MONTRÉAL, Sept. 15, 2021 /CNW
Telbec/ - Quebecor today unveiled QUB, one of
the most ambitious digital projects in its history. Designed and
developed in Québec by Quebecor's NumériQ team, QUB is a new
platform that brings all of Quebecor's news and entertainment
content together in one place.
Available on the web and via a mobile app, QUB is a
unique showcase that is differentiated by its vast quantity of
multi-source, multi-format content, where users can move easily
from one universe to another. Users will have access to millions of
items including text, music, video and audio in a single
environment, live or on demand. QUB will serve as a content
aggregator while providing a superior browsing experience and
recommendations to increase discoverability.
"Quebecor has always been able to anticipate market demand,"
says Pierre Karl Péladeau, President and Chief Executive Officer
of Quebecor. "With the launch of QUB, we are again
demonstrating our ability to innovate in order to put Québec
content front and centre. In the fiercely competitive media and
entertainment industry, Quebecor's greatest strength is its
content. It's what sets us apart from the major local and
international players. It's also a unique way to connect with
audiences. Our content keeps the revenues generated by news and
entertainment in Québec and helps keep our industries
competitive,"
"Our teams have been working on the QUB platform for more than
three years," says Mathieu
Turbide, Vice President, Digital Content at Quebecor.
"It's been a massive undertaking. We have developed the technology
that powers the huge QUB platform ourselves. When the TVA
+, QUB musique, QUB radio and, most recently, Vrai
platforms were created, the plan was to bring them together under
one roof eventually. QUB is the flagship for our digital
content, the concrete expression of an overarching 360° strategic
vision in which the vast majority of our content is connected via a
user-friendly, modern, accessible interface, and where users will
find a selection of content that is unmatched in the Québec market.
In fact, we believe we are among the first media groups in the
world to offer so much content in all digital formats – including
news, entertainment, video, radio, podcasts, music and more – in
one place. And this is just the beginning!"
Tons of content
QUB is a content stream
aggregator with four main sections: news, video, music and radio.
Users will find content from more than 50 Quebecor sources and
media outlets, including video and radio clips, music playlists,
podcast suggestions and a huge selection of articles, consolidated
in one location. The vast majority of the content is free, with the
exception of the QUB musique music streaming platform and
Vrai, Videotron's new subscription service dedicated to
exclusive unscripted specialty content. By logging in to their
QUB profile, users will be able to access all the
content on all their connected devices and enjoy the best in news
and entertainment, at home and on the move.
Content personalization and recommendations
One of the
advantages of QUB will be the ability to personalize content
according to the user's interests. QUB will provide a
customized, user-friendly feed that is specific to each user. Other
advantages of logging in to a user account will include access to
exclusive content.
Content on QUB
Discover all of the
unique QUB app's features!
DISCOVER
SOURCE Quebecor