ANN ARBOR, Mich., Sept. 1 /PRNewswire/ -- Borders® today announced
it is teaming with Build-A-Bear Workshop® to bring the popular
teddy bear to life in more than 500 Borders superstores
nationwide.
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Borders will feature the Build-A-Bear Workshop book "Holly
& Hal Moose™: Our Uplifting Christmas Adventure", "Holly
& Hal Moose: Our Uplifting
Christmas Adventure" DVD and Hal Moose™, a Build-A-Bear
Workshop plush toy, in stores. Borders will encourage customers to
purchase the furry friend, book, and DVD and donate the items to
the company's holiday book drive. Borders hosts several book drives
each year to benefit needy children. Borders will also carry
"Build-A-Bear Workshop" Make and Play Kits, available Nov. 1, 2010.
"We are excited to partner with Borders this holiday season to
offer fun make and play kits and Holly & Hal Moose products," said Maxine Clark, Build-A-Bear Workshop founder and
chief executive bear. "We anticipate that the Build-A-Bear Workshop
Make and Play Kits in Borders stores will encourage creativity and
imaginative play for kids of all ages."
Borders will host a free Build-A-Bear Workshop themed party on
Nov. 13 in stores nationwide to
celebrate the partnership. Activities will include singing,
dancing and coloring.
"This relationship with Build-A-Bear Workshop further emphasizes
our focus on expanding our retail offerings beyond books, and
delivering as much consumer choice as possible," said Mike Edwards, CEO of Borders. "Our customers are
creative, and Build-A-Bear Craftshop products provide an
opportunity for them to express themselves in Borders retail stores
in new, fun ways. We're committed to delivering an excellent
customer experience—it'll be exciting to see just how creative our
community can be."
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto
Rico, Canada, the
United Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle
East, and Mexico. Founded
in St. Louis in 1997, Build-A-Bear
Workshop is the leader in interactive retail. Brands include
make-your-own Major League Baseball® mascot in-stadium locations,
and Build-A-Dino® stores. Build-A-Bear Workshop extends its
in-store interactive experience online with its award winning
virtual world Web site at buildabearville.com®. The company was
named to the 2009 and 2010 FORTUNE 100 Best Companies to Work For®
lists. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2009. For
more information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com®.
About Borders Group, Inc.
Headquartered in Ann Arbor,
Mich., through its subsidiaries, Borders Group, Inc. (NYSE:
BGP) is a leading specialty retailer of books as well as other
educational and entertainment items. The company employs
approximately 19,500 throughout the U.S., primarily in its
Borders(R) and Waldenbooks(R) stores. Online shopping is offered
through borders.com. Find author interviews and vibrant discussions
of the products we and our customers are passionate about online at
facebook.com/borders, twitter.com/borders and
youtube.com/bordersmedia. For more information about the company,
visit borders.com/media.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
One can identify these forward-looking statements by the use of
words such as "expects," "planning," "preparing," "possibility,"
"opportunity," "goal," "will," "may," "intend," "anticipates,"
"working toward" and other words of similar meaning. One can also
identify them by the fact that they do not relate strictly to
historical or current facts. These statements are likely to address
matters such as the company's future financial condition and
performance (including earnings per share, liquidity, cash flows,
debt levels, market share growth and other sales information,
inventory levels and capital expenditures), its strategic
initiatives such as the expansion of product categories, including
eBook content and eReaders and contemplated strategic partnerships.
These statements are subject to risks and uncertainties that could
cause actual results and plans to differ materially from those
included in the company's forward-looking statements.
These risks and uncertainties include, but are not limited to,
consumer demand for the company's products, particularly during the
holiday season, which is believed to be related to general economic
and geopolitical conditions, competition and other factors; the
availability of adequate capital – including vendor credit – to
fund the company's operations and to carry out its strategic plans;
adverse litigation results or other claims; the performance of the
company's information technology systems; the anticipated impact of
our Borders Rewards and Borders Rewards Plus programs; with respect
to eBook content and eReaders, the availability to the company of
anticipated content levels and a variety of competitive devices;
and, with respect to strategic partnerships, the ability to
identify and reach agreements with acceptable partners.
The company's periodic reports filed from time to time with the
Securities and Exchange Commission contain more detailed
discussions of these and other risk factors that could cause actual
results and plans to differ materially from those included in the
forward-looking statements, and those discussions are incorporated
herein by reference. The company does not undertake any obligation
to update forward-looking statements.
SOURCE Borders
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