Western Union Launches Prepaid Gold Card in the Philippines
24 7월 2012 - 7:00AM
Business Wire
Western Union (NYSE: WU), a leader in global payment services,
today announced the launch of the Western Union® Gold Prepaid Card
in the Philippines.
The card, which Western Union is offering with VISA
International and UnionBank of the Philippines, is the first card
in the market to allow the cardholder to direct Western Union Money
Transfer transactions directly onto the card by sending a text
message, calling a customer-service hotline, visiting Western
Union’s website in the Philippines (www.wuprepaid.ph), or by
visiting any participating Western Union Agent location in the
country.
The card also is the first in the Philippines to allow
cardholders “split payout,” directing part of a remittance onto
their cards and receiving part in cash.
The unique new card also offers Filipinos, many of whom use cash
for all of their financial needs, a much-needed way to protect,
save and access their money anytime. The Western Union Gold Prepaid
Card will introduce many Filipinos to the financial mainstream in a
nation where, according to the World Bank, just 27 percent of
adults over the age of 15 have bank accounts. In addition to
remittances, cardholders can load their paychecks, government
payments, their own cash and other earnings directly onto the
card.
The card was designed around consumers’ needs in the
Philippines, and is the result of extensive consumer research in
the market. As the Philippines is the fourth-largest remittance
recipient market in the world, a card that allows users to
integrate their remittances with a prepaid card is a unique value
proposition.
“Western Union moves money for better, and in the Philippines,
we are proud to be a leading provider of money transfers, enabling
hard-working overseas Filipino workers to enhance the lives of
their families and loved ones,” said Michael Hafer, Senior Vice
President, Global Prepaid, Western Union. “The Philippines is one
of the most important markets in Asia. This unique new card –
tailored to the needs of our customers – will help us deepen our
relationships with our existing consumers and extend our relevance
to new customers.
“We commend the Philippines government for recognizing and
encouraging innovative ways to introduce its people into the formal
financial system while it builds and expands its financial
infrastructure. We also value the collaboration of UnionBank in
supporting and sharing our vision to bring about new and innovative
ways to serve financially underserved Filipinos.”
The Philippines is the first country in Asia Pacific where
Western Union has launched prepaid, extending the company’s
stored-value products and services to nine countries worldwide,
including Argentina, Austria, El Salvador, Germany, Panama, Peru,
the U.S. and the UK.
WESTERN UNION® GOLD PREPAID CARD: KEY BENEFITS
- No minimum balance required
- Free SMS confirmation on every
transaction
- Card personalization and other security
features, including 24/7 stolen /loss reporting and blocking
- Helps users better manage their
money
- Is fully integrated with Western
Union’s loyalty program
Many ways to load funds onto the card
- Card can be loaded without leaving
home; a first in the Philippines to allow consumers to direct
remittances to the card through:
- Mobile phone SMS service
- customer service hotline
- online card account management platform
(www.wuprepaid.ph)
- Cash load at participating Western
Union Agent locations throughout the Philippines
- Consumers can take part of an inward
remittance in cash and load part on the card
Easy to get cash from the card
- At any participating Western Union
Agent location in the Philippines
- 9,000 through UnionBank and Megalink
ATM Networks
- 1 million+ VISA ATMs globally
Opens new possibilities for buying and spending
- Welcome anywhere Visa is accepted – in
30 million retail and online establishments around the world
- Bill payments for utilities
- Online: allows consumers without a
credit card to pay for online purchases
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
April 24, 2012, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of approximately
500,000 agent locations in 200 countries and territories. In 2011,
The Western Union Company completed 226 million
consumer-to-consumer transactions worldwide, moving $81 billion of
principal between consumers, and 425 million business payments. For
more information, visit www.westernunion.com.
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