Build-A-Bear Workshop Launches Mobile Application on iTunes
26 10월 2010 - 11:35PM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment
retailer of customized stuffed animals, announced today that it is
launching its first mobile application for Apple’s iPad, iPhone and
iPod Touch on Nov. 1. With this free Build-A-Bear Workshop branded
app, Guests can check out the latest furry friends and fashions,
receive special offers from time to time just for App users, plus
play exclusive games to win virtual prizes.
“We are excited to engage our Guests with the Build-A-Bear
Workshop brand in a whole new way,” said Maxine Clark, founder and
chief executive bear of Build-A-Bear Workshop. “By offering this
mobile application, we are providing family-friendly entertainment
for kids of all ages who are on the go.”
The app extends the availability of buildabearville.com®, the
company’s virtual world. Guests can redeem codes and play
mini-games while earning Bear Bills®, the buildabearville.com
currency. They can also access the Bearville Times, a newsletter
that provides details on the latest events and initiatives in
Build-A-Bearville®.
In addition to the Build-A-Bearville section of the App, the
Build-A-Bear Workshop mobile application will include:
- Store Locator - finds
Build-A-Bear Workshop store locations worldwide
- What’s Hot - showcases the
latest furry friends and the official Collector’s Guide for Guest
to keep track of their Build-A-Bear Workshop furry friends, plus
provides news on Build-A-Bear Workshop events.
- Offers and Codes –gives the
scoop on in-store promotions, plus exclusive offers and
Build-A-Bearville codes just for App users
- Family Fun – shares fun
activities and craft projects for the whole family to enjoy
The Build-A-Bear™ App for iPhone, iPod Touch and iPad will be
available as a free download from iTunes® App Store or at
www.itunes.com/appstore/ beginning Nov. 1.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at buildabearville.com®.
The company was named to the 2009 and 2010 FORTUNE 100 Best
Companies to Work For® lists. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $394.4 million in fiscal 2009. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com®.
Parental permission may be required to access
buildabearville.com. Visit buildabearville.com for details.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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부터 7월(7) 2023 으로 7월(7) 2024