DUBAI, UAE, June 9, 2015 /PRNewswire/ --
WU Wish will reward residents with
realisation of their dreams
The Western Union Company has launched a global programme to
mark the unveiling of their re-branded marketing platform, 'This is
WU'. The new programme 'WU Wish' will encourage people to
describe their hopes and aspirations for a family member or family
situation and the WU Wish programme will make 10 of these wishes
come true.
(Logo:
http://photos.prnewswire.com/prnh/20130515/613588 )
(Photo:
http://photos.prnewswire.com/prnh/20150609/748484 )
The company says its new branding platform focusses on creating
connections, and WU Wish is an apt start to several other
programmes that are slated to further enhance customer involvement,
interaction and impact. The first phase of WU Wish will kick-off
during the holy month of Ramadan.
"We conducted comprehensive market research - both qualitative
and quantitative - across all our major markets, and we are now
harnessing the results to refresh our brand communication and
engagement with our customers," explains Marc Aubry, Vice President Marketing of MEA,
APAC, EE and CIS regions.
"WU Wish is a uniquely designed programme that mirrors why
people remit money to friends, family and loved ones. There is
always a reason, and a story. Most people who send money home
typically do it for someone else's welfare and well-being, or to
ensure that someone else's aspirations are being met. These
remittances are often accompanied by great personal sacrifice, and
thereby, realising a dream for another person has a much higher
value than just the price tag associated with it."
"At Western Union, we believe that these inspirational stories
need to be heard, shared - and rewarded," says Aubry.
During Ramadan, Western Union will
take its WU Wish platform further by awarding 10 consumers with
AED10,000 each to fulfil a wish for someone else. In
addition, they will also win travel vouchers worth AED10,000 each,
in order to undertake personal visits to loved ones. Other
programme prizes include weekly Iftar meals for up to 15 people,
especially created and catered to the households of winning wish
nominees. All winners will be chosen by draw.
Aubry said the programme was wide open to public participation,
with every resident of the UAE getting one chance to make a wish on
the website. Furthermore, Western Union customers who make a
transaction can claim two wish nominations, and those who do so
using their MyWU loyalty cards can avail of three nominations.
Details of the programme and wish nominations are listed online at
http://wuwish.com
A promotional video for the programme is currently featured on
Facebook and Youtube, with a link leading into the dedicated
website. WU Wish is also being promoted across various social
platforms under the hashtag #WUwish, and through features on the
radio stations Al Rabia and Mirchi
FM.
The programme will officially close on 18 July in the UAE, and
the 10 principal winners will be announced in the first week of
August. However, the WU Wish platform will continue to remain
an integral part of the company's social engagement
initiatives.
WU Wish will also be launched in Qatar, Saudi
Arabia and Kuwait, and
thereafter in India and
Bangladesh, before it is rolled
out in other global markets.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
March 31, 2015, the Western Union,
Vigo and Orlandi Valuta branded services were offered through a
combined network of over 500,000 agent locations in 200 countries
and territories and over 100,000 ATMs and kiosks. In 2014, The
Western Union Company completed 255 million consumer-to-consumer
transactions worldwide, moving $85
billion of principal between consumers, and 484 million
business payments. For more information, visit
http://www.westernunion.com.
© 2015 Western Union Holdings, Inc. All Rights
Reserved.
SOURCE Western Union