Cingular.com Gets Makeover
08 11월 2006 - 10:00PM
PR Newswire (US)
Website Redesign Makes it Easier to Surf 'n Save ATLANTA, Nov. 8
/PRNewswire/ -- Cingular Wireless is making it easier than ever for
customers to shop for wireless service and manage their accounts
online following a full redesign of http://www.cingular.com/.
Combining a new world-class design with new levels of
personalization, cingular.com gives customers greater control over
their online shopping experience by making it easier than ever to
purchase services, devices and accessories. While at the site,
customers can also establish a personal online account at
MyCingular, where they can then review and pay their bill, check
voice minutes or data usage, access phone and device tutorials,
upgrade their phone, and more. "Our objectives in redesigning
cingular.com were clear," said Bob Steelhammer, vice president,
e-commerce, Cingular. "One - make it simple for customers to buy
wireless service. Two - provide them with world class customer
service tools. And three - provide an attractive design and
intuitive navigation. Cingular.com gets the job done with style."
The site remembers which products and services are of interest each
time a customer returns to the site, saving time in the searching
and buying process. In addition, with the many special offers on
service plans and devices that occur over the course of a year,
Cingular can easily create new catalogs for targeted promotions and
display them to customers in a visually appealing manner. The
company expects the new design will increase the percentage of
online sales at a lower cost per customer and positively impact
average revenue per user (ARPU) through personalization and
targeted offers. The site provides unprecedented levels of customer
service tools. Whether a customer needs to learn to set up voice
mail, use his or her phone abroad or report a lost phone,
Cingular.com provides easy-to-find instructions. In addition,
customers signing up for online account management can view their
statements online, make payments and view their remaining minutes
and Rollover(R) minutes. "Cingular.com is a full-service store,"
added Steelhammer. "We handle sales, service, and technical issues.
We want to provide more service and less wait time for our
customers." Cingular teamed with Avenue A | Razorfish, the largest
interactive agency in the U.S., to create the strategy, define the
user experience, develop the look and feel, and enable the
underlying technology of the new site. "Consumers and businesses
are unique, so a one-size approach doesn't fit all," said David
Friedman, regional president, Avenue A | Razorfish. "With all the
distractions online, the site anticipates customer behavior and can
provide relevant information based on a user's profile, so
consumers and businesses find the products and services they need
right away." According to recent survey of wireless subscribers by
the Yankee Group, the number of people doing business online is
growing. Most have computers and about half accessed their
carriers' website in the past six months. While at the site, 68
percent reviewed or paid their monthly bill; 39 percent checked
price plans; 10 percent bought mobile content; and others visited
the site to change price plans, upgrade their device or contact
customer service. About Cingular Wireless Cingular Wireless is the
largest wireless carrier in the United States, serving 58.7 million
customers. Cingular, a joint venture of AT&T Inc. (NYSE:T) and
BellSouth Corporation (NYSE:BLS), has the largest digital voice and
data network in the nation -- the ALLOVER(TM) network -- and the
largest mobile-to-mobile community of any national wireless
carrier. Cingular is a leader in third generation wireless
technology. Its 3G network is the first widely available service in
the world to use HSDPA (High Speed Downlink Packet Access)
technology. Cingular is the only U.S. wireless carrier to offer
Rollover(r), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/. About Avenue A | Razorfish Avenue A
| Razorfish (http://www.avenuea-razorfish.com/) is an operating
unit of aQuantive, Inc. (NASDAQ:AQNT). Its Web-marketing solutions
are entrenched in deep technology, rigorous analytics and a rich
understanding of customer needs, including award-winning web media
and creative, search marketing services, email marketing/eCRM, and
world-class creative, design and implementation of customer
websites, intranets and extranets. DATASOURCE: Cingular Wireless
CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153 (office),
or +1-404-538-0124 (cell), or ; or Ann Woolman of Avenue A -
Razorfish, +1-206-816-8941 (office), or +1-206-227-2575 (cell), or
Web site: http://www.cingular.com/ http://cingular.mediaroom.com/
http://www.avenuea-razorfish.com/
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