Catch the Christmas Spirit with "Glisten
and the Merry Mission"
for a Limited Time at Select Locations Across the U.S.
ST.
LOUIS, Nov. 9, 2023 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW) is delighted to announce a magical
theatrical kickoff weekend for its own Glisten and the Merry
Mission, as laughter, wide eyes, and smiles were celebrated in
movie seats across the country. Theaters were buzzing with joy and
anticipation as kids reveled in the magic of the holiday film, with
many in attendance by way of a free children's movie ticket
received by creating their very own furry friend at participating
Build-A-Bear Workshops.
In a heartwarming celebration of togetherness and fun, families
from coast to coast came to Cinemark locations this past weekend
for the much-anticipated opening weekend. Merry Mission
events were held in select theaters in major metros, where kids of
all ages built their own companions from the Merry
Mission plush collection and had the opportunity to
meet Glisten, the enchanting titular character who shines on
screen. Based on the film's storyline, the 2023 Merry
Mission plush collection launched in mid-October and is already
popular with guests. The excitement was palpable as hundreds of
kids were proudly accompanied by their new furry friends to view
the show.
The adventure is far from over, as Build-A-Bear continues to
invite families to benefit from an exclusive ticket offer. Many
guests have already received a free child's ticket to attend the
film by simply creating and purchasing a furry friend at a
participating Build-A-Bear Workshop. Build-A-Bear fans and holiday
movie fans alike will also be able to see Glisten and the Merry
Mission on their favorite streaming platforms beginning
December 1.
"Seeing the joy on young faces brings the creation of our film
and our beloved Glisten's story to a full and complete circle,"
remarks Build-A-Bear Workshop President and Chief Executive
Officer, Sharon Price John. "A trip
to a Build-A-Bear Workshop has evolved into a holiday tradition for
many kids and 'kids at heart' alike, so to be able to add to
memory-making festivities of the season through the release of
Glisten and the Merry Mission is something very dear to
us."
Hear what movie critics have to say about Glisten and the
Merry Mission:
"There's a palpable heartbeat and a positive
message about believing in the magic of Christmas which kids will
appreciate. Glisten and the Merry Mission is nonetheless
sweet, charming and pleasant without becoming dull, too preachy or
cheesy. Kids will love it." - NYC Movie Guru
"Kids will eat it up. They'll be entranced, and
you'll be won over by the movie's tender humor and innocent charm."
– The Aisle Seat
"This animated Christmas movie for kids is still
sweetly charming, adorably silly, and full of good cheer." –
Common Sense Media
"Glisten and the Merry Mission is a fun,
enjoyable, cute movie for families with younger children." –
Movie Guide
Glisten and the Merry Mission scored a 75 on Rotten
Tomatoes.
Delivering excitement beyond theaters and stores, Glisten and
the Merry Mission also comes to life in the metaverse through
Build-A-Bear Tycoon on Roblox, a game developed in partnership with
leading metaverse game developer Gamefam. Since its launch, the
brand has had more than 12 million visits by fans interacting in
the game to select, stuff, and personalize their perfect bear,
participate in the iconic heart ceremony, build their own
fantastical workshop and other playful locations. Users can now
join in on the newest update, a Merry Mission journey, just in time
for the holidays. Players in the game can experience the movie in
this virtual space by visiting the in-game theater to watch the
movie trailer, view the music video for "We Go To Work" a featured
song in the film, and participate in a new mini-game to help
Santa's elves with the holiday rush by packing and prepping toys.
Fans also have the chance to be rewarded a free limited Glisten
UGC, the heroic snow deer in Glisten and The Merry Mission.
The experience is available on the Roblox platform across Android,
iOS, Mac, Windows PC, and Xbox One.
Glisten and the Merry Mission follows a young elfling,
Marzipan, and her mother Cinnameg, the newly minted manager of
Santa's troubled North Pole workshop. Marzipan must believe in the
magic of the season to help save Christmas, which leads to the
adventure of a lifetime and the search to rediscover the enchanted
snow deer, Glisten. The film features a variety of award-winning
celebrity voice talent including Leona
Lewis, Julia Michaels,
Dionne Warwick, Freddie Prinze Jr., Chevy Chase, Billy Ray
Cyrus and Trinity Bliss.
The film features an original holiday song by Frankie McNellis titled "Merry, Merry
Christmas", which currently tops the Build-A-Bear Spotify list and
iHeart Radio Channel at #1 following its recent release. Guests can
see the full video at
https://www.buildabear.com/merry-mission-movie.
Guests can go to the Glisten and the Merry
Mission website to learn more about the movie release,
watch the trailer, and sign up for special promotions and upcoming
events at Build-A-Bear® | Glisten and the Merry
Mission Movie (buildabear.com).
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of
consumer groups who enjoy the personal expression in making their
own "furry friends" to celebrate and commemorate life moments.
Nearly 500 interactive brick-and mortar experience locations
operated through a variety of formats provide guests of all ages a
hands-on entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop