Snap Inc. Launches Wellbeing Features to Support Snapchatters
12 6월 2020 - 2:45AM
Business Wire
Includes New Partnership with Headspace, Snap
Originals and Tools to Empower Snapchatters to Support Friends
Struggling with Social and Emotional Wellbeing
Snap Inc. (NYSE:SNAP) today announced a series of new
features designed to educate and empower members of the Snapchat
community to support friends who might be struggling with their own
social and emotional wellbeing. This effort includes a new
partnership with Headspace, a global leader in meditation and
mindfulness on new tools, and premium content.
These features were informed by research conducted late last
year into how Snapchatters and their friends experience mental
health. We found that an overwhelming majority of Snapchatters
experience feelings of stress and anxiety and that their friends
are the first people they turn to when they need help, more than
professionals or even their parents. They also see their friends as
the most positive force in their lives -- consistent with other
studies that have shown that spending time with friends can be one
of the most effective ways to combat feelings of loneliness and
depression.
As the platform that reaches 90% of 13-34 year olds, and
connects them with their close friends, Snapchat can play an
important role in helping our community access preventative
wellbeing tools, and resources when they or their friends are
experiencing a mental health crisis.
Headspace Mini
As part of a new developer product, Snap Minis, that allows
developers to bring bite sized utilities into Snapchat, Headspace
and Snap are partnering on a new Headspace Mini that will give
Snapchatters access to guided meditations and mindfulness
practices, directly in our app.
Minis are designed to deeply integrate within conversations on
Snapchat, so coordinating between friends is faster than ever.
Through the Headspace Mini, Snapchatters will be able to do
exercises with friends, or use new tools to send encouraging
messages to positively boost friends in need. The Mini will roll
out to Snapchatters in the coming weeks.
New Snap Originals
Our platform content, Discover, features Snap Originals --
premium mobile Shows made exclusively for Snapchat’s audience.
New premium Snapchat Original Shows on our Discover platform to
help demystify mental health. Later this year, “Coach Kev” produced
by Laugh Out Loud will premiere, in which comedian and producer
Kevin Hart, inspired by his own experiences, becomes the go-to
coach, sharing positivity and wisdom, for anyone aspiring to live
their best life. Earlier this year, we aired a documentary series,
“Mind Yourself,” that offered an honest look at teens’ mental
health journeys and was watched by 12 million Snapchatters
New Tools to Support Snapchatters
Our in-app reporting tools allow Snapchatters to alert us when
they worry their friends are at risk for self-harm, and we notify
that friend of the help available to them. We’re now significantly
improving that experience, by immediately showing those
Snapchatters how they can get connected with emergency services,
message a trained counselor through Crisis Text Line, or talk live
with someone at the National Suicide Prevention Hotline.
Friends Check Up
Privacy and safety are critical to helping our community feel
comfortable expressing themselves freely, with their close friends.
Snapchat is not designed to facilitate easy messaging from
strangers -- by default, you cannot receive a message from someone
you have not accepted as a friend.
With our community using Snapchat more than ever to stay
connected to their friends and loved ones, we want to do our part
to help remind and inform them about safety on Snapchat. We just
launched a new safety notification that prompts Snapchatters to
review their list of friends and make sure they only are friends
with people they know and trust in real life.
Here For You
Our research also informed the development of a feature we
rolled out earlier than planned to help support our community
during the onset of COVID-19. Here For You provides Snapchatters
with expert resources when they search for topics related to their
emotional and physical wellbeing, including stress related to
COVID-19, anxiety, depression, domestic violence, bullying and
more.
As we launch these new features, content, and partnerships, we
want to make it as easy as possible for Snapchatters to access
them. We are creating a new Here For You Center in Snapchatters’
profiles that will be a hub for all of these different resources --
and where we will continue to add new initiatives over time.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
About Headspace
Headspace was created with one mission in mind: to improve the
health and happiness of the world. Reaching more than 65 million
users in 190 countries, Headspace was one of the first meditation
apps in the world and remains a leader in mindfulness and mental
training. Headspace is committed to advancing the field of
mindfulness through clinically validated research, with one of the
largest research pipelines of any digital health and wellness
company. Headspace operates a B2B business (Headspace for Work) to
offer its mindfulness products and services to more than 900
companies, such as Starbucks, Adobe, GE, Hyatt and Unilever, to
help them build healthier, more productive cultures and higher
performing organizations. Headspace supports government entities
like New York State and the UK’s National Health Service (NHS) to
offer digital mental health tools. Headspace partners with many of
the world’s most-recognizable brands, including Apple and Amazon,
as well as with Nike, NBA and the U.S. Women's National Soccer Team
to offer sport and movement content. Headspace Health is
Headspace’s digital health subsidiary pioneering new ways to
incorporate the Headspace mindfulness experience into digital
medicine. Headspace has been recognized by Fast Company as one of
the World's Most Innovative Companies, Apple's Best of 2018,
Samsung's Best of 2019 and one of CB Insights' top digital health
companies, along with being selected for five Webby Awards in
health and fitness between 2018 and 2019. For more information
please visit us at www.headspace.com, or follow us on Facebook,
Twitter and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20200611005154/en/
Press: press@snap.com
Headspace PR: press@headspace.com
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