SALT LAKE CITY ,
Nov. 1,
2023 /CNW/ -- In an age when businesses seek
innovative strategies for a competitive edge, emotional
intelligence (EI) has emerged as a crucial factor. The ability to
understand, manage, and effectively utilize emotions significantly
reduces employee turnover, maximizes profits and fosters brand
loyalty, according to Kevin Guest,
executive chairman, USANA Health Sciences.
"Cultivating emotional intelligence among leaders and employees
is a game-changing approach to gain momentum and drive business
success," said Guest, who's authored the bestseller, All the
Right Reasons: 12 Timeless Principles for Living a Life in
Harmony. "We've found this skill is a linchpin for success
across diverse industries and markets globally.
Recent Harvard Business School
research provides compelling evidence of the transformative power
of EI in business. The study underscores that emotionally
intelligent leaders can create a positive work environment,
significantly motivating their teams and instilling a sense of
belonging among employees.
"Another Harvard study concluded that 200 companies with a high
level of emotional intelligence saw output increase by 20 percent,"
Guest said. "The message is clear: Emotional intelligence is not
just a buzzword; it's a key driver of business excellence. By
fostering a culture of empathy, understanding and emotional
management, companies can boost productivity remarkably."
Rather than acting on impulse, employees with a developed EI
level use skills of perspective and understanding to guide their
actions, even when they may not agree with the boss in the
moment.
In his bestseller, Guest cites the currant bush allegory where
the bush 'complains' to the farmer that it was trimmed prematurely
when it aspired to be a large and beautiful bush. The farmer told
the bush he knew that if the bush grew like it wanted, it would not
fulfill its potential: "Someday, when you are laden with fruit, you
will say, 'Thank you, Mr. Gardener, for cutting me down.'"
"As we communicate effectively with a strong sense of empathy, accountability and
flexibility, we'll find that we handle stress better and act with a
greater perspective, which benefits everyone," he said. "Employees
with high EI are more likely to feel valued, understood and
satisfied at their workplace. This leads to increased job
satisfaction and a stronger commitment to their organization. As a
result, turnover rates and the associated costs of recruitment,
onboarding and training are reduced."
All proceeds for All the Right Reasons go to feeding
hungry children, with each book purchase providing 40
meals. For more information, visit
www.kevinguest.com.
USANA Health Sciences (NYSE: USNA), a global leader in health
and wellness products, has long recognized the importance of
effective communication in building a successful business. From its
founding in 1992, USANA has focused on clear and concise
communication to build trust with its customers and distributors in
24 countries, with plans to open operations in India this year.
MEDIA CONTACT:
Tim Brown, Candid
Communications
tim@candidcom.com
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SOURCE USANA