TRAK (MM)

Using Chrome data products and vehicle images, Ai-Dealer provides a complete online consumer shopping experience, from research to purchase PORTLAND, Ore., Feb. 21 /PRNewswire/ -- Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (NASDAQ:TRAK) and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced that Ai-Dealer LLC is using Chrome's Automotive Description Service, VIN decoding web service, New Vehicle Data, and dynamic vehicle images to drive its e-commerce software solution. Ai-Dealer uses an avatar, or animated online host, to guide dealership customers through the complete vehicle purchasing experience, from research to credit application to calculating monthly payments including taxes, title, and fees. Chrome's detailed vehicle descriptions and comprehensive vehicle images enable Ai-Dealer to accurately portray the vehicle inventory of participating dealerships so that consumers can purchase specific vehicles online with confidence. "The digital future of car dealership websites is shopping and/or buying online," said Brian Hoecht, CEO, Ai-Dealer. "True automotive e-commerce, with a 'shopping cart' and the identification of specific vehicles and options, is possible only if the online experience is comprehensive and seamless, and gives consumers all the information they need to make an informed purchase. For Ai-Dealer, the Chrome platform was the only choice to make this happen." "Shopping cart e-commerce is the next step for automotive dealerships, and we are excited to be working with Ai-Dealer to deliver this new technology to consumers," said Peter Batten, Chrome Systems General Manager. "With help from Chrome solutions, Ai-Dealer is changing the face of vehicle buying, and we're proud to be a part of their success." About Chrome (http://www.chrome.com/) Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (NASDAQ:TRAK). About Ai-Dealer (http://www.ai-dealer.com/) Commercially available since 2006, Ai-Dealer remains the only current provider of shopping cart vehicle e-commerce systems for car dealers. Ai- Dealer's shopping cart doesn't replace the showroom; instead it opens up a new, complimentary sales channel for car dealers to attract and engage customers. This new e-commerce channel brings both 100% direct online sales as well as high quality incremental selling opportunities. Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding the benefits of Chrome's Automotive Description Service, VIN decoding web service, New Vehicle Data, and dynamic vehicle images and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome's success in expanding its customer base and product and service offerings; and other risks listed in the DealerTrack's reports filed with the SEC, including its 2006 Form 10-K. These filings can be found on DealerTrack's website at http://www.dealertrack.com/ and the SEC's website at http://www.sec.gov/. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. TRAK-G CONTACT: Gary McKenzie Chrome Systems (866) 901-9784 DATASOURCE: Chrome Systems Inc. CONTACT: Gary McKenzie of Chrome Systems, +1-866-901-9784 or Web site: http://www.chrome.com/ http://www.dealertrack.com/ http://www.ai-dealer.com/

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