VITC Vitacost.Com, Inc. (MM)

Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, announced that it achieved the 7th highest score in the ForeSee E-Retail Satisfaction Index for Spring 2012, maintaining its top 10 status for the third year in a row. ForeSee's customer satisfaction ratings are done using the American Customer Satisfaction Index (ACSI) methodology, a sophisticated scientific formula developed at the University of Michigan that predicts consumer spending behavior.   

"Since 2010, Vitacost.com has continued to generate an impressive customer satisfaction score," said Larry Freed, President and CEO of ForeSee. "The results of this survey speak to Vitacost.com's consistent commitment to customer satisfaction, which we believe is the most important metric an organization can track."

"We are extremely pleased to achieve this recognition from ForeSee for the third year in a row as we are focused on delivering a high quality customer experience," commented Jeffrey Horowitz, Vitacost.com's Chief Executive Officer. "We believe our attractive value proposition including a broad healthy living product selection, discounted pricing model, and superior customer service has enabled us to receive this prestigious award." 

About ForeSee

As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.foresee.com for customer experience solutions and original research.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:
         Vitacost.com
         Kathleen Reed
         Director of Investor Relations
         561.982.4180
         
         ICR, Inc.
         John Mills
         Senior Managing Director
         310.954.1105