0001158172false00011581722024-08-062024-08-06

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): August 6, 2024
COMSCORE, INC.
(Exact name of registrant as specified in charter) 
Delaware001-3352054-1955550
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
11950 Democracy Drive
Suite 600
Reston, Virginia 20190
(Address of principal executive offices, including zip code)
(703) 438–2000
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of Each ClassTrading SymbolName of Each Exchange on Which Registered
Common Stock, par value $0.001 per shareSCORNASDAQ Global Select Market
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
1


Item 2.02 Results of Operations and Financial Condition.
On August 6, 2024, the comScore, Inc. issued a press release announcing its financial results for the period ended June 30, 2024. A copy of the press release announcing the foregoing is furnished as Exhibit 99.1 hereto and is incorporated herein by reference.
The information in this Item 2.02, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, regardless of any general incorporation language in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
Exhibit No.Description
99.1
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2



SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

comScore, Inc.
By:/s/ Mary Margaret Curry
Mary Margaret Curry
Chief Financial Officer and Treasurer
Date: August 6, 2024
3

Exhibit 99.1


image0a03.jpg
FOR IMMEDIATE RELEASE
Comscore Reports Second Quarter 2024 Results
RESTON, Va., August 6, 2024 – Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2024.
Q2 2024 Financial Highlights
Revenue for the second quarter was $85.8 million compared to $93.7 million in Q2 2023
Net loss of $1.7 million compared to $44.9 million in Q2 2023; prior period included a goodwill impairment charge of $44.1 million and restructuring costs of $4.1 million
Adjusted EBITDA of $6.9 million compared to $8.9 million in Q2 2023
Revising full-year guidance

"While the second quarter fell short of our expectations, we remain confident that the direction we're taking the company – one that is focused on delivering omnichannel measurement solutions to address the growing gaps in today's measurement offerings – is the right one," said Jon Carpenter, CEO of Comscore. "The revision to our full-year estimates reflects the pace with which our turnaround is happening, not our confidence in the strategic direction we've taken. As we head into the back half of the year, our Proximic offerings are scaling rapidly and we're seeing agencies and brands leaning into our cross-platform measurement solutions, validating the opportunity in front of us. We're committed to a return to growth, completing this turnaround and delivering the results that our stakeholders expect."
Second Quarter Summary Results
Revenue in the second quarter was $85.8 million, down 8.4% from $93.7 million in Q2 2023. Content & Ad Measurement revenue declined 6.7% from Q2 2023 mainly due to lower revenue from our syndicated audience offerings, primarily related to national TV and syndicated digital products. Research & Insight Solutions revenue declined 16.5% from Q2 2023, primarily due to lower deliveries of custom digital products.
Our core operating expenses, which include cost of revenues, sales and marketing, research and development and general and administrative expenses, were $86.5 million, a decrease of 6.1% compared to $92.1 million in Q2 2023, primarily due to a decline in employee compensation as a result of our restructuring efforts and lower cloud computing costs.
Net loss was $1.7 million in Q2 2024, compared to $44.9 million in Q2 2023, resulting in net loss margins of 2.0% and 47.9% of revenue, respectively. After accounting for dividends on our convertible preferred stock, loss per share attributable to common shares was $(1.19) and $(10.21) for Q2 2024 and Q2 2023, respectively.
Non-GAAP adjusted EBITDA for the quarter was $6.9 million, compared to $8.9 million in Q2 2023, resulting in adjusted EBITDA margins of 8.1% and 9.6%, respectively. Excluding the impact of foreign currency transactions, FX adjusted EBITDA for the quarter was $7.2 million, compared to $9.1 million in Q2 2023. Adjusted EBITDA and adjusted EBITDA margin exclude stock-based compensation, restructuring costs, amortization of cloud-computing implementation costs, change in fair value of contingent consideration and warrants liability, transformation costs (added in Q3 2023 and applied to prior periods), impairment of goodwill and other items as presented in the accompanying tables. FX adjusted EBITDA excludes these items as well as gain/loss from foreign currency transactions.
Balance Sheet and Liquidity
As of June 30, 2024, cash, cash equivalents and restricted cash totaled $14.8 million. Total debt principal, including $10.0 million in outstanding borrowings under our senior secured revolving credit agreement, was $22.0 million.
2024 Outlook
Based on current trends and expectations, we are revising our guidance for full-year 2024 revenue and adjusted EBITDA, now expecting to end the year with revenue between $350 and $360 million and an adjusted EBITDA margin of at least



