HOUSTON and NEW YORK,
July 2, 2020 /PRNewswire/
-- Francesca's Holdings Corporation (Nasdaq: FRAN) and Poq
today announced its partnership to develop francesca's® first
mobile application.
As part of the Company's effort to meet the customer wherever,
whenever and however she chooses to shop, francesca's® plans to
launch a new iOS app this summer and a new Android app later this
year, in time for Black Friday and the holiday season. Recognizing
that mobile is increasingly becoming her preferred way to shop,
this application will be designed to enhance the customer
experience when she engages with francesca's® on her smart phone.
The new digital format will provide an elevated design, improved
navigation and increased ease of use.
Andrew Clarke, CEO at Francesca's
Holdings Corp, stated, "During the temporary store closure period
resulting from the COVID-19 pandemic, our ecommerce business
surged. Given the accelerating shift to online shopping, we are
excited to be stepping up our digital transformation strategy with
the launch of this mobile app. In addition to enhancing her online
shopping experience, the app will provide valuable insights into
how customers interact with our brand, enabling us to interact with
her in a more relevant and impactful way. After careful
consideration, we chose Poq for this project based on their
extensive expertise in building mobile shopping apps that empower
businesses like ours to engage customers and facilitate financial
success."
President of Poq, Mike Hann,
added, "It's important to see brands like francesca's placing app
commerce at the center of their digital transformation strategy and
doubling down on mobile in light of the recent changes in consumer
behavior." He continued, "We look forward to working together with
francesca's® to bring shoppers a superior and unified omnichannel
shopping experience."
About francesca's
francesca's® is a specialty retailer which operates a
nationwide-chain of boutiques providing customers a unique, fun and
personalized shopping experience. The merchandise assortment
is a diverse and balanced mix of apparel, jewelry, accessories and
gifts. Today, francesca's® operates approximately 701 boutiques in
47 states and the District of
Columbia and also serves its customers through
francescas.com. For additional information on francesca's®, please
visit www.francescas.com.
About Poq
Poq is a Software-as-a-Service app platform that empowers
retailers to create highly-effective and fully-customized mobile
apps that provide a superior shopping experience. These apps allow
retailers to build stronger brands, sell more products, deepen
customer loyalty and deliver highly relevant content,
communications and rewards. Poq clients include global brands and
retailers such as; Belk, Cotton On, SurfStitch, Feelunique,
Missguided and Kurt Geiger.
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SOURCE Francesca’s Holdings Corporation; Poq