Latest Expedia brand to join
Tradedoubler network
London, UK
and Rome, Italy - 18 March 2013
Venere.com, the online reservation specialist is
expanding its affiliate marketing campaign strategy through
Tradedoubler, the international performance marketing and
technology company. Tradedoubler is launching Venere.com affiliate
programs in the United Kingdom, Germany, Austria, France, Italy,
Sweden, Norway, the Netherlands, Belgium and Spain in a move which
reflects the increasing reliance of consumers on Internet sites to
research and book their travel.
Research1. shows that
online travel agents (OTAs) are leading the surge in the growth of
Europe's online travel market, increasing bookings by nearly 22 per
cent in contrast to supplier websites' 15 per cent gain. It
is estimated that OTAs outpaced the hotel bookings market by 14 per
cent in 2012 and, although the pace of growth is expected to slow
due to economic conditions, it is still expected to grow by nearly
eight per cent in 2014.
Venere's technology allows for real-time pricing
and room availability information to be posted across many of the
140,000 active publishers in Tradedoubler's leading network,
maximising its reach across Europe. Quick integration and
easy access to Venere's ever-growing property portfolio and latest
special deals allows publishers, both large and small, to monetise
content and links for accommodation all over the world.
Spyros Assonitis, Director Global Marketing,
Venere.com, says: "Customers are moving online to book their
travel and accommodation and our offering is proving attractive.
But in this highly competitive marketplace, working with a trusted
and truly international partner known for its ability to generate
new revenues is essential for us. Knowing that Tradedoubler
works with our parent company, Expedia, and understands the travel
market were important factors in awarding them the business."
Jon Lord, Group Director, Corporate Clients,
Tradedoubler comments: "Venere.com is a significant international
player in the online travel market and we're delighted to welcome
another Expedia brand to the network. It's our job to ensure
that we're getting the Venere.com proposition in front of
consumers, across all 10 markets, so when they are researching,
planning and then finally booking their trips Venere is front of
mind throughout the purchase journey."
Venere.com offers travellers more than 140,000
hotels, bed & breakfasts, apartments, country houses and other
types of accommodation, to book across more than 180
countries. Venere.com is planning to expand its
presence worldwide and at the same time reinforce its strengths in
its core markets which are mainly in Southern Europe.
-
2012 PhoCusWright Inc. The European
Travel Overview.
ENDS
For further information,
please contact:
Jane Henry
Head of PR & Communications, Tradedoubler
+44 20 7798 5866
jane.henry@tradedoubler.com
About
Venere.com, an Expedia Inc. company
Created in Italy in 1995,
Venere.com is the European specialist for online reservation of
hotels and other types of accommodation and one of the leaders on
the global market. Since September 2008 Venere.com is an Expedia
Inc. company (NASDAQ: EXPE), the world's largest travel marketplace.
The
Venere.com website is one of the most renowned in the world for the
quality, completeness and originality of its content. The platform
contains over 140.000 hotels, bed & breakfasts, apartments,
country houses, and other types of lodgings in over 180 countries.
Venere.com meets the demanding and changing needs of travellers,
helping them to truly identify, customize and book the ideal
accommodation. Thanks to the free online search, the simplicity of
use and an innovative content, with multilingual detailed
descriptions and interactive maps, Venere.com is one of the most
user-friendly websites in the marketplace.
Venere.com has been one of the
pioneer websites to integrate and publish user reviews in 2001. The
platform currently contains over 1.000.000 independent opinions
rated by its clients. This content is one of the guarantees of the
quality and the reliable approach established by Venere.com for its
users.
For more
information on Venere.com please visit www.venere.com
For
more information on Expedia Inc. http://www.expediainc.com/
About
Tradedoubler
Tradedoubler is an international leader in
performance-based digital marketing and technology. Founded in
Sweden in 1999, Tradedoubler pioneered affiliate marketing in
Europe and remains the most successful pan-European performance
marketing company, combining strategic international insight with
detailed in-country expertise. It helps 2,000 advertisers achieve
their business goals through its high quality network of 140,000
publishers and was the first to offer an integrated e- and
m-commerce offering to help advertisers extend their online
programmes to users on mobile devices.
Tradedoubler is committed to close collaboration
with each customer, helping them to generate revenue and succeed on
a national and international scale. Among Tradedoubler's
advertisers are American Express, ClubMed, Dell, Disney, Expedia
and CDON. The share is listed on Nasdaq OMX on the Stockholm
Exchange. More information can be found on www.tradedoubler.com
Tradedoubler Books Online
Reservations Specialist Venere.com
This
announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the
information contained therein.
Source: TradeDoubler AB via Thomson Reuters ONE
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