39% of holiday shoppers look to save, while
the remaining prioritize gifts and experiences
TORONTO, Nov. 16,
2023 /CNW/ -- JLL released today the Canada Holiday
Shopping Survey Report 2023, highlighting the preferences and
behaviours of holiday shoppers across Canada.
The report indicates that 39% of Canadian holiday shoppers
prioritize saving money, while the remaining 61% expand their
holiday budget to make the season more fulfilling for their loved
ones. Despite inflation concerns, shoppers' average holiday budgets
increased by 16% from last year, with Canadians planning to spend
an average of $1,049.00 on holiday
related experiences, gifts, and merchandise combined in 2023.
Clothing, shoes, and gift cards are the top choices for holiday
gifts, with shoppers planning to visit a total of five stores and
purchase seven different gifts on average. Moreover, the report
reveals that shopping centers, restaurants, food courts, and movie
theaters are the most sought-after destinations for holiday
experiences.
Shopping centres dominate as the preferred method of shopping,
with 95% of holiday shoppers planning to visit them, an average of
three times. Dining out at restaurants is also highly popular, with
93% of shoppers planning to eat out two or more times during the
holiday season.
As more shoppers plan to eat and/or drink in shopping centres,
average dwell time continues to increase, reaching an average of 65
minutes this year. In 2021, average dwell time was 50 minutes.
With fewer shoppers concerned about health and safety, short
trips have become less popular. Half of shoppers plan to stay at a
shopping centre between 30 and 90 minutes.
The report indicates a preference for physical stores over
online shopping, with big box and discount stores remaining highly
popular among shoppers. However, deal-hunters tend to favor
e-commerce platforms, with Amazon topping the list of preferred
retailers in Canada.
In terms of social media use for shopping decisions, YouTube,
Facebook, and Instagram are the most popular platforms among
Canadian shoppers.
"A significant change in 2023 is the prioritization of emotional
connection with loved ones through gifts and experiences," said
Tim Sanderson, Executive Vice
President, Retail, JLL Canada. "Despite economic uncertainty, many
will spend 30% of their budget on experience such as dining,
recreation and travel."
Methodology
The report surveyed 1,000 online respondents throughout
Canada across gender, age,
ethnicity, education, income, marital status, number of children,
employment status, career, and province. The survey was conducted
in English on October 24-25,
2023.
To access the full Canada Holiday Shopping Survey Report 2023
and learn more about the findings, please visit jll.ca.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial
real estate and investment management company, has helped clients
buy, build, occupy, manage and invest in a variety of commercial,
industrial, hotel, residential and retail properties. A Fortune
500® company with annual revenue of $20.9 billion and operations in over 80 countries
around the world, our more than 105,000 employees bring the power
of a global platform combined with local expertise. Driven by our
purpose to shape the future of real estate for a better world, we
help our clients, people and communities SEE A BRIGHTER
WAYSM. JLL is the brand name, and a registered
trademark, of Jones Lang LaSalle Incorporated. For further
information, visit jll.com.
SOURCE JLL