10%. We anticipate that our syndicated audience revenue will continue to be impacted by the challenges the legacy media channels are experiencing, and that demand for custom digital products will continue to be unpredictable due to the macroeconomic environment. As a result, we expect revenue in the third quarter of 2024 to be down 4% to 6% from Q3 2023. However, we do expect the declines to moderate towards year-end as revenue from our Proximic and CCR products ramps. We anticipate a return to growth in 2025 with continued investment in these products.
We do not provide GAAP net income (loss) or net income (loss) margin on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, variable interest expense, litigation and restructuring expense and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss) and net income (loss) margin, on a forward-looking basis.
Conference Call Information for Today, Tuesday, August 6, 2024 at 5:00 p.m. ET
Management will host a conference call to discuss the results on Tuesday, August 6, 2024 at 5:00 p.m. ET. The live audio webcast along with supplemental information will be accessible at ir.comscore.com/events-presentations. Participants can obtain dial-in information by registering for the call at the same web address and are advised to register in advance of the call to avoid delays. Following the conference call, a replay will be available via webcast at ir.comscore.com/events-presentations.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue and adjusted EBITDA margin for 2024, revenue drivers, economic and industry trends, strategic plans and opportunities, market developments, value delivery to stakeholders, transformation plans, product and technology investments, and future growth. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in our business and customer, partner and vendor relationships; external market conditions and competition; continued changes or declines in ad spending or other macroeconomic factors; evolving privacy and regulatory standards; product adoption rates; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Use of Non-GAAP Financial Measures
To provide investors with additional information regarding our financial results, we are disclosing in this press release adjusted EBITDA, adjusted EBITDA margin and FX adjusted EBITDA, which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported



under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), net income (loss) margin, various cash flow metrics, and our other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures, net income (loss) and net income (loss) margin. These reconciliations should be carefully evaluated.

Media
Marie Scoutas
Comscore, Inc.
press@comscore.com

Investors
John Tinker
Comscore, Inc.
212-203-2129
jtinker@comscore.com



COMSCORE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
As ofAs of
 June 30, 2024December 31, 2023
(In thousands, except share and per share data)(Unaudited)
Assets
Current assets:
Cash and cash equivalents$14,655 $22,750 
Restricted cash188 186 
Accounts receivable, net of allowances of $441 and $614, respectively
53,904 63,826 
Prepaid expenses and other current assets12,019 11,228 
Total current assets80,766 97,990 
Property and equipment, net 49,162 41,574 
Operating right-of-use assets15,920 18,628 
Deferred tax assets 2,424 2,588 
Intangible assets, net 6,514 8,115 
Goodwill 309,649 310,360 
Other non-current assets9,707 12,040 
Total assets$474,142 $491,295 
Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity
Current liabilities:
Accounts payable$32,088 $30,551 
Accrued expenses 30,696 34,422 
Contract liabilities47,758 48,912 
Revolving line of credit10,000 16,000 
Accrued dividends32,616 24,132 
Customer advances7,953 11,076 
Current operating lease liabilities8,299 7,982 
Contingent consideration1,191 4,806 
Other current liabilities4,168 4,680 
Total current liabilities174,769 182,561 
Non-current operating lease liabilities17,948 23,003 
Non-current portion of accrued data costs35,190 32,833 
Deferred tax liabilities970 1,321 
Other non-current liabilities11,543 7,589 
Total liabilities240,420 247,307 
Commitments and contingencies
Convertible redeemable preferred stock, $0.001 par value; 100,000,000 shares authorized and 82,527,609 shares issued and outstanding as of June 30, 2024 and December 31, 2023; aggregate liquidation preference of $236,616 as of June 30, 2024, and $228,132 as of December 31, 2023
187,885 187,885 
Stockholders' equity:
Preferred stock, $0.001 par value; 5,000,000 shares authorized as of June 30, 2024 and December 31, 2023; no shares issued or outstanding as of June 30, 2024 or December 31, 2023
— — 
Common stock, $0.001 par value; 13,750,000 shares authorized as of June 30, 2024 and December 31, 2023; 5,227,876 shares issued and 4,889,637 shares outstanding as of June 30, 2024, and 5,093,380 shares issued and 4,755,141 shares outstanding as of December 31, 2023
Additional paid-in capital1,699,689 1,696,612 
Accumulated other comprehensive loss(16,207)(14,110)
Accumulated deficit(1,407,666)(1,396,420)
Treasury stock, at cost, 338,239 shares as of June 30, 2024 and December 31, 2023
(229,984)(229,984)
Total stockholders' equity45,837 56,103 
Total liabilities, convertible redeemable preferred stock and stockholders' equity$474,142 $491,295 




COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)
 Three Months Ended June 30,Six Months Ended June 30,
(In thousands, except share and per share data)2024202320242023
Revenues $85,837 $93,684 $172,632 $185,242 
Cost of revenues (1) (2)
51,953 52,958 102,020 104,887 
Selling and marketing (1) (2)
14,812 17,036 30,176 34,190 
Research and development (1) (2)
8,373 8,790 17,140 17,709 
General and administrative (1) (2)
11,334 13,274 24,547 26,848 
Amortization of intangible assets800 801 1,601 3,612 
Restructuring493 4,104 953 5,102 
Impairment of goodwill— 44,100 — 44,100 
Total expenses from operations87,765 141,063 176,437 236,448 
Loss from operations(1,928)(47,379)(3,805)(51,206)
Other income (expense), net376 1,609 651 (203)
(Loss) gain from foreign currency transactions(248)(168)715 (1,634)
Interest expense, net(444)(363)(1,016)(715)
Loss before income taxes(2,244)(46,301)(3,455)(53,758)
Income tax benefit536 1,392 693 178 
Net loss$(1,708)$(44,909)$(2,762)$(53,580)
Net loss available to common stockholders:
Net loss$(1,708)$(44,909)$(2,762)$(53,580)
Convertible redeemable preferred stock dividends(4,244)(3,872)(8,484)(7,697)
Total net loss available to common stockholders$(5,952)$(48,781)$(11,246)$(61,277)
Net loss per common share (3):
Basic and diluted$(1.19)$(10.21)$(2.28)$(12.94)
Weighted-average number of shares used in per share calculation - Common Stock (3):
Basic and diluted4,991,496 4,776,431 4,938,464 4,734,519 
Comprehensive loss:
Net loss$(1,708)$(44,909)$(2,762)$(53,580)
Other comprehensive (loss) income:
Foreign currency cumulative translation adjustment(110)(119)(2,097)1,398 
Total comprehensive loss$(1,818)$(45,028)$(4,859)$(52,182)
(1) Excludes amortization of intangible assets, which is presented as a separate line item.
(2) Stock-based compensation expense is included in the line items above as follows:
Three Months Ended June 30,Six Months Ended June 30,
2024202320222023
Cost of revenues$156 $244 $399 $322 
Selling and marketing139 210 279 315 
Research and development105 193 285 248 
General and administrative611 1,014 1,426 1,893 
Total stock-based compensation expense$1,011 $1,661 $2,389 $2,778 
(3) Adjusted retroactively for a 1-for-20 reverse split of our common stock effected on December 20, 2023.




COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
 Six Months Ended June 30,
(In thousands)20242023
Operating activities:
Net loss$(2,762)$(53,580)
Adjustments to reconcile to net cash provided by operating activities:
Depreciation10,657 9,593 
Non-cash operating lease expense2,653 2,847 
Stock-based compensation expense2,389 2,778 
Amortization expense of finance leases1,656 849 
Amortization of intangible assets 1,601 3,612 
Impairment of goodwill— 44,100 
Deferred tax benefit(365)(675)
Other 453 1,242 
Changes in operating assets and liabilities:
Accounts receivable9,322 14,301 
Prepaid expenses and other assets492 2,093 
Accounts payable, accrued expenses and other liabilities(1,584)(4,094)
Contract liabilities and customer advances(4,151)(3,070)
Operating lease liabilities(4,758)(3,778)
Net cash provided by operating activities15,603 16,218 
Investing activities:
Capitalized internal-use software costs(11,664)(10,884)
Purchases of property and equipment(456)(1,122)
Net cash used in investing activities(12,120)(12,006)
Financing activities:
Payments of line of credit(6,000)— 
Contingent consideration payment at initial value(3,704)(1,037)
Principal payments on finance leases(1,161)(888)
Other(95)(254)
Net cash used in financing activities(10,960)(2,179)
Effect of exchange rate changes on cash, cash equivalents and restricted cash(616)580 
Net (decrease) increase in cash, cash equivalents and restricted cash(8,093)2,613 
Cash, cash equivalents and restricted cash at beginning of period22,936 20,442 
Cash, cash equivalents and restricted cash at end of period$14,843 $23,055 
    
As of June 30,
20242023
Cash and cash equivalents$14,655 $22,657 
Restricted cash188 398 
Total cash, cash equivalents and restricted cash $14,843 $23,055 



