Avenue A / Razorfish Lends Creative Hand to Design Portfolio.com
16 4์ 2007 - 10:00PM
Business Wire
Supporting Cond๏ฟฝ Nast in providing business executives with a
sophisticated, new business Web site, Avenue A | Razorfish, one of
the largest interactive services firms in the world (NASDAQ: AQNT),
helped create Portfolio.com, the online arm of the publishing
bellwether๏ฟฝs latest magazine creation ๏ฟฝ Cond๏ฟฝ Nast Portfolio. The
Web site (www.portfolio.com) sets a new and emerging agenda for
today๏ฟฝs business executive. In Phase I of a multiphase approach,
Avenue A | Razorfish helped develop a site that presents business
news, insights and opinions on Portfolio.com in a highly visual
manner. Through imagery, illustrations, infographics, and video,
the site provides business executives with a full range of content
and resources, including related video and research on magazine
articles, more than one million company and executive profiles,
city guides for business travelers and the ability to comment
instantaneously on articles and columns. In addition, the site
offers branded tools such as the ๏ฟฝHype Report,๏ฟฝ which dynamically
tracks the most blogged about companies and executives on the Web.
๏ฟฝOur shared vision in developing Portfolio.com was to create a
destination business executives would want to visit every day,๏ฟฝ
commented Bob Lord, East region president, Avenue A | Razorfish.
๏ฟฝWhether to get caught up on breaking news or do a little research
for their next business trip, our goal was to make that journey as
meaningful and relevant as possible.๏ฟฝ Avenue A | Razorfish and its
team of user experience, creative and technology experts worked in
tandem with the digital team at Portfolio.com to create a unique
one-stop-shop for breaking news, in-depth features, columns and
blogs, as well as articles on must-have gadgets and luxury goods.
Working closely with the Portfolio.com team, Avenue A | Razorfish
set its focus on the pieces of the Web site that would resonate
with today๏ฟฝs savvy business professional. The most important
initiative in building the site was to make sure it was efficient
and easy to use, not only for readers, but also for Portfolio.com๏ฟฝs
editorial staff to ensure the pages were flexible and dynamic.
Editors will be able to easily update and customize their sections,
providing readers a pertinent and timely experience. ๏ฟฝToday๏ฟฝs
business executives are looking for efficiency in their media
consumption online,๏ฟฝ Christopher Jones, Managing Editor of the Web
site, said. ๏ฟฝPortfolio.com delivers a wide variety of topics for
the well-rounded business professional, from the top stories of the
day, to the latest in culture and lifestyle, all presented in a
visually meaningful and provocative way.๏ฟฝ ๏ฟฝWith Phase I of the Web
site launch behind us, we๏ฟฝre gaining momentum to build and expand
the capabilities Portfolio.com offers our users down the road,
thereby dynamically changing and improving our user๏ฟฝs experience
every day,๏ฟฝ said Ari Brandt, Portfolio.com๏ฟฝs General Manager of
Digital Media. About Cond๏ฟฝ Nast Portfolio.com Portfolio.com is the
online counterpart to Cond๏ฟฝ Nast Portfolio, the new business
magazine launching in April 2007. Portfolio.com provides an
informed take on business in real time. The site will cover
breaking business news and analysis with bloggers and columnists on
a diverse range of topics, from hedge funds to politics to
Hollywood, as well as editorial and photography from the magazine.
Portfolio.com will be a daily resource for business executives and
the general interest reader. About Avenue A | Razorfish Avenue A |
Razorfish is one of the largest interactive marketing and
technology services agencies in the world. The company helps
industry leaders such as Kraft, Dell, The New York Times and
Starwood Hotels use digital channels to acquire and service
customers. Avenue A | Razorfish's full suite of digital offerings
includes online advertising, Web site design and development, email
and search engine marketing, emerging media strategies, and
enterprise portal development. Its award-winning client teams have
a great understanding of customer needs and provide solutions
through distinct business disciplines, which include: analytics,
strategy, technology, media, creative design and user experience.
An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT),
Avenue A | Razorfish has offices in markets across the United
States, and global operations in Australia, China, France, Germany,
Japan and the United Kingdom. Please visit
www.avenuea-razorfish.com for more information. In the company name
Avenue A | Razorfish noted in this news release, a pipe symbol
appears between Avenue A and Razorfish. This symbol may not appear
properly in some systems.
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