TRAK (MM)

Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced that Saleztrack, a leading provider of dealership marketing solutions, has agreed to integrate the Chrome Video Showcase of full-motion vehicle videos into its Internet lead management tool, Digitrack. With the integration of Chrome�s Video Showcase, the Digitrack lead management solution will enable dealers to respond automatically to online vehicle leads with an interactive presentation that combines detailed vehicle information or e-brochures with full-motion video in a single email. By delivering complete vehicle information and a full-motion video, the Digitrack system will help generate greater interest in both the vehicle and the dealership, resulting in more conversions and vehicle sales. �Saleztrack is delighted to partner with Chrome Systems to provide our automotive clients with a low cost, cutting-edge interactive communications tool that will help set them apart in the marketplace when communicating with customers and prospects,� said Bill Lloyd, CEO of Saleztrack. �We�re pleased to be a part of Saleztrack�s unique lead management system,� said Pete Batten, general manager of Chrome Systems. �Studies have shown that full-motion video grabs customers� attention and can lead to greater conversion rates and sales. By incorporating our videos into their product, Saleztrack is giving their dealers a significant competitive advantage.� About Saleztrack (www.saleztrack.com) Saleztrack, a technology driven results based automotive marketing provider utilizes advanced multi channeled web 2.0 technology, which dramatically increases both closing ratios and customer retention through its proprietary software and industry-unique kiosk. Saleztrack�s suite of technology driven marketing tools � Digitrack, SmartBox and Smartbox Pro � has proven to increase auto dealers� sales and revenue by 20% within 12 months while lowering their marketing costs. About Chrome (www.chrome.com) Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook�, and since 1986 has collected, analyzed and enhanced �raw� automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK). Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding the benefits of Chrome�s products and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome�s success in expanding its customer base and product and service offerings; and other risks listed in the DealerTrack�s reports filed with the SEC, including its 2007 Form 10-K. These filings can be found on DealerTrack�s website at www.dealertrack.com and the SEC�s website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. TRAK-G