Reconciliation of Non-GAAP Financial Measures
The following table presents a reconciliation of GAAP net loss and net loss margin to non-GAAP adjusted EBITDA, adjusted EBITDA margin and non-GAAP FX adjusted EBITDA for each of the periods identified:
Three Months Ended June 30,Six Months Ended June 30,
(In thousands)
2024 (Unaudited)
2023 (Unaudited)
2024 (Unaudited)
2023 (Unaudited)
GAAP net loss
$(1,708)$(44,909)$(2,762)$(53,580)
Depreciation5,409 4,869 10,657 9,593 
Amortization expense of finance leases1,012 420 1,656 849 
Amortization of intangible assets800 801 1,601 3,612 
Interest expense, net444 363 1,016 715 
Income tax benefit(536)(1,392)(693)(178)
EBITDA5,421 (39,848)11,475 (38,989)
Adjustments:
Stock-based compensation expense1,011 1,661 2,389 2,778 
Restructuring493 4,104 953 5,102 
Amortization of cloud-computing implementation costs362 359 724 718 
Transformation costs (1)
— 100 75 100 
Impairment of goodwill— 44,100 — 44,100 
Change in fair value of contingent consideration liability— 59 89 155 
Other (income) expense, net (2)
(377)(1,588)(663)227 
Non-GAAP adjusted EBITDA $6,910 $8,947 $15,042 $14,191 
Net loss margin (3)
(2.0)%(47.9)%(1.6)%(28.9)%
Non-GAAP adjusted EBITDA margin (4)
8.1 %9.6 %8.7 %7.7 %
Adjustments:
Loss (gain) from foreign currency transactions248 168 (715)1,634 
Non-GAAP FX adjusted EBITDA$7,158 $9,115 $14,327 $15,825 
(1) Transformation costs represent expenses incurred prior to formal launch of identified strategic projects with anticipated long-term benefits to the company. These costs generally relate to third-party consulting and non-capitalizable technology costs tied directly to the identified projects. We added transformation costs as an adjustment in Q3 2023 for greater transparency around these costs and have applied the adjustment to prior periods for comparison.
(2) Adjustments to other (income) expense, net reflect non-cash changes in the fair value of warrants liability included in other income (expense), net on our Condensed Consolidated Statements of Operations and Comprehensive Loss.
(3) Net loss margin is calculated by dividing net loss by revenues reported on our Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.
(4) Adjusted EBITDA margin is calculated by dividing adjusted EBITDA by revenues reported on our Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.



Revenues
Revenues from our offerings of products and services are as follows:
 Three Months Ended June 30,
(In thousands)
2024 (Unaudited)
% of Revenue
2023 (Unaudited)
% of Revenue$ Variance% Variance
Content & Ad Measurement
Syndicated Audience (1)
$64,189 74.8 %$69,139 73.8 %$(4,950)(7.2)%
Cross-Platform8,000 9.3 %8,208 8.8 %(208)(2.5)%
Total Content & Ad Measurement72,189 84.1 %77,347 82.6 %(5,158)(6.7)%
Research & Insight Solutions13,648 15.9 %16,337 17.4 %(2,689)(16.5)%
Total revenues$85,837 100.0 %$93,684 100.0 %$(7,847)(8.4)%
(1) Syndicated Audience revenue includes revenue from our movies business, which grew from $8.8 million in the second quarter of 2023 to $9.3 million in the second quarter of 2024.
 Six Months Ended June 30,
(In thousands)
2024 (Unaudited)
% of Revenue
2023 (Unaudited)
% of Revenue$ Variance% Variance
Content & Ad Measurement
Syndicated Audience (1)
$128,789 74.6 %$139,605 75.4 %$(10,816)(7.7)%
Cross-Platform16,020 9.3 %14,453 7.8 %1,567 10.8 %
Total Content & Ad Measurement144,809 83.9 %154,058 83.2 %(9,249)(6.0)%
Research & Insight Solutions27,823 16.1 %31,184 16.8 %(3,361)(10.8)%
Total revenues$172,632 100.0 %$185,242 100.0 %$(12,610)(6.8)%
(1) Syndicated Audience revenue includes revenue from our movies business, which grew from $17.5 million in the first half of 2023 to $18.4 million in the first half of 2024.










v3.24.2.u1
Cover Page
Aug. 06, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date Aug. 06, 2024
Entity Registrant Name COMSCORE, INC.
Entity Incorporation, State or Country Code DE
Entity File Number 001-33520
Entity Tax Identification Number 54-1955550
Entity Address, Address Line One 11950 Democracy Drive
Entity Address, Address Line Two Suite 600
Entity Address, City or Town Reston
Entity Address, State or Province VA
Entity Address, Postal Zip Code 20190
City Area Code 703
Local Phone Number 438–2000
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Common Stock, par value $0.001 per share
Trading Symbol SCOR
Security Exchange Name NASDAQ
Entity Emerging Growth Company false
Entity Central Index Key 0001158172
Amendment Flag false

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