Now in general availability, Criteo unlocks
the full power of onsite retail media with shoppable video, driving
a 5.6x lift in new-to-brand customer
NEW
YORK, April 23, 2025 /PRNewswire/ --
Criteo S.A. (NASDAQ: CRTO), the commerce media company, today
announced the general availability of its Onsite Video solution for
retail media. This innovative offering integrates shoppable video
ad formats directly into the digital storefronts of Criteo's
retailer partners, including Albertsons® Companies, Inc., Costco,
Walmart Mexico, and a growing network of other top retailers. The
new solution enables brands and advertisers to seamlessly bridge
storytelling and sales at the point of purchase, driving both brand
affinity and conversions.
With the introduction of Onsite Video, Criteo now offers a
comprehensive, full-funnel onsite advertising suite, combining
Video, Display and Sponsored Product ad formats in one unified
platform. This expansion further strengthens Criteo's position as
the go-to platform for performance-driven commerce media, while
also providing brands and agencies new ways to influence shoppers
higher in the marketing funnel.
"Video has always been a powerful storytelling tool but rarely a
direct driver of commerce – until now," said
Stephen Howard-Sarin, Managing Director, Retail Media,
Americas at Criteo. "It's an incredibly exciting time for retail
media. With the launch of Onsite Video into general availability,
we're giving brands, agencies and retailers the tools to captivate,
convert and create meaningful shopping experiences."
Research reveals that onsite retail media can generate up to 70%
in gross margins, making it a valuable revenue stream for
retailers. Onsite Video presents a new opportunity for retailers to
unlock incremental revenue by attracting premium CPMs while
complementing other ad formats. For advertisers, it engages
high-intent shoppers with dynamic content at critical purchase
decision-making moments. When combined with Display and Sponsored
Products ads, Onsite Video has shown a 5.6x lift* in new-to-brand
customers, highlighting its impact in full-funnel strategies
focused on expanding reach, driving awareness and acquiring new
customers.
Early adopters are already unlocking the full potential of
Onsite Video as part of holistic, full-funnel campaigns. Albertsons
Media Collective®, the retail media arm for Albertsons Cos., is a
beta partner for Onsite Video and saw standout results in a test
campaign where shoppers exposed to both Onsite Video and Sponsored
Products delivered a 280% increase in click-through rates,
signaling deeper engagement. When paired with Sponsored Product
ads, Onsite Video also drove a 460% lift in sales, reinforcing its
value in influencing purchase decisions and connecting brands with
new audiences.
"We're committed to identifying ways to reduce friction and add
value across the shopper journey. That translates to an omnichannel
approach, and also to a varied approach for each channel, ensuring
that we can empower brands to go beyond reaching customers, to meet
them where they are," said Liz
Roche, VP of Media and Measurement at Albertsons Media
Collective®. "Expanding our collaboration with Criteo to include
Onsite Video enhances our ability to deliver a shopper-centric
retail media offering with high-impact ad experiences that drive
measurable results."
Bernie Che, Senior Director, Retail Acceleration at
Flywheel added: "From the agency side, the ability to activate and
measure Onsite Video alongside Sponsored Products and Display in a
single platform represents an exciting opportunity for our clients.
As this capability develops, we'll be able to tie multiple formats
together and better understand how they work collectively to drive
meaningful outcomes — including discovery, consideration and
customer acquisition. This level of insight will allow us to
optimize full-funnel campaigns more efficiently, ultimately driving
stronger results for our clients."
For more information on Criteo's retail media solutions and its
retail media ecosystem, click here.
*Criteo analysis in conjunction with 18 brands and four early
access retailer partners.
Contacts
Criteo Public Relations
Jessica Meyers,
j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that
enables marketers and media owners to drive better commerce
outcomes. Its industry leading Commerce Media Platform connects
thousands of marketers and media owners to deliver richer consumer
experiences from product discovery to purchase. By powering trusted
and impactful advertising, Criteo supports an open internet that
encourages discovery, innovation, and choice. For more information,
please visit www.criteo.com.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including projected financial results for the quarter ending
March 31, 2025 and the year ending
December 31, 2025, our expectations
regarding our market opportunity and future growth prospects and
other statements that are not historical facts and involve risks
and uncertainties that could cause actual results to differ
materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to innovate and respond to changes in
technology, uncertainty regarding our ability to access a
consistent supply of internet display advertising inventory and
expand access to such inventory, including without limitation
uncertainty regarding the timing and scope of proposed changes to
and enhancements of the Chrome browser announced by Google,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion (including related to changes in a specific country's
or region's political or economic conditions), the impact of
competition, uncertainty regarding legislative, regulatory or
self-regulatory developments regarding data privacy matters and the
impact of efforts by other participants in our industry to comply
therewith, the impact of consumer resistance to the collection and
sharing of data, our ability to access data through third parties,
failure to enhance our brand cost-effectively, recent growth rates
not being indicative of future growth, our ability to manage
growth, potential fluctuations in operating results, our ability to
grow our base of clients, and the financial impact of maximizing
Contribution ex-TAC, as well as risks related to future
opportunities and plans, including the uncertainty of expected
future financial performance and results and those risks detailed
from time-to-time under the caption "Risk Factors" and elsewhere in
the Company's SEC filings and reports, including the Company's
Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly
Reports on Form 10-Q as well as future filings and reports by the
Company. Importantly, at this time, macro-economic conditions
including inflation and fluctuating interest rates in the U.S. have
impacted Criteo's business, financial condition, cash flow and
results of operations.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
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