Albertsons Companies Hosts 2nd Annual Competition for Emerging Specialty and Natural Food, Beverage and Pet Products
08 1월 2024 - 11:01PM
Business Wire
Grocer launches application process for
innovative, disruptive brands
Albertsons Companies (NYSE: ACI) today launched its 2nd Annual
Albertsons Cos. Innovation Launchpad competition. After a
successful event last year, the grocer is once again in search of
emerging brands representing food, beverage and pet products.
Independent specialty and natural food brands between $2 million
and $8 million in net retail sales are encouraged to apply for the
opportunity to compete live at the Natural Products Expo West in
California on March 12. The award ceremony will be held on March
13.
As part of the competition, 50 applicants will be chosen to
present their brands to a panel of judges. The products should
reflect areas such as functional beverage, hydration, low sugar or
carb, high protein, global flavors, healthy snacking, healthy
prepared meals and premium pet items. The top three winners will
receive prizes valued at more than $300,000 total, including cash
and industry services.
Last year, the competition generated more than 900 applicants
with 47 selected to present their products to the judges. The three
grand prize winners were Like Air Baked Puffcorn, Evive Smoothie
Cubes and Dream Pops Plant-Based Ice Cream, and each brand received
prizes valued at $170,000 including cash, services and industry
recognition. In addition, 10 brands received appointments with
Albertsons Cos.’ national team and data and consultation
packages.
“The inaugural Albertsons Cos. Innovation Launchpad competition
was such a fun, engaging and lively way for us to connect with new
brands, and we had a tremendous response from entrepreneurs hoping
to have their products spotlighted,” said Jennifer Saenz, EVP and
Chief Merchandising Officer at Albertsons Cos. “We are so excited
to host this event once again. The competition not only opens doors
for these emerging brands, but also gives us the opportunity to
discover new, innovative products for our customers.”
The top brands selected in this year’s competition will also be
considered for distribution in Albertsons Cos. banner stores
including Albertsons, Safeway, Jewel-Osco, Shaw’s, ACME, Pavilions,
Kings Food Markets, Balducci's Food Lovers Market, Market Street
and Haggen.
Applications for the Albertsons Cos. Innovation Launchpad are
being accepted now through Jan. 19. For more information on the
competition or to apply, visit
launchpad2024.powerappsportals.com.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of September 9, 2023, the Company operated 2,272
retail food and drug stores with 1,726 pharmacies, 401 associated
fuel centers, 22 dedicated distribution centers and 19
manufacturing facilities. The Company operates stores across 34
states and the District of Columbia with 24 banners including
Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb,
Randalls, United Supermarkets, Pavilions, Star Market, Haggen,
Carrs, Kings Food Markets and Balducci's Food Lovers Market. The
Company is committed to helping people across the country live
better lives by making a meaningful difference, neighborhood by
neighborhood. In 2022, along with the Albertsons Companies
Foundation, the Company contributed more than $200 million in food
and financial support, including more than $40 million through our
Nourishing Neighbors Program to ensure those living in our
communities and those impacted by disasters have enough to eat.
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