BEIJING, July 19,
2023 /PRNewswire/ -- On July
14, 2023, iQIYI, an innovative market-leading online
entertainment service in China,
opened iQIYI QiBubble Space, the company's first offline
parent-child theme park, in Yanqing District, Beijing. The theme park, marking iQIYI's
latest explorations in pursuing IP commercialization, incorporates
elements from iQIYI QiBubble's original animation IPs which
provides an immersive entertainment experience for users.
Nearly 6,000 square meters in size, iQIYI QiBubble Space
features seven themed spaces and over 200 entertainment programs
with focuses ranging from theatre, role-playing games, and mroe.
Many programs have been developed based on Babydino Tales
and Dudangman, which are two of iQIYI QiBubble's most
popular self-produced animation IPs. These programs promise
visitors an interactive experience that combines fun, exploration
of novel ideas, community building and learning opportunities for
families.
GONG Yu, founder and CEO of iQIYI, said: "The iQIYI QiBubble
Space transforms the figures that children used to only see on
screens into real companions, allowing families to play games and
enjoy each other's company in real life. This signifies a
significant milestone as more of iQIYI's original IPs come to life
in the offline world. Starting with iQIYI QiBubble Space, iQIYI
will continue to expand more children's entertainment content
offline throughout the country."
In its design, the iQIYI QiBubble Space incorporates a parenting
philosophy of embracing diversity and openness. In creating a games
environment that encourages exploration and prioritizes
parent-children interaction, the Space meets the unique needs of
millennial parents and promises to become a landmark destination
for family vacations in Beijing.
XUE He, founder of iQIYI QiBubble Space, said, "Curiosity
cultivated during childhood can become a lifelong superpower with
lasting benefits."
With a focus on nurturing inquisitiveness and a willingness to
explore, the park brings to life the core value embedded in iQIYI
QiBubble's high-quality original animation IPs. It creates an open
and inclusive offline space where children have the opportunity to
engage with and explore the world around them.
The iQIYI QiBubble Space also offers entertainment options
beyond just the theme park. With local cultural tourism offerings
and purpose-built hotel, the iQIYI QiBubble Space taps into the
potential of broader Yanqing region.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI