PITTSBURGH, Nov. 6, 2024
/PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) announced
a new holiday ad campaign starring DICK'S House of Sport brand
partner and NFL legend, J.J. Watt. Alongside brothers Derek and
T.J. and parents Connie and John, the new spot taps into nostalgia,
featuring several callbacks to favorite holiday movie moments.
The spot, titled A Watt Holiday Classic, opens with J.J.,
Derek, T.J., Connie and John huddled around a shopping cart,
getting ready to finish up a holiday trip at DICK'S Sporting Goods.
Caught up in the mayhem of last-minute shopping, the Watt family
accidentally leaves J.J. behind. Realizing he is the only one in
the store, and somehow "made his family disappear", J.J.
decides to take full advantage of the situation and comedically
plays up the joyful and playful experience of being unaccompanied
inside a DICK'S store after hours. Each scene contains an easter
egg, paying homage to beloved holiday movie classics like "Home
Alone", "Elf", "National Lampoon's Christmas Vacation", "A
Christmas Story" and more. With A Watt Holiday
Classic, DICK'S is bringing holiday cheer to athletes
everywhere, reminding viewers to get ahead on their lists and start
shopping at DICK'S.com – unlike DICK'S stores, it's open 24/7.
"Any chance I get to spend some extra time at DICK'S Sporting
Goods, I take it. And our family definitely made the most of this
one," said Watt. "Getting to re-enact our favorite holiday movies
and start my gift shopping a little early was a blast, and with the
massive selection of products, I could've spent all night in
there!"
"J.J. has been a great partner this year. After the fun we had
filming J.J.'s House, and during a time that is all about
family and friends, we knew we had to bring him back in-store and
find a way to incorporate Derek, T.J., Connie and John," said
Mark Rooks, VP Creative and
Entertainment at DICK'S Sporting Goods. "All five of them really
brought their A-game and filled the set with energy and humor.
While we are happy J.J. feels so at home in a DICK'S Sporting
Goods, we will have to gently remind him of our closing time."
The new campaign will run across broadcast, digital, social, and
streaming services. A Watt Holiday Classic was created and
produced by DICK'S Sporting Goods' internal creative team, with
production services provided by Hungry Man Productions.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement
by inspiring, supporting and personally equipping all athletes to
achieve their dreams. Founded in 1948 and headquartered in
Pittsburgh, the leading
omnichannel retailer serves athletes and outdoor enthusiasts in
more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands,
Going Going Gone! and Warehouse Sale stores, online, and through
the DICK'S mobile app. DICK'S also owns and operates DICK'S House
of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile platform for live streaming,
scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found
on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
Media Contact
DICK'S Sporting Goods
– press@dcsg.com
Category: Company
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SOURCE DICK'S Sporting Goods