The fan-favorite grill and bar will debut as
the primary sponsor for Spire's No. 7 Chevy, driven by Corey LaJoie at Daytona
DALLAS, Jan. 23,
2024 /PRNewswire/ -- Chili's® Grill &
Bar is off to the races in its new partnership with Spire
Motorsports for the upcoming 2024 NASCAR Cup Series race
season. Chili's will be the primary sponsor of Spire's No. 7
Chevrolet Camaro ZL1 driven by Corey
LaJoie, at the Daytona 500 on February 18.
In addition to the season opener, Chili's will also be showcased
as an associate sponsor on February
25 at Atlanta Motor Speedway, March
3 at Las Vegas Motor Speedway and March 24 at Circuit of the Americas in
Austin, Texas.
"We strive to partner with brands that want to embrace the
spirit of motorsports and share our love for pushing the limits
both on and off the track," said Jeff
Dickerson, Spire Motorsports co-owner. "Our partnership with
Chili's at the Daytona 500 will set a fun precedent for the season
to come — we can't wait for everyone to see what we have in
store."
A fan favorite on and off the racetrack, Corey LaJoie is a third-generation racer and
fixture in the NASCAR community. Last season was a career year for
LaJoie with two top-five and three top-10 finishes in NASCAR's
premier division. He earned a career best fourth-place finish at
Atlanta Motor Speedway in March 2023,
going on to match that effort at Talladega Superspeedway last
fall. Recently named NASCAR Fan Choice's 'Best Driver on
Social Media' and host of the popular podcast 'Stacking Pennies,'
Corey's fun, genuine and lighthearted personality make him the
perfect driver for both Spire Motorsports and Chili's.
More information about Chili's sponsorship at the Great American
Race and the car design reveal will be announced closer to the
race, but for more information about Spire Motorsports, please
visit spire-motorsports.com.
About Spire Motorsports
Spire Motorsports is a NASCAR Cup Series and NASCAR CRAFTSMAN
Truck Series race team co-owned by long-time NASCAR industry
executives Jeff Dickerson and
Thaddeus "T.J." Puchyr. Spire Motorsports earned its inaugural
NASCAR Cup Series victory in its first full season of competition
when Justin Haley took the checkered
flag in the Coke Zero Sugar 400 at Daytona International Speedway
on July 7, 2019. Less than three
years later, William Byron drove
Spire Motorsports' No. 7 Chevrolet Silverado to its inaugural
NASCAR CRAFTSMAN Truck Series win on April
7, 2022, at Martinsville Speedway. The team's most recent
win came on May 20, 2023 when
Kyle Larson took the checkered flag
in the Tyson 250 at North Wilkesboro Speedway.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining
industry and the flagship brand of Dallas-based Brinker International, Inc.
(NYSE: EAT). We are known for our big mouth burgers, Chicken
Crispers®, full-on sizzling fajitas and hand-shaken margaritas. We
take our food seriously – but not ourselves – because dining out
should feel like a celebration even if there is nothing to
celebrate. Our passion is making everyone feel special, and every
day, our ChiliHeads make it their job to spread #ChilisLove across
our more than 1,600 restaurants in 29 countries and two
territories. And Chili's cares. We host local Give Back Events to
support kids, education and hunger and have raised more than
$100 million benefiting St. Jude
Children's Research Hospital through generous Guest donations. Find
more information about us at chilis.com, follow us
on Twitter or Instagram, like us
on Facebook or join us on TikTok.
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SOURCE Chili's Grill & Bar