pea
Protein Inputs, Plant-Based Ingredients, Plant-Based Pet Food
Ingredients and Plant-Based Consumer Packaged Goods. Headquartered
in Toronto, GFI buys directly from
its extensive network of farmers, processes its products locally at
its four wholly-owned processing facilities in Western Canada and ships to 37 countries
across the world.
GFI's vision is to become a vertically integrated farm-to-fork
plant-based company providing traceable, locally sourced, healthy
and sustainable food and ingredients. Through recent
acquisition and development activities, GFI now offers a full suite
of Plant-Based Consumer Packaged goods with over 20 SKUs under the
Yofiit, Bentilia and Five Peas in Love brands.
SOURCE Global Food and Ingredients