Square Launches Nearly 100 New Features to Help Sellers Diversify Revenue Streams and Automate Operations
12 4월 2023 - 10:00PM
Business Wire
Today, Square unveiled an integrated spring product release,
introducing a bevy of new features across our entire product
ecosystem to unlock growth and create resilience for any type and
size of business.
“Square has more than 35 integrated tools, and they’re all
designed to help sellers work smarter by automating their
operations and creating new revenue streams,” said Alyssa Henry,
CEO of Square. “For the first time, we’re announcing new
features across products all at once, because our strength lies in
the integrated ecosystem of software, hardware, and embedded
financial services. We have purpose-built vertical software
products to serve industry-specific needs, and horizontal services
products that serve multiple industries. 64%1 of our sellers use
multiple products and are increasingly multihyphenate businesses
themselves. No matter the combination of products a seller uses,
the new features we’re announcing today can all drive meaningful
gains for SMBs as they navigate the year ahead.”
New product highlights include:
- Square has launched Waitlists – first available on
Square Appointments, sellers can now offer waitlists
for appointment slots and services, automating the process of
maximizing bookings to ensure sellers never miss an opportunity to
keep their schedules full. Waitlists enables a smooth, seamless
client experience, while also helping sellers increase
revenue.
- Square Subscriptions, a top requested Square
Online feature now in beta, enables online buyers to subscribe
to items or services on a recurring basis, generating repeatable,
reliable new revenue streams for omnichannel sellers.
- The OpenTable and Square for Restaurants integration
enables restaurants around the globe to speed up operations, easily
and efficiently manage their dining rooms, and have better
visibility into table turnaround times and diner reservation
details. This lets restaurants leverage reservations to maximize
revenue while delivering more personalized hospitality.
“We’re a tea room in St. Louis that offers afternoon tea service
alongside a retail store, and we use Square as our point-of-sale
for both our restaurant and retail experience,” said Peter
James, Business Operations Manager at London Tea Room in St.
Louis, Missouri. “We initially started with Square POS but as our
retail offerings grew, we needed a better way to track inventory
and that’s when we started on using Square for Retail. Now,
Square’s integration with OpenTable has further upleveled our
reporting by making it easy to see our per-cover spend by guests,
and allowing us to view the sales from our restaurant revenue
stream without needing to filter out the sales from our retail
counter.”
A full list of new features is below.
Tools for Adding New Revenue Streams Beyond In-Store
Sales
A key focus for Square is continuing to deliver tools and
features that enable sellers to seamlessly add and grow new revenue
streams and leverage a multitude of channels, from an online
presence to invoice-based projects and services, to shore up their
income and operations.
- For online and omnichannel sellers, Busy Mode,
Pre-orders, and Pause Online Orders now provide more
options and control over when and how they sell, eliminating
friction between revenue streams while maintaining an optimal
customer experience. Omnichannel Discounts enables sellers
to apply automatic discounts created on any POS, such as a
recurring happy hour, to orders placed on- or off-premise via
Square Online.
- Sellers new to Square or new to selling online can use the new
Square Online Add-On in Square Point of Sale lets
sellers quickly configure and launch their online ordering site,
without ever leaving the Square POS app. Free Shipping Progress
Bar now gives ecommerce buyers a clear view of how to earn free
shipping or delivery on their order, and their progress towards
reaching that benchmark, which helps sellers increase their order
volumes. New Square Online design features let sellers style
and dial-in every element of their web presence with more Order
Online and Shop All layouts, pre-curated Site
Styles, and fine-grained Advanced Design
Controls. We’ve even matched Updated Page Loading
States to sellers’ brands, improving buyers’ trust in their
sellers online sites.
- For online buyers, new Personalized Order Screens
highlight order histories, item recommendations, exclusive offers,
and loyalty and reward status, making reordering easy and driving
more repeat purchases.
- Sellers using Square Online Checkout to create payment
links, buy buttons, or QR codes to quickly collect payment can now
accept Coupons, extending discounting to a new surface.
- On Square Invoices, Afterpay's Buy Now, Pay
Later payment option is now integrated, helping sellers meet
buyers’ shopping preferences.
- Refreshed Estimates and Buyer Payment pages help
sellers close more buyers, and sellers can now instantly turn an
accepted estimate into a pre-filled invoice to speed their sales
cycle, and Square Projects lets sellers organize and track
the status of their invoices, estimates, and contracts, and share
the progress of projects with their customers.
