Ryan & Maniskas, LLP Files Class Action Against Vitacost.com, Inc.

Ryan & Maniskas, LLP (www.rmclasslaw.com/cases/vitacost) announces that it has commenced a class action in the United States District Court for the Southern District of Florida on behalf of all persons or entities who purchased shares of Vitacost.com, Inc. (“Vitacost.com” or the “Company”) (NASDAQ:VITC) common stock pursuant and/or traceable to the Company's Initial Public Offering commencing on or about September 24, 2009 (the “IPO”) and on behalf of purchasers of the Company's common stock between September 24, 2009 and April 20, 2010, inclusive (the “Class Period”).

For more information regarding this class action suit, please contact Ryan & Maniskas (Richard A. Maniskas, Esquire) toll-free at (877) 316-3218 or by email at rmaniskas@rmclasslaw.com or visit: www.rmclasslaw.com/cases/vitacost.

The complaint charges Vitacost.com and certain of its officers and directors with violations of the Securities Act of 1933 and the Securities Exchange Act of 1934. Vitacost.com operates as an online retailer and direct marketer of health and wellness products. The Complaint alleges that throughout the Class Period defendants knew or recklessly disregarded that their public statements concerning Vitacost.com's financial performance were materially false and misleading. Specifically, the Complaint alleges that defendants' public statements failed to disclose or indicate the following: (1) that the Company was starting a product-mix shift away from the high-margin proprietary products; (2) that the Company inflated demand for its proprietary products; (3) that the Company was pushing out excess product to customers so that it could mask declining demand; (4) that the Company was experiencing logistical issues at its own plants; (5) that the Company lacked significant oversight processes and procedures and utilized ineffective operations software, despite knowing that those issues existed; (6) that as a result of this, the Company’s financial results were materially inflated at all relevant times; (7) that the Company lacked adequate internal and financial controls; and (8) that the Company's projections regarding future growth lacked in any reasonable basis when made.

On April 20, 2010, after the close of the market, Vitacost.com issued a press release in which it announced updated guidance for revenue and fully diluted earnings per share for the first quarter ending on March 31, 2010 and full year 2010. Specifically, the Company cut its first-quarter and full-year profit and revenue estimates, citing disappointing sales along with manufacturing problems. On this news, shares of Vitacost.com stock declined $3.02 per share, or 24 percent, to close on April 21, 2010 at 9.54 per share, on unusually heavy volume.

Plaintiff seeks to recover damages on behalf of all purchasers of Vitacost.com common stock during the Class Period (the “Class”). The plaintiff is represented by Ryan & Maniskas, LLP, which has expertise in prosecuting investor class actions and extensive experience in actions involving financial fraud.

If you are a member of the class, you may, no later than July 23, 2010, request that the Court appoint you as lead plaintiff of the class. A lead plaintiff is a representative party that acts on behalf of other class members in directing the litigation. In order to be appointed lead plaintiff, the Court must determine that the class member's claim is typical of the claims of other class members, and that the class member will adequately represent the class. Under certain circumstances, one or more class members may together serve as "lead plaintiff." Your ability to share in any recovery is not, however, affected by the decision whether or not to serve as a lead plaintiff. You may retain Ryan & Maniskas, LLP or other counsel of your choice, to serve as your counsel in this action.

For more information about the case or to participate online, please visit: www.rmclasslaw.com/cases/vitacost, or contact Richard A. Maniskas, Esquire toll-free at (877) 316-3218, or by e-mail at rmaniskas@rmclasslaw.com. For more information about class action cases in general or to learn more about Ryan & Maniskas, LLP, please visit our website: www.rmclasslaw.com.

Ryan & Maniskas, LLP is a national shareholder litigation firm. Ryan and Maniskas, LLP is devoted to protecting the interests of individual and institutional investors in shareholder actions in state and federal courts nationwide.

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