TORONTO, Sept. 7,
2022 /CNW/ - Global Food and Ingredients Ltd. (TSXV:
PEAS) ("GFI" or the "Company") announced today the
first step towards the US expansion of its YoFiit brand's
award-winning plant-based milk with a bold new look that will be
unveiled at Plant-Based World Expo, New
York, starting on September 8,
2022 followed by attendance at CHFA NOW, Toronto (Sept.
17 – 18); Vegandale, New
York (Sept. 24); Expo East,
Philadelphia (Sept. 29 – Oct. 1)
and GIC, Toronto (Oct. 25 – 26).
YoFiit's innovative line-up of plant-based milks:
- high protein, chickpea-based milk alternative with flax.
- available in three flavours, (i) original, (ii) vanilla and,
(iii) vanilla cinnamon.
- highly nutritious milk alternative, bolstering 10x more protein
than many leading plant-based milk alternatives.
- free of chemical additives, 0 gram of processed sugar and no
gum or thickeners.
- endless applications; you can add it to smoothies for a boost,
to replace gritty protein powder; add it to baking, cooking, chia
pudding or overnight oats; use it post workout to expedite recovery
time; or give a nutritional, rich, soy-free alternative for your
little ones.
The growth in plant-based milk has been spectacular in the US
with double digit year-over-year growth over the past 5
years. However, within the category, consumers have started
to shift away from almond milk into more sustainable, nutritious
plant-based milks, as evidenced by the latest SPINS data (52-week,
as of June 12, 2022) where almond
milk has declined by 1%, and better-for-you, more sustainable
alternatives are now leading the growth.
"Being the world's first chickpea milk and the fact that we use
a proprietary combination of chickpea, pea and flax to create
optimal nutrition, our product fits right into this burgeoning
trend away from less nutritious plant-based milks, such as almond
milk, and cow's milk in general", said Marie Amazan, YoFiit Founder &
President.
"Almond milk usually offers only 1g of protein and has little
functionality. The typical oat milk contains approximately 2-4g of
protein and most oat milks contain elevated amounts of sugar.
We are building plant-based milk 10.0. Our benchmark is higher than
the market. Our product can do anything dairy milk does. It froths
amazingly well without any additives, is nutrient-dense and uses
little to no sugar," continued
Amazan.
The YoFiit plant milk line comes in 3 flavours that are also
kid-friendly. "We already have quite a following with parents using
our original milk for their babies and toddlers; with our new
flavours, they have more options as their kids' palate expand over
time", added Amazan.
GFI acquired YoFiit in early 2022, as part of the Company's core
farm-to-fork strategy, connecting GFI's farm-based ingredient
sourcing and local processing with a suite of healthy, natural high
protein plant-based consumer products.
About GFI
GFI is a fast-growing Canadian plant-based food and ingredients
company, connecting the local farm to the global supply chain for
peas, beans, lentils, chickpeas and other high protein specialty
crops. GFI is organized into four primary business lines: Pea
Protein Inputs, Plant-Based Ingredients, Plant-Based Pet Food
Ingredients and Plant-Based Consumer Packaged Goods. Headquartered
in Toronto, GFI buys directly from
its extensive network of farmers, processes its products locally at
its four wholly-owned processing facilities in Western Canada and ships to 37 countries
across the world.
GFI's vision is to become a vertically integrated farm-to-fork
plant-based company providing traceable, locally sourced, healthy
and sustainable food and ingredients. Through recent
acquisition and development activities, GFI now offers a full suite
of Plant-Based Consumer Packaged goods with over 20 SKUs under the
YoFiit, Bentilia and Five Peas in Love brands.
SOURCE Global Food and Ingredients