- New Batch Invoices let sellers send the same invoice
template to multiple customers at once, and create groups of
customers that they charge regularly for the same service (such as
membership fees). Committed Inventory for Invoices allows
sellers to commit stock to a buyer upon sending an invoice,
providing greater inventory control. New design features offer
sellers more customization to bring in new revenue, including
Invoice templates & layouts, Custom fields and field
names, and a new HEX color selector tool all give more
creative control to sellers, letting sellers infuse more brand and
personalization into their invoices, estimates, and contracts.
- The all-new checkout experience on Virtual Terminal
uplevels remote payments, adding Image Tiles, Service Charges,
In-Cart Customer Profile, enhanced Exempt Tax Rules Support,
improved Keyboard Navigation, Barcode Scanner support, and Receipt
Printing via Connected Square Terminal.
- For in-person commerce, New Square Reader for contactless
and chip has begun rolling out globally, offering sellers
everywhere better Bluetooth connectivity, enhanced security, and
longer battery life anywhere they need to make a sale.
Tools Providing Greater Depth Across Our Breadth of
Verticals
Whether sellers are focused on one industry, or expanding their
businesses into new revenue streams – such as a retailer adding an
in-store cafe, or a restaurant offering take-home food items –
Square’s purpose-built vertical products stand on their own, and
integrate within our ecosystem, to improve operations and automate
key business tasks.
- On Square for Retail:
-
Inventory full counts and Sellable / Non-Sellable
items help retailers maintain accurate inventory count under
increased complexity.
-
Currently in beta and launching soon, Retail Bundles
enable sellers to create bundle packages, and even offer bundle
discounts, while keeping inventory components accurately counted
and tracked.
-
To power mobile business, integrations with Square Terminal
include Connected Terminal to let retailers use their Square
Terminal as a buyer-facing display, and the Retail Inventory
Applet to manage stock and POs.
-
Tap to Pay on iPhone is also now integrated with Square
for Retail.
- On Square Appointments:
-
Card on File helps sellers maximize every appointment
slot and protect their time and revenue.
-
Advance Staff Reporting provides performance analytics
for sole proprietors and their staff.
-
Tap to Pay on iPhone is now available to sellers using
Square Appointments, enabling stylists to collect contactless
payments right from the salon chair without any additional
hardware.
-
New Marketing capabilities enable sellers to automate
nurture and retention efforts, such as Bring Back Lapsed
Booker to prompt messages to clients who are due for their next
visit.
- Square for Restaurants sellers now have:
-
New Online Ordering Site Templates to optimize menu
layouts for their unique needs, and new Modifier Images to
bring photos into menu modifiers (i.e. extra chicken) to show
customers their options and drive higher average order values.
-
Photo Studio support for food photography to elevate
restaurants’ online menus.
-
Facebook Food Ordering to let restaurants drive sales
through their Facebook and Instagram Business Pages.
-
Improvements to Shift Reports to let managers declare
cash tips without clocking out, enabling accountability and
accurate accounting at any time of day.
-
Expanded ability to easily add manual and variable service
charges, allowing restaurants to account for bag,
delivery, or other service fees.
Integrated Tools to Automate Operations, Driving Retention
& Revenue
Sellers rely on Square’s entire integrated ecosystem to power
their business operations, from Marketing and Loyalty to keep
customers engaged, to Staff-focused tools to manage, pay, and
retain employees, to Dashboard to see all their earnings and
analytics across channels come together in one place.
- New Suggested Actions in Square Messages leverage
artificial intelligence (AI) to predict the next actions that
sellers may want to take based on the ongoing conversation, saving
sellers time and making their conversations more productive.
- Square Marketing’s new automated campaigns help sellers
drive repeat purchases from past customers who are due to
return for another purchase with built-in Order Online
CTAs, Google Reviews campaigns, and new Vanity
Coupon Codes that give sellers the freedom to offer
easy-to-share discounts outside of a campaign. For Text Message
Marketers, Attached Images allow sellers to engage with
their buyers through visual elements, showcase products, and offer
branded, personalized messages.
- For employees and managers using Square Staff:
-
Square Payroll integration with Cash App Taxes:
Square Payroll employees can now file taxes for free with automated
W2 import into Cash App Taxes. Square Payroll notifies employees
that their W2s are ready for digital download; then, employees can
login to Cash App Taxes and securely import their W2, and complete
and submit their tax forms.
-
The upcoming release of Team Member Badges will let
sellers provide their teams with physical NFC badges to
authenticate on Square POS hardware, while the new Square
Shifts offering gives sellers more options to manage their
teams with POS-integrated time tracking, tip-management solutions,
scheduling, and payroll prep.
- Square Loyalty is now seamlessly integrated with
Apple Pay and Wallet, allowing sellers to offer
personalized digital loyalty cards that their buyers can add to
Apple Wallet. Loyalty passes in Wallet are automatically presented
at checkout when paying with Apple Pay, so buyers can easily earn
and redeem points with their in-store purchases.
- Gift Cards are now trackable in Square
Profile, giving buyers better visibility into their
available gift card balances while giving sellers increased
redemptions and sales, and Gift Card Marketplaces API allows
partners such as Thnks, Giftogram, and
Trucentive to instantly list eGift Cards from Square sellers
in public directories, giving Square sellers the same reach as
bigger brands.
- Customer Directory now integrates House
Accounts, which lets sellers give trusted customers the
convenience to defer payment and invoice them at a later date.
- Updates to Square Dashboard include Product Store,
Subscription Management, Square Banking integration, updated
Transactions Reporting, and new Metrics and Performance
Charts – all of which help sellers better manage their
operations, analyze and source insights to make informed business
decisions, and find the Square or third-party partner solutions
that they need to continue growing or add new revenue streams. For
larger, multi-location sellers, the redesigned Launchpad
gives them a better view and management tools across business
locations.
New and expanded partnerships also add value to our sellers
through third-party integrations. Our new App Marketplace
Learning Hub, improved Search and Filtering,
and In-App Recommendations help sellers find the partners
who best match their needs.
- Meta for Business enables retail sellers to leverage
Square’s marketing channel integrations to drive traffic to their
Square Online store through quick and easy setup, item catalog
syndication, and up-to-date inventory.
- Intuit Mailchimp integration allows merchants to sync
real-time data from their Square point of sale, ecommerce store, or
subscriptions to organize contacts, personalize messaging, and
deliver successful marketing campaigns.
- ClassPass now integrates with Square's Bookings API in
the US and Canada, allowing sellers to seamlessly push their
availability and services to ClassPass members while viewing
ClassPass appointments directly in their Square dashboard.
- Zapier’s no-code automation platform lets sellers
automate both simple and complex workflows across 5,000+ apps.
Currently Square has 21 Triggers and Actions available on Zapier,
which sellers can use to create custom workflows.
Expanding Our Product Ecosystem Globally
International expansion continues to be one of Square’s key
priorities, with a focus on reaching product parity across all of
our markets so that sellers around the globe can diversify their
revenue streams and automate operations.
- Square for Restaurants launched in Japan,
marking full global availability. With the inclusion of Square’s
latest Kitchen Display System, Japanese restaurateurs
now have fully integrated payments and POS software to run their
entire operations from kitchen to dining room.
- Square for Restaurants mobile POS is now also available
in all global markets after launching in Japan, Canada, France,
Ireland, and Spain. The portable POS gives
servers the power of an all-in-one point of sale device in their
apron pocket, and helps cover more tables without having to run
back and forth to the countertop point of sale, even when they’re
short-staffed.
- Square for Retail on Square Terminal launched in
Australia, France, Ireland, and Spain, helping
retailers in any industry offer flexible, on-the-go checkout
experiences for additional convenience and time savings, supported
by the ability to text and email customer receipts on the portable,
handheld device.
- Square Appointments on Square Terminal launched in
Australia, France, Ireland, and Spain,
enabling beauty professionals to be able to process sales and
manage bookings whilst being mobile on their premises.
- Square Loyalty launched in Japan, now
letting sellers run their own loyalty program without relying on
third-party programs that have long dominated in Japan. Square
Loyalty is now fully global, available to sellers in all of
Square’s markets.
- Square Point of Sale added Scales integration in
Australia and the UK, enabling sellers to use
supported scales with their point of sale to checkout customers
quickly and reliably, increase receipt clarity, and be compliant
with local regulation.
- We continued expanding Square’s footprint in
Spain, adding support for the Canary
Islands.
- Square’s integration with Google Business Profile
expanded to Australia, Canada, and the UK, which
allows sellers to manage their store locations on Google Search and
Google Maps all from the Square Dashboard.
For more information on Square’s integrated ecosystem of
commerce technology, please visit squareup.com or contact
sales.
About Square
Square helps sellers more easily run and grow their businesses
with its integrated ecosystem of commerce solutions. Square offers
purpose-built software to run complex restaurant, retail, and
professional services operations, versatile e-commerce tools,
embedded financial services and banking products, buy now, pay
later functionality through Afterpay, staff management and payroll
capabilities, and much more – all of which work together to save
sellers time and effort. Millions of sellers across the globe trust
Square to power their business and help them thrive in the economy.
Square is part of Block, Inc. (NYSE: SQ), a global technology
company with a focus on financial services. For more information,
visit www.squareup.com.
1Inclusive of SMB, midmarket, and enterprise sellers as of March
31, 2023